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Split Testing Landing Pages (7)


04-29-2014 09:40 AM #1 cloudf (Member)
Split Testing Landing Pages

Hello All,

What does everyone use to split test landing pages for multiple offers?

I currently have several of my own products that i would like to split test small changes.

Any ideas?


04-29-2014 10:18 AM #2 zeno (Administrator)

Everyone has different preferences... How is the traffic getting to your landers - direct advertising? Organic?

The type of traffic will bias you toward different tracking systems which may have their own split test functionalities.

For simple, easy visual-based split testing you can use something like Visual Website Optimizer, Unbounce, Optimizely etc.


04-29-2014 10:20 AM #3 cloudf (Member)

Thanks Zeno.

All the traffic is coming from Direct Advertising.

I have tried Optimizely but wasen't to keen on its gui.


04-29-2014 11:28 AM #4 zeno (Administrator)

If it's all from direct advertising I would opt for using Prosper202, CPV Lab or Voluum and just split-testing as one normally would.

You could manually make page variations and add these to LP rotations.

You could also use something like Landing Page Genius or the LPOptimizer tool that crysper has produced - http://stmforum.com/forum/showthread...ious-marketers


04-29-2014 01:08 PM #5 dconstrukt (Member)

optimizely is awesome.

easy to use

nice interface

but stats can be a bit messed up, took me some time to figure out what was missing... seems like its tracking sales correctly now.


04-29-2014 01:12 PM #6 cloudf (Member)

Thanks guys!!


04-30-2014 02:23 PM #7 cloudf (Member)

So i have chosen Visual Website Optimizer over the others after comparing features and watching several videos they have released.

Will let u know how it goes.


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