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Simple question I think (4)


04-28-2014 10:00 PM #1 lazarman92 (Member)
Simple question I think

Hey guys I'm a total noob.. when someone says, targeting groups :male,female 40-50 51-59 61+, us/canada

Does that mean for example :

Male 40-50
male 51-59
male 61+
( all us/canada)

Female 40-50
female 51-59
female 61+
(All us/Canada)

Thank you!


04-29-2014 02:46 AM #2 lazarman92 (Member)

Anyone, pleaseee


04-29-2014 08:40 AM #3 zeno (Administrator)

Usually they would mean campaigns such as:

US Male 40-50
US Male 51-59
US Male 61+

US Female 40-50
US Female 51-59
US Female 61+

CA Male 40-50
CA Male 51-59
CA Male 61+

CA Female 40-50
CA Female 51-59
CA Female 61+

It is generally unwise to mix countries or genders together, i.e. have ads that are spanning across multiple countries and demographics. Age-group splittings are more preferential and a normal part of testing.


04-29-2014 11:42 AM #4 lazarman92 (Member)

Thank you Zeno!! now would this mean I run a different log in count on each of those campaigns?

I never run no log in count to the 1 campaign, as different log in counts cost different amounts.

0-50 = x bid, 50-100 = x bid -7 cents, 100-150 = x bid - 11 cents, 150-200 x bid - 17 cents 200+ = x bid - 21 cents.


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