Hey guys,
I'm running a mobile offer that is direct link to offer page. I have spent $15 for the initial test, with a pay out of $3
I've placed 5 banners into the campaign, and did 13,662 impressions with a total of 150 clicks and 0 conversions. Is it time to move to a different offer? Or do you think further tests are required? Thanks for the help guys.
What was your targeting on the mobile offer? Specifically, are you running across wifi and carrier traffic, app and site traffic, or some combination of those?
Chances are you don't have enough data yet: with mobile, 7 to 10x the payout is a minimum for evaluating an offer. If you're running across wifi, carrier, app, and site, that applies even more: usually best practise is to split them into four campaigns and treat them totally differently.
I was only doing carrier traffic, and half of the tests was app and site... Other half was site only.. Thanks for the input caurmen, I'll do more tests and also try a lander to see if it gives any conversions.
give it another 100 clicks. Then quit.