Facebook Day Parting (21)
There are a lot of references to Facebook day parting, including screenshots, but it looks like it's currently not an option. I'm assuming they cut that feature out?
Has anybody found any workarounds for day parting?
I know about changing the budget up and down during the day, but was hoping that someone might have something more clever than that...
Thank you guys!
Once FB allows us to change our time zones (soon), I would say everyone will switch to a timezone that has its 12:00AM right as you hit the ROI sweet spot. Unfortunately this will not negate the necessity of logging in after the sweet spot has turned sour and setting the budget to