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Facebook Ad Spend Algorithm Changed? (7)

04-23-2014 04:47 PM #1 zerosixty (Member)
Facebook Ad Spend Algorithm Changed?

Hi guys,

Relatively new to IM but had a question I was hoping someone could help with. I know historically, people launch campaigns at midnight so that the spend is evenly distributed. I've heard that Facebook may have recently changed it's algorithm so that your ad budget won't be forced to spend if you post mid-day... Can anyone confirm or deny this? Would be extremely helpful to know - thanks!

04-23-2014 05:12 PM #2 maximallimit ()

Yes they did changed it, now it will spend only a part of your daily budget if you launch mid-day.

04-23-2014 05:19 PM #3 zerosixty (Member)

Awesome, thank you!

04-23-2014 05:27 PM #4 chempez (Member)

you could try to change your budget to Lifetime (not daily) and edit the end-time, set it at least 2 hours from start date.

04-23-2014 10:12 PM #5 zerosixty (Member)

does this go for increasing daily spend budget mid-campaign as well?

04-24-2014 12:32 AM #6 zeno (Administrator)

Quote Originally Posted by zerosixty View Post
does this go for increasing daily spend budget mid-campaign as well?
Probably not, I still think the flood of crappy impressions comes through.

04-24-2014 05:27 AM #7 davidwikes81 (Member)

Traffic quality degraded drastically in past few weeks or many weeks.

Not we get un even traffic with occasional throttling.

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