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tracking CPVlabs (6)

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tracking is one big hurdle for me. i've spend alot of time reading up on how on tracking but i always end up feeling like some kind of retard. therefore i succumb to asking questions, please forgive me if it sounds retarded to you!

it seems like alot of traffic source/ aff networks have their own tokens. i dont really get how things work here. i know tracking tokens for traffic sources are used to collect info for your clicks.

1)but what is usually the most important stuff to track? from what i've understand, it seems to be the creative ID, so that our tracker can collect info from which clicks come from which banner.

2) so why do aff networks have their own tokens? to gather data for conversions and send this info back to tracker via postback? so basically those subids are used to gather the data of conversions i suppose? isnt it that my tracker could have gather most of those info as well? all it has to do is to tally the clickID of the conversion to know which click converts, so i would say only clickID is most important and the rest is redundant?

3)manual uploading of the CSV conversion report to the tracker will help us get the true number of conversions in our tracker right?
which would mean that we could really just get conversions numbers off the platform of our affiliate networks while keeping an eye on our real time data in our tracker and when we really need to have data to optimse, just upload conversion report into our tracker right?

i made alot of assumptions here because i dont want people to think i'm just freerolling for answers, i really did try very hard to look for them myself. so hope i can get some help
thanks alot

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lot of networks use the same software so they have same or similar tokens
for clickdealer or F5 you get urls with #s1 #s2 and so on at the end

from cpvlab you take this url as postback CPVLABURL/adclick.php?subid=#s1#
and put this in the postback field on your offer info

and thats it .. cpvlab will record your leads and from which banner they came from
you can also append more parameters to that url to get other values into cpvlab
but i only use the subid field

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@atom: thanks bud! i've actually read that and have done that. but cldnt really test it out on the test offer link i think due to my offer being IP restricted or something.

also another question, usually for mobile traffic, in the CPVLabs campaign creation page, there's a capture option which allows you to tick computer data, mobile data, isp/carriers, referrers. what is essential? i usually just tick mobile, but what happens is it supposedly causes my campaign links to slow down alot(till the point it timeout). this is pointed out by CPVlabs support which i quote

"I see that the slow Campaign URLs are caused by the Wurfl code because the only time the links load slowly is when Mobile Details are captured."

so question here is, what capture options is essential? shld i have them on? and any idea how do i avoid this slow down problem?

thanks once again !

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Note:
Cake don't recommend you to pass unique values to s1 variable. Do check with your network for same. Otherwise, your account will be flagged.

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so i should pass it as s2? #s2# right? thanks!!!

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Yes.

I think you may be overthinking and undervaluing tokens a bit! Prepare for a long-winded analogy.

Imagine you have a messenger boy (a clicker) and you want to send him to a processing centre, your tracker.

You (traffic source) give this guy a bag and you put a dozen cards in it, each with a word on the card. These words are things like appID_1234, the name of the house you sent the messenger from; Comcast, the name of his bike; banner7, the name of the billboard he saw that made him want to become a messenger boy.

He arrives at your tracking centre, passes on the bag and the tracker says "thanks for the info babe".

He then gets bounced to another location, the offer. He loses his bag and arrives at the offer, converts (buys a donut), all is well. However, the donut store can't tell the tracker that he converted.

So, we take the bag from the messenger at the tracking station and give him a unique token and say give this to the donut guy. The card has s2 on the back and blergh28932 on the front. He buys a donut, hands over the card, the donut seller has been told to ring us and tell us what the s2 card says: *brrnng**brnnng* tracking station? That you? I have a guy called blergh28932 who just bought a donut, write that down in your books kthxbai!

We now know that the guy who dropped off that bag of a dozen cards converted, so can say a messenger from appID_1234 converted, he had a bike named Comcast, etc. And thus tracking works.

However, what if the donut seller notices that people riding Comcast bikes tend to buy 4 donuts, whereas users riding Time Warner Cable buy 7? Fat fucks but whatever, its money. But the donut seller doesn't know the bike names. He wants you to send higher quality customers who buy 7 donuts, but he doesn't know how to tell you this. He can't afford to pay you for the 4 donut guys so he just says stop sending me these messengers... lame, campaign down.

But what if you sent the messenger with a few cards? Perhaps a card with s1 on the back and appID_1234 on the front? One with s3 on the back and Comcast on the front? When the messenger hands these over the donut seller now has some data... and he decides he can pay you for Comcast bikers only, so you make a deal to send those only but with a 5% payout bump. Sweet deal right?

Thus the point of sending some additional data as subids. Note that unique click IDs should not be s1/subid1 because the donut seller is racist.

//end analogy

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Note with CPV Lab, the WURFL lookup shouldn't delay tracking so much and if it is, it is likely that there is a configuration issue somewhere. In the interim turn the extra token jazz off and avoid the problem (Decisive tracking tokens will suffice).

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