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Real Estate Mobile App Install (4)


05-01-2014 06:16 AM #1 romubrug (AMC Alumnus)
Real Estate Mobile App Install

Hi everyone,

I asked my AM for a mobile app install offer and he recommended a Real Estate app for Iphone. So let's give it a try !

Payout : $1.75
Traffic : decisive.is
Country : US
Budget : $20 per day and per campaign
bid type → Smart CPM (setting for CPA goal : 1.75)
sizes → 300x50, 320x50, 300x250
Tracking : Voluum
Timezone : W. Europe Standard Time

I have uploaded 20 banners. Mostly found on WhatsRunWhere.com
I also created a LP which is kind of "app action" with App screenshots, description, features and call to action (where I pass my Voluum campaign link).


First data
The Day 1 is not good at all. I first launched 2 campaigns : Wifi+Site and Wifi+App

Wifi+Site has been stopped already. My data so far for the 1st day were
Bids: 39,148
Wins: 10,957 (28%)
Clicks: 9 (0.08%)
Conversions: 0
CPC: $0.74

Wifi+APP Still running but need optimization
Bids: 73,734
Wins: 15,036 (20%)
Clicks: 69 (0.46%)
Conversions: 0
CPC: $0.14

I know that my CTR is too low and my CPC too high but I don't really know how to optimize since I have no conversion at all.


05-01-2014 07:16 AM #2 Mr Green (Administrator)

Hmmm does your AM know you are running on decisive?

I'm willing to bet he doesn't know of anyone running volume to a real estate app on decisive. It sounds like an offer more fitted for search.

The payout is too low to compete with other US offers on the broad market.

I would stop the campaign right there, and ask your AM for an offer that is more suitable, more broad appealing.


05-01-2014 08:09 AM #3 romubrug (AMC Alumnus)

I see ! Thanks Mr Green for the tip.
It was a very short Follow Along. Will go ahead with another offer.


05-01-2014 09:32 AM #4 Mr Green (Administrator)

Haha all good want to make sure you give yourself the best chance at profiting at an early stage.


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