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Device target on FB (3)

05-10-2014 11:41 AM #1 afilia320 (Member)
Device target on FB

Hi stackers,

Does anyone have experience running device-targeted mobile traffic on FB ? I've seen that, under the "behaviors" field, you have the option of selecting device manufacturers and even some specific models are available. Does anyone have experience using this feature as a way to target specific handsets?

05-11-2014 12:22 AM #2 volkad (Member)

I'm testing that out right now with a game for iOS on Facebook, seems to work okay, because otherwise I would get a tracking for "out of network" or "wrong device" under my networks tracking.

Quote Originally Posted by afilia320 View Post
Hi stackers,

Does anyone have experience running device-targeted mobile traffic on FB ? I've seen that, under the "behaviors" field, you have the option of selecting device manufacturers and even some specific models are available. Does anyone have experience using this feature as a way to target specific handsets?

05-11-2014 01:03 AM #3 zeno (Administrator)

It should be quite accurate.

Many people will be accessing FB through the phones native app so the iOS vs Android accuracy there should be 100%.

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