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PPC Newbie - Own product (On Clickbank) using Facebook Advertising (21)

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Hey
I like the idea of being accountable for my daily progress so here it is.

My Goal 6 months from today (Nov 6 2014) is 100,000 / year income... roughly 8k / month.
I will then promptly fly out to California for the remainder of the winter (Calgary so damn cold in winter) .

My path will resemble merchant/pseudo merchant

Where I will be driving traffic from facebook > to lead capture page > and doing a followup series driving leads to a sales page.

This month I will be running my first test on Facebook capturing leads for a dog information product (specific breed) and sending them to a sales page with the main product and bonuses (I own these products).

I appreciate any feedback!

Tomorrow I plan on finishing up the sales page and getting started with the campaign setup..

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May / 7 / 2014
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Worked on the sales page today... took about 4 hours of editing copy, setting up the links in clickbank and ensuring operation.

Did not even touch facebook ads today... This is set for tomorrow...

So My aim for tomorrow is to have at least one campaign awaiting approval from facebook pointing to the optin page..

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May / 8 / 2014
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Other then a few tweaks left on the website header I'd say the sales page is ready to go...
However this is an ongoing process so I welcome any reviews or feedback regarding my sales copy (obviously I'm no sales copy wizard)

http://shibainulove.com/shiba-inu-care-made-easy/


Started on the Facebook campaign found out my reach for this niche is quite small 15,000 - shitty!...

Next time I'll need to research my reach on facebook before going in head long.

That being the case I'm still putting on the horse blinders and bringing this project to completion - I'm interested to see if my marketing will resonate with this small demographic.

So I got some learning curve with the FB ad center I'm working through.

On another note I did get a VPS today and Installed Prosper202... I went with bluehost VPS because it was reasonably priced and the specs looked good... should be a good start.

Tomorrow Im aiming for ad campaign compleation and then setting up tracking... I know I got a learning curve with tracking - eeep...

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I have some ideas that can maybe help you out about the small reach problem, hit me up on skype: attilaodri

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thank me later

https://web.archive.org/web/20040520...ww.dogism.com/

that was one of frank kerns dog training sites (before he was "frank kern")

did very well.

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Personally, I'd recommend trying to build an email list then marketing the product to them, rather than trying to sell cold.

There's two reasons for that:

1) You can treat each email lead as a lower-priced "conversion", allowing you to optimise your funnel much more rapidly. That's particularly important if you're on a lower budget, as it's number of conversions that primarily determines statistical significance for ads' effectiveness.
2) Having people who are interested opted in to a list is valuable all by itself. Not only does it let you sell at least as effectively as pushing them straight to the sales page (a nice autoresponder sequence can do wonders) but you can also then market other products to them in the future - yours or other affiliated products.

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Thanks dconstrukt...
I heard frank did a few million on his dog training products.

I recognize the picture - Dave M.
You where in Eben's Double your Dating seminar.

I watched hours of David D stuff 6 years ago.

You still pulling girls from the internet?

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My thoughts exactly.

So here's what I did ...

The ad traffic is going to an internal facebook tab with an opt in on it (created with leadpages)...
https://www.facebook.com/shibainudog...27089034046612




Let me know if you have any suggestions about my opt-in copy

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So my ads are running ... here's how my campaigns are setup...



At the Campaign level...

separated demographics by Campaign type (currently only "like" type of campaign)
Separated M from F gender
Separated by 10 year differences in age

Within each campaign I have 3 ad sets.
Within each ad set three duplicate ads to account for the fb algorithm.

Testing 3 images in each campaign 1 image in each ad set





Now I running only right hand side like campaign..
So far the Likes are coming in but that does not bring people to the opt-in page ..

I thought that by keeping FB traffic inside FB the clicks would be cheaper, the only way I knew of how to do this was through a like campaign...

I'm going to test exterior linking ads... I think I'm only getting likes because of the cute puppy pictures..

Although It might be to soon to tell..

let me know your suggestions..

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Hey man,

With my copywriting biz I've written CB pages that have generated
tens of millions of dollars, and I have a little advice for you if that's
okay.

I haven't checked it out in detail, but your salesletter (as of May 14th,
at least) goes into the "product" phase WAY too soon. You'll be hard
pressed to make any sales this way. If you are making sales, they're
just a shadow of what you could be getting.

You need to get in your reader's mindset.You need to understand
their deepest desires and fears when it comes to the subject matter.
And then you ACTIVATE those feelings before you ever talk about your
product.

By the time you reveal your guide they should already be salivating
at the idea of the mouthwatering benefits you're telling them about.

Google John Carlton's "One Legged Golfer" ad for a good example.

Also, be ready to split test. A lot.

