Home > Paid Traffic Sources > Adult Traffic (NSFW)

---

How to increase LP CVR (13)

---

I've generate about 500 leads for several offers, LP CTR 31.82%, but the LP CVR is really poor, just 2.5%, if it can hit 4% I should get positive.

I think the LP CTR is not bad, I saw some super aff's data and their LP CTR is similar with me(no more than 40%), but the LP CVR is 6%-9%, so they can get tons of profit.

Does any has some suggestion about to increase LP CVR? (I run DE web offers now!)

---

Just to make sure we are talking about the same thing. Are you talking about conversion rate from bought clicks or people who actually clicked on the AGREE or whatever call to action button on your LP? Generally speaking, you should get close to 4% cvr rate from the actual traffic you buy, so if you buy 100 clicks that should mean 4 leads. 4% cvr rate from LP clicks wouldmbe another story and a pretty shitty one actually. Unless you can get the traffic cheaper than the average price.

It all comes down to how much you pay for the traffic actually, you can be profitable with way lower cvr % in case the traffic is cheap and you still use a working funnel.

So first thing first, what kinda % are you talking about, first page clicks or LP clickthroughs?

---

I mean the whole CVR(100 banner clicks and 2-4 leads, mine is around 2.5%)

---

Where are you buying traffic from for this campaign?

---

hi matuloo, I buy traffic from exoclick, most are NTV A/B placements.

---

Ok, Im having a hard time with exoclick traffic lately too. Some things work there for me but some dont. The first thing you need to do now is take your campaigns to another network and compare the results. I would suggest trafficjunky, sometimes you can get DE traffic pretty cheap over there. Start with ntv-b on one of their big sites, redtube tends to convert pretty well for example and they accept the same 300x250 format, but they dont take the animated banners.

---

agree. I find that exo can sometimes be a hit and miss depending on the geo.

also if you are running international, make sure your landers are properly translated. lots of people are reporting bad translations from paid sites such as onehourtranslation.


Finch wrote a nice thread on the psychology behind landers not too long ago. cant find it at the moment, but definitely worth the read if you can find it

simple things like as timers, geoIP showing the users location, and signup deadlines are all simple things to add and boost a good CVR. also throwing a flag on the banner to convince the user that the site is local

as matuloo mentioned, keep a nice flow from lander to offer. split test images of the girls on your landers if you are using them. that alone can have a major increase in CVR

---

Sometimes, i give up optimizations and just scale.

---

yes, someday I'm positive ROI, someday bad, if I've a 3.33% CVR, i should at +60% ROI, today I'm creating more campaigns to scale up, and delete the campaigns which has ecpa > 12

---

Be careful scaling too quickly if your day-to-day earnings are already erratic.

Troubleshooting one volatile campaign is much easier than troubleshooting 20. In those instances, you'll end up wasting profits on campaigns that are wilting under your radar.

As for increasing LP CVR...

This is not just related to the landing page. It's a measurement of your entire funnel. The best thing you can do is to ensure that your creatives (banners and LPs) are tied in closely with the merchant LP.

It's also worth holding the user's hand before sending them through that ' I Agree' button. Add a little snippet after your CTA explaining what the user can expect next: "If you agree to our rules, please click "I Agree" and you will be redirected to create your free profile. This will allow our women to start messaging you tonight! Be sure to confirm your email etc etc..."

Here's the thread mentioned above with suggestions on things to test: http://stmforum.com/forum/showthread...able-Campaigns

---

I agree with what has been said above. Please note that Trafficjunky only offers CPM, but it can be quite low on some Geo targets. You can also play with formats / placements to find the one that converts better.
I also agree with your initial statement that there might be some room for improvement on the landing page. Often, changing a word can make a huge difference. How are your German skills? If you are not German yourself, you might want someone to go through the page. Even when a translation is correct, it does not "sound" natural (I see this quite often in ads on our network).
Do not hesitate to get in touch with our team if you need help setting up your first TJ campaign

---

I recommend creating some new types of landing pages from scratch. Lets start with 3.

Completely new ideas, new angles, new images. Test those 3 and see if any perform better then your current ones. This is the best way for attempting to dramatically increase your CVR.

Once you find a page that does, then fiddle and test each element separately. Things like images, the call to action button, titles etc..

---

totally agree.


when creating a new lander, I like to focus on the CVR first, get it to somewhere healthy, then focus on the CTR afterwords as it is always the easiest. in my opinion, I find the pictures of girls you use have the largest impact on both CTR and CVR taking into consideration how simple it is to swap out and split test them.


for banners, I find the most important thing is the images you use opposed to the text/angle you have. anything to turn their attention away from the video they are currently watching in front of them. that's the best explanation I have as to why a cartoon of Bart Simpson fucking Marge somehow convinces them there are in fact hot local singles in their area.

---

Home > Paid Traffic Sources > Adult Traffic (NSFW)