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Tracking Facebook Ads (6)

05-01-2014 06:15 AM #1 richierich (Member)
Tracking Facebook Ads

In PPC campaigns we pass info like 'keyword' and 'match type' to url using url parameters. What info do you pass in Facebook to url?

Thanks!

05-01-2014 07:38 AM #2 iAmAttila (Veteran Member)

You can setup custom tracking tokens and pass anything you like. Nothing gets passed automatically, however its recommended to at least track the ad name by creating a custom token for it and then setting it manually for each ad separately.

05-01-2014 08:01 AM #3 richierich (Member)

Quote Originally Posted by iamattila View Post
You can setup custom tracking tokens and pass anything you like. Nothing gets passed automatically, however its recommended to at least track the ad name by creating a custom token for it and then setting it manually for each ad separately.
Thanks, apart from ad name. What other info should we pass to track our ads better.

05-01-2014 08:30 AM #4 augzie (Member)

Depends on what your testing. If all traffic is from US then you dont need a token for country. If your testing different ages then put a token for age, etc

05-01-2014 12:10 PM #5 zeno (Administrator)

Country. Gender. Age bracket. Creative Name. Angle. Targeting. Bidding mode. Ad type. All are things you may want to pass though for some you should use less than obvious identifiers - no point giving away your entire campaign in a URL.

05-01-2014 12:13 PM #6 richierich (Member)

Quote Originally Posted by zeno View Post
Country. Gender. Age bracket. Creative Name. Angle. Targeting. Bidding mode. Ad type. All are things you may want to pass though for some you should use less than obvious identifiers - no point giving away your entire campaign in a URL.
Thanks for pin point answer!

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