Mobile $100 profits/day (noob version) in next 3 months (6)
Hi everyone,
I have learned how to setup
I have launched my campaign yesterday.
The details as follows:-
Offer : SMS App
Type: Mobile, App Installs
Country : TH
Payout : $0.70
Traffic : Decisive
Tracker :
Note: The offer shows app installs and mobile. I assume I can promote on app and site for decisive's content types?
My plan is to focus at Decisive and 1 cpa networks only.
My initial test budget is $100. Will expand more if needed.
I have 1 campaign in Voluum and 4 ads in decisive.
- WIFI_APP (daily $10, budget $25)
- WIFI_Site (daily $10, budget $25)
- Mob_Site (daily $10, budget $25)
- Mob_APP (daily $10, budget $25)
I am on CPC bidding. Lowest is $0.10, so I start with $0.12. Not sure is this too low?
FYI, I am using the default creative banner 320x50 from the cpa networks. My intention is to get the feel of how to run mobile at decisive and voluum.
My current stats in Decisive
WIFI-App has 2 conversions.
My current stats in Voluum
Summary
Revenue: $1.40
Spent: $31.44
ROI: -95.58%
Some other details screenshots as follows
1) OS version
It seems Android 4.2 got the 2 conversions.
2) Brand
Samsung got the 2 conversions.
3) Models
GT-N5100 - 1 conversion
i-mobile i-STYLE 8.2 - 1 conversion
4) Browser
Seems Android browser conquers this.
5) WIFI & Carrier
WIFI : TOT Public Company Limited 1
WIFI : True Internet 1
6) App
00000000-000c-feb6-0004-ed052c0a670e (what kind of app is this?)
Waplog Android App
I need to get some idea how to proceed next 
a) Should I gather more data first? How much do you recommend for me to spend? (assuming when I collect more data, I don't modify this campaign to be more targetted at Decisive?)
b) Should I add my own custom banners now? Any angle tips for banners on SMS app related?
c) I assume if I do add my own custom banners, do I create a new campaign or modify existing campaign?
d) How many creative should I have per campaign basis? maximum 3 creatives?
e) Should I test multiple banner sizes? Or should I just focus on 320x50 first?
f) For app installs, what kind of landing pages should I have?
g) This offer payout is at $0.70. I believe I need to have many clicks and conversions in order to see a positive ROI. I think so?
Any help? Thanks.
Points for choosing a country like Thailand! I'm not quite sure what you mean by SMS app - is it an app that allows users to send messages to each other?
a and b) I would ditch the stock creatives. They rarely do well and will likely garner low CTR. No tips but you need to think up an angle - something that will make users think the app will actually benefit them.
c) I would start fresh with a new campaign (in Decisive that is).
d) Decisive shows you stats for an entire campaign right? In that case I would split the banners into separate campaigns so that the stats are for a single banner only (makes optimisation easier).
e) Test multiple banner sizes. They will end up in different placements and can perform wildly differently. However, with such a low budget I would advise sticking with 320x50 to start.
f) Are you testing direct as well? For landers obviously you want to reinforce your angle. Make the lander simple, and mobile optimised. Something like headline - main pitch - bullet points of benefits - get the app now button.
It needs to load fast, so in Thailand this means it better be on a CDN (
g) You will want to test to several times the offer payout on a lot of placements but with this payout this won't burn through the budget too quickly. See what banners work better to start. Cull off placements that spend more than ~$2 but give no conversions. Look for outliers in the data e.g. a certain carrier giving much higher CPAs or a device giving terrible CVRs. Once you've spent a bit you can make a judgement call on whether this offer/angle is going to work - don't get emotionally attached to the campaign.
You certainly need to spend money to make money. Not sure what you mean by the last point - are you saying you're going to need to push a lot of volume to see positive ROI? Not true, but to profit well on the $0.70 offer you will want to generate a lot of leads daily. However there is no shortage of mobile traffic in SEA so if you get a campaign on Decisive working there are plenty of places to scale it to :-)
I'd agree with all of Zeno's points above (as usual ). In particular, I'd recommend testing multiple banners of your own design, as differently designed as possible within your chosen angle. Since you're gathering a significant amount of data, it's a good idea to gather that data over as wide a range of variables as possible.
Hi zeno/caurmen,
My latest stats:-
Revenue: $1.40
Spent: $71.80
ROI: -98.05%
Basically day 2, zero conversions. Ooops!
For your questions:-
1) I'm not quite sure what you mean by SMS app - is it an app that allows users to send messages to each other?
I was promoting this offer
[WAP Android GP] BadaBee SMS App - Thailand
2)I would ditch the stock creatives. They rarely do well and will likely garner low CTR. No tips but you need to think up an angle - something that will make users think the app will actually benefit them.
