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How cheap can clicks get on Facebook? (7)

04-21-2014 05:43 AM #1 Smaxor (Veteran Member)
How cheap can clicks get on Facebook?

I know this question comes up a lot so I thought I'd show a screen shot of one of our accounts for today. I hear people all the time talk about laser focused niche stuff to get high ctr's. We're targetting 22 million United State females and getting 7 cent clicks. Now if you can't make that work on most offers I'd say you're doing something wrong

It's all about optimizing your ads....

https://dl.dropboxusercontent.com/u/...7cent-feed.png

A lot of you experienced guys know how this works. This is for the newer people to show you what to aim for. Test, Test, Test!

04-21-2014 05:50 PM #2 es351045 (Member)

I'm curious...what advantage is there to combining both newsfeed and right column ads together into one campaign? Have you already split-tested the two?

04-21-2014 06:47 PM #3 steve from munich (Member)

6% CTR on such a broad audience? Nice. Is that a legit ad or are you using a play-button or sth similiar?

Reason for using the same ad in sidebar + newsfeed?
No conversion pixel? But with 1k ad spend I guess it's somehow converting for you

04-21-2014 07:41 PM #4 bradmcleod (Member)

i am fairly new to Facebook ads and have a 0.02 campaign running now (just got a $5k account).

I started out in Optimized CPM - should I switch to bid per click?

i noticed your stats showed recommended 0.03 to 0.05 and your running at 0.07

04-30-2014 09:51 AM #5 steve from munich (Member)

Does anybody know how they get the 0.01€ clicks on facebook like here? https://www.facebook.com/photo.php?f...type=1&theater

- broad audience in the millions
- good, but not extraordinary newsfeed ctr
- expensive country (germany)

04-30-2014 11:05 AM #6 zeno (Administrator)

Quote Originally Posted by steve from munich View Post
Does anybody know how they get the 0.01€ clicks on facebook like here? https://www.facebook.com/photo.php?f...type=1&theater

- broad audience in the millions
- good, but not extraordinary newsfeed ctr
- expensive country (germany)
How do you know the audience was that broad? The obvious answer is that their CPM prices (bid not shown) are extremely low (~$0.30) for some reason... either through a very targeted custom audience, a pocket of very low value users, or some system exploit/bug that didn't last.

$0.30 CPM for the newsfeed is retarded. It would be fine if the ad was a RHS ad though, although the CTR would be stupendous!

04-30-2014 11:53 AM #7 redrummr (Member)

Older men in Germany (50+) can still get you 1c clicks. Converting them is another story.

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