That's some serious talent!
Would have loved to buy one from him. He's in a better place now. RIP Joe!
I've never used a peeler in my life but now I want one. Seriously A grade marketing talent!
huuuuuuurrrrrrrrr........
"I've been selling this for 15 years!" Talking about long term campaign...
If you listen carefully and tick the boxes, he uses every sales strategy in the book!
I used to watch 80's infomercials when I got into copywriting years ago. So much to learn from those guys... And I'm sure that many true champions of sales never appeared on TV screens. Unfortunately, the neighborhood where I grew up had no characters like Mr. Ades. ... plenty of matchstick men though 
Just check out his pad...
Wow, great salesman I must say - I would buy one just from his impressive demonstration of how effective they were. I love his line - "You're not buying one because they're cheap - you're buying one because they're good"
OMG! I have one of these! Bought it from him about 10 years ago. I lived in Zeckendorf towers in Union Square and this guy would sell these peelers on the West Side of union square, manhattan!
great post!
i love that guy's voice.
Well those are easy to sell, he's got a quality product....or is that what I'm suppose to think? lol