CR & EPC, does it matter? (6)
Hi guys,
I have some difficulty understanding CR and EPC.
Example, copy paste from an offer list of a cpa network
offer 1 18.59% $0.04
offer 2 24.70% $0.12
offer 3 1.84% $0.02
offer 4 16.57% $0.02
I am not sure how they list the offers that way. Shouldn't offer 2 at the most top?
For CR, I know it's conversion rate. The higher the better right? But why does it matters? Wouldn't we go the higher the better.
Same to EPC. I know its called earning per click. But why does it matter?
Let say an offer's stats as follows:-
EPC : $0.04
CR : 2.99%
If I promote on Mobile Ads and CPC bidding, does it mean by CPC cost should be lower than the EPC? So bidding at $0.03 is a good way?
But in decisive, the CPC must be higher than $0.10. Does that mean I should ignore this offer?
Any tips from the experts?
Thanks in advance.
The easy answer here is don't use EPC to gauge anything. Mainly because everyone is promoting the offer differently and will all have different EPCs.
So definitely still test an offer even if the EPC math you did with min CPC seems like it won't make money.
Ignore EPC. Ask networks for which offers are top revenue generators, and test that way!
Yeah ask your AM... Conversion rate can be an OK indicator but if someone direct links PPV traffic to the offer you can expect the CR/EPC to crumble to virtually nothing.
Volume is usually the better indicator. Simply put, affiliates wont send volume to something that isn't working. So if something is getting volume, it is working well somewhere for someone!
Take it all with a grain of salt and let your test on your traffic source give you a definitive answer.
P.S. EPC <$0.10 are very common in mobile and you will usually want to bid CPM to get juicy cheap clicks.
Thanks stackman.
As for this
Ask networks for which offers are top revenue generators, and test that way!
Normally when cpa network releases top performing offers (in excel sheets), aren't they already top revenue generators? Or is that something I have to ask explicitly?
As for this
Volume is usually the better indicator. Simply put, affiliates wont send volume to something that isn't working. So if something is getting volume, it is working well somewhere for someone!
Can I actually ask for volume per offer? Do you mean how many conversions happen for this offer per day basis?
Just to clarify. Thanks guys 
I don't know of any aff networks will give you any indication of $ revenue but they can certainly sort the offers by volume i.e. normalise them (so highest volume = 100% and all others are whatever fraction of that). Alternatively, you can ask what monthly budget an offer has. This is quite an important question when you start scaling - no point moving to 2k a day and more if it has a 10k/month budget, and hitting a budget cap while scaling can really hurt profits and sour your mood.
nice, i didn't know I could ask questions like that cheers
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