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Old women - How To Match Ad to Offer With All Offer Having Pretty Girls ? (9)

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Hi guys,

I've been reading here a lot these days and on thing that keep coming is that older women on Ad works better.

I've just try some mature Ads on my websites and in fact yes, the olders ugly womens make the better CTR.

My problem is that every LP the offers proposed are made with middle age pretty women and in glamour style.

So the visitor see the ugly old women on the Ad, go to my LP with the same women and go to the offer with 30+ pretty old women.

It doesn't make sense.

What kind of offer do you use ?

As far as I see on offer running on big tubes, every one has the same problem.

Thanks.

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Ugly womens generally mean low self esteem. These guys don't have much money. They convert at less % in backend. So advertiser's generally refrain from using those angles. But still there are many offers which showcase old womens.

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@givizator - I'd recommend a "bridging" LP, starting out with the "ugly women" angle from the banners and ending up with a sale toward more conventionally attractive women too. Maybe say something like "we have all kinds of women, from plain to stunners" or similar. You can do this with images on the page too - mix the pictures you're using on your banners with pics of more attractive women, ideally the same pics used on the offer page.

You could even - although I've not tested this - call out the difference in your LP, and imply that the offer might be advertising with beautiful women, but in actual fact women on the site look more like the pictures in your banner. I've not tested this, but it could form an effective bridge, making the visitor feel like an "insider". You might want to check with the network that's OK before you run it, though - I can imagine the offer getting upset if it was phrased wrong!

@davidwikes81 - It's not been my experience that "ugly" women result in lower lead quality. The phrase "beauty is in the eye of the beholder" seems appropriate here! Low self esteem and low income are only correlated in a small subset of men according to studies on the subject - see this paper from the University of Copenhagen - so I'd be cautious about assuming a causal chain between less conventionally attractive women, low self esteem, and low income.

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Ugly and pretty can convert the same. Ugly can convert better even.

If you're doing an SOI campaign, you can use pretty if it gets you better ROI. For DOI campaigns, using ugly can work a little better as it sets the expectation, and then the profiles they see on the sites will match or better the expectation, and then they will confirm their email.

People will back out either way if the ages are right. That's up to the advertiser. Generally, risk-averse and poorer people don't want to cheat in the first place (research), so they won't click through the lander half the time. It's guys in IT, finance and business that want to cheat (Ashley Madison research again).

Most female profiles are fake anyway, and advertisers won't strictly use ugly women in their fake profiles database.

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Thank you all for you answer.

I think I maybe miss my point by saying ugly, I'm sorry for that.

Here there is one ripped banner I've been testing that have a good CTR on my traffic :


Text said : "Warning - If you are shy do not click here. You will se pictures of naked women that live in you town and are looking for sex. You may know some of them. Do not repeat their. Click here.".
Yes, the last as no end

I consider the women as ugly, but it's only my opinion, maybe people considerer her has attractive because she is very old ?

My problem is that finding an offer with that kind of women seems to be very difficult, and more difficult with the restriction of being available in french in my case.

Do you think it is better to :
- Go with that kind of old women that give a high CTR but an offer that doesn't really match (using the bridge as caurmen suggest) ?
- Go with a 30+ women that give a lower but good CTR and that will match more offers ?

Thank you again.

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Just split-test a few offers and stick to the one which converts better I believe it is more effective to spend time testing offers, as opposed to try finding offer that matches your sales funnel, and later find out it doesn't convert. I personally even stopped looking at the offer landing pages - all I do is to test as many variables as possible.

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Please shut up and stop talking shit otherwise i'm going to have to kindly remove you from the forums.

Less attractive women on banners and landing pages usually convert higher for both the affiliate and advertiser and makes the advertiser happier in the long run.

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LMAO! My reaction every time that guy posts:

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I'm not very familiar with adult traffic, but I would like to give some feedback (don't know if it makes sense at all). People may click on the banner for interest or curiosity. In cases of interest, maybe people are just looking for mature dating/hook ups. I've seen some mature adult campaigns in some networks I think, maybe they accept FR traffic and that may increase your ROI. Maybe the mature/milf offers will suit like a glove. I've also noticed that mature is a huge business and attract a lot of people - and that's not related to self esteem at all, just personal tastes.

Or maybe I'm totally wrong and don't know what I'm talking about, if that's the case, I'm sorry

Good luck mate!

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