Noted, I will work on my own banners then
3) Decisive shows you stats for an entire campaign right? In that case I would split the banners into separate campaigns so that the stats are for a single banner only (makes optimisation easier).
Actually I already splitted into 4 types:-
- wifi-app
- wifi-site
- mob-app
- mob-site
In decisive, each of the above is an Ads by itself.
4) Test multiple banner sizes. They will end up in different placements and can perform wildly differently. However, with such a low budget I would advise sticking with 320x50 to start.
To test multiple banner sizes in 1 campaign in decisive, what kind of test budget should i allocate per day basis? $100/day/campaign?
5) Are you testing direct as well? For landers obviously you want to reinforce your angle. Make the lander simple, and mobile optimised. Something like headline - main pitch - bullet points of benefits - get the app now button.
Yes, my this campaign is on direct linked. I will test out landers
6) It needs to load fast, so in Thailand this means it better be on a CDN (
Which CDN do you recommend?
7) You will want to test to several times the offer payout on a lot of placements but with this payout this won't burn through the budget too quickly. See what banners work better to start. Cull off placements that spend more than ~$2 but give no conversions. Look for outliers in the data e.g. a certain carrier giving much higher CPAs or a device giving terrible CVRs. Once you've spent a bit you can make a judgement call on whether this offer/angle is going to work - don't get emotionally attached to the campaign.
For placement, what do you mean? Do you mean which app or sites which don't have any conversion and spend more than $2 should be removed? Mind to elaborate more?
And
What is you recommended budget for each testing? As for now, offer payout is $0.70. 3 - 4 times of this offer (a bit too small to collect data).
8) You certainly need to spend money to make money. Not sure what you mean by the last point - are you saying you're going to need to push a lot of volume to see positive ROI? Not true, but to profit well on the $0.70 offer you will want to generate a lot of leads daily. However there is no shortage of mobile traffic in SEA so if you get a campaign on Decisive working there are plenty of places to scale it to :-)
Yes I was referring to volume. But I understand what you meant.
9) Lastly, should I consider english traffic countries first compare to non english countries like Thailand? Would this be a good ground for beginners?
4. until Decisive lets you filter stats by creative I would still run different banner sizes in different campaigns (not sure if you can drilldown by creative yet!). $100/day is a pretty large budget for an untested angle/offer, I would run a tighter ship to begin with of maybe $10-20 for each banner (and therefore campaign) depending on the price of the traffic. With cheaper traffic you can get away with less per banner.
6. I would recommend CloudFront or Rackspace Cloudfiles, either are easy to setup (Rackspace more so) and cheap. Rackspace seems to show better speeds in Thailand on the basis of my quick Akamai vs CloudFront check.
7. placement means site or app, i.e. where the ad is served to the user. If you look at how a banner performs on a specific placement you can see the CPAs. If these are well above the offer payout, e.g. spent $2 but no conversions, it's highly likely the placement just isn't going to be profitable for that banner. This won't always be correct because of the other many factors involved but we have to have some rules. So, as a rule of thumb, if you spend the offer payout on a placement and have got no clicks > kill. If you spend 2-3x the offer payout and get clicks but no conversions > kill.
If you get 1 conversion on a placement it is wise to spend a little more before making a decision - i.e. spent $2 made $0.70... next day you might spend $2 and make 2.10. But if it performs crap consistently you can make a kill call. Make all your calls on how much you spent vs how much you got back. Make sure to exercise this mindset when also looking in other tabs to find outliers (e.g. X phone model > 50 clicks > CTR 1/5th the average > Spent 6x offer payout and no conversions > kill).
9. It's up to you... You'll pay more for traffic but may have higher payout offers. You will need to throw down more $$ to test. The chance of a profitable campaign is not clear but I would think the lower tier countries with proportionally cheaper traffic are better entry zones. You get more data for your dollar and the market might be less saturated.
I'd actually recommend being pretty ruthless with cutting ads on mobile. Cut ads with terrible CTR as soon as it becomes statistically certain they won't manage a decent CTR (on mobile, you want to be aiming for 1% CTR most of the time), unless they've already had a conversion (use the calculator in Part 10 of the Getting Started Guide).
And I'd also recommend cutting ads on Return On Investment based on the same part of the guide. You'll want to be a little looser with your cutting because of the other variables in mobile, but essentially once they've hit 4x the offer's payout or more, no ad that's certain to lose you money according to the calculator should hang around for long.
Testing a lot of ads is pretty important, particularly at the beginning of the campaign where you're trying to figure out if something works.
I'd 100% agree with Zeno on English vs non-English countries. There's also less competition in non-English-speaking countries.
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