Hi guys,
I've recently got my campaign set up for 3 days already. Some of the banners have close to 3k impressions without any clicks. Should I kill it off immediately or gather more statistical data for more 4 days? If I'm not wrong, the stats for Saturdays and Sundays would be the most important data in a whole week.
Yep, kill em. Kill ads with 0 clicks at 1200.
Make sure you read caurmen's guide - http://stmforum.com/forum/showthread...TION-AND-INDEX
Part 7 goes over this.