Your headline is where 90 cents of your advertising dollar goes, and
I'd be very surprised if the one you have is the best one for the job.

Sit down with a pen and paper and write a hundred more. You'll notice
that numbers 80-100 are MUCH better than numbers 1-20. You find
the winner by digging deeper. The gold is always buried.

Once you have a hundred, take your best 5-10 and split test them.
2-3 will WAY outperform the others, and there will probably be at
least one that does 4 or 5 times the sales of anything else.

This is a big factor, can't stress enough how much you should be
split testing the headline and opening to your letter.

Anyway, don't want to take up too much of your time, I hope you
find that at least a little bit helpful.

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sidsevensix - ya.... still doing the online thing... have a serious gf I met (using it)... but was very very active doing it for years with great results... the system keeps getting better and easier. :-)

frank did very well with it for a few years.

i'd study it hard.... see what you can model.

and listen to what ^^^^ writer ^^^^ has to say above.

he's a badass copywriter and gets paid BIG $$ to write sales copy.

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so I paused the like campaign because I spent over $100 and had 3 opt-ins (no sales).
I had 83 Likes though !

I understand that likes can translate into future sales with posting but spending over $1 a like is not panning out..

So I just setup a RHS CPC ad campaign to an external lander (opt-in) with lead pages..
... I started the campaign about 7pm MST and after 2 hours it's not getting impressions????

I bid 2cents over the max suggested bid...
Everything is approved

Here some screen shots maybe someone can tell me what's going on.


https://www.dropbox.com/s/5osl9ko9bh...515_215602.jpg


https://www.dropbox.com/s/psqx8id81m...515_220526.jpg


https://www.dropbox.com/s/l9zm521x59...515_220621.jpg

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@the_writer - hey man thanks for taking the time to reply to my follow along. I appreciate your insight and expertise and encourage creative criticism of my campaigns (it's why I'm posting this).

I'm taking your advice - I'll read John Carlton's "one legged golfer" and then revise my copy to dig deeper into the psychology of my customer and introduce the product after I made a strong case for the benefits of what my product will offer.

I'll start A/B testing my headlines (once I start getting traffic
I like the idea of writing 100 headlines to extract the gold - I can imagine that this would engage creativity once your in the flow of writing headlines.

I'll keep my progress posted with my copy - Once I get this traffic issue handled..

I'll apply this advice to my squeeze page as well..

Thanks man!

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Thanks Dave.
Good job on the gf.
"system keeps getting better and easier???
does that mean you'll be doing a "insider internet dating 2" product ?

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Brand new campaigns often take several hours to start getting impressions.

If you still get none after say 4 hours, up your bids. Certain demos can be very competitive.

Writer's tips are golden - especially the bulk headline writing. That is how a lot of people do it. Even places like Buzzfeed/Upworthy will force writers to spin out 25 or so headlines for a story before they consider them.

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No sweat man, feel free to reach out if you need specific
advice. I love the idea of your product and market by the
way, it's refreshing to see.

Best of luck with it!

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IID 2? maybe sometime.... got software that emails girls for you.... thats being launched in the next few weeks :-)

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Thanks Zeno for the advice.. I'm following your fb guide on here too - I'm going to review the campaign optimization section here real quick.

I paused the campaign re-uploaded with the power editor and just let it run.. I found that it did take about 3 hours to get some momentum.
The like campaign however started to rock out in under 30 mins...

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I'll be interested to see how that works .
Is that being promoted with IID or separate?

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UPDATE:
Took the weekend off to get some personal stuff out of the way.
I ran a campaign all Friday this time an external linking campaign the directed to a lander.

I got 9 opt-in (more opt-in's then the like campaign and in less ad spend) with a half day run of the ads for $45 dollars ($5 an opt-in)... expensive opt-in's but a notable improvement.
No sales - Sales copy needs work.

My major concern right now is my CTR and Optin rate...

I'll post some more details tomorrow...

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under the same umbrella, but different site.

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Nice.. It could help me find a new girlfriend with minimal effort .
I'm sure you let the forum know when it launches - I'll keep an eye out.

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Update: I MADE 1 SALE TODAY!

haha this came about after 1 week of running no campaign.
So the auto responder series did it's job.

this being the case I'm still at a loss with this campaign and will be stopping any continued promotion for the time being.
I like the Idea of the dog niche however I got to align myself to a campaign and product proven to be profitable for other STM members.

I got to feel confident that my path has a high chance of working out by knowing others had success with it.

I'll learned a good amount of facebook campaign setup and will continue with this advertising source.

Back to the drawing board.

So my plan of action is to go over the getting started guide 2013 - pick a niche to affiliate and Go hard in June!

Thanks for all your support..

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