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1 Trick That Increased My Flog Conversion Ratio By 20% (14)

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As an affiliate it's very easy to get lazy. It's very easy to become complacent. It's very easy to cruise.

I'm not just talking about the amount of work that is done. I'm also talking about the amount of effort that is put in a campaign.

In a recent campaign that I ran (sorry I won't disclose) I was doing ok at 50% ROI. I left it to run for a while then I started getting bored of it, because I couldn't scale much more without eating up the ROI.

So I started getting crazy.

By crazy I mean crazy creative...

1. I'm talking about testing using a 4000 word sales page.
2. A 400 word sales page.
3. Testing insane diagrams on my landers.
4. Facebook profile badge (instead of the typical photo of a person with the "about me" below").

The 4000 word sales page owned the 400 word sales page, and did a little bit better than the 1000 word sales page.

But the thing that helped scaled by campaign from $xxx,xxx into $x,xxx,xxx was the Facebook profile badge. It increase by CR by 20% (NOTE use at your own risk, I am not using this anymore after FTC has strapped up, plus I didn't feel good about it).

This is an example of a Facebook profile badge:



It didn't stop there, I hired someone to write status updates, make it look active and real. I ended up maxing out the amount of friends I could have for that profile.

People would go to my flog, click on the Facebook profile badge, go to the personal Facebook page and see that it was a "real person". Trust went through the roof.

Although I have explained one trick that worked for me, the point of the post is that once you have a working campaign it's time to get crazy.

Try stuff you don't think will work try stuff that you have never seen before, try and prove yourself wrong. It keeps things exciting and more importantly pays off (personally speaking).

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Nice!! If the FTC comes and arrests me hopefully you will bail me out

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have you done this on an [edit] ? I screenshotted a realllllly nice one that I saw a few months back

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Shush! No...

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Haha. That's interesting. I'm thinking the facebook logo has a huge part in the increase of the conversion rate.

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I didn't even know I could make facebook profile badges. That's killer and I just implemented in a funnel i'm designing right now. I love this forum

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jeez! nice.

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I have a feeling that fb badges will become part of the Flog 2.0 wave.

Cool idea zo!

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Great tips as usual Mr. Green.

Question, was this flog running only prior to the FTC crackdown, and are you still running flogs at all? If so, what's your strategy for avoiding lawsuits?

Thanks...

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It was a bit after the crackdown. I don't run flogs anymore. If I had to, I would run them internationally and try to make them as legit as possible (real testimonials supplied by advertiser etc). Living internationally helps big time, also not advertising on the huge US news site helps a boatload too.

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Sweet tip, I've done something similar before - but had no stats on how much it improved results

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Wow! That was my strategy. I just put together 4 flogs to split test on Work At Home Offers and I live in the US. Should I pull those? Don't want to get in trouble. Just started. How do you make money without flogs? Just with regular CPA and landing pages? Is direct linking still viable for anything? I thought direct linking was old hat. Thanks in advance for the help.

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Speaking of which... what's it like for us Aussies to run flog WAH offers (ex. US)?

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Just a side note to USA publishers: be weary of using these. It can land you in a world of trouble with the FTC nowadays.
More information: http://www.ewanetwork.com/endorsements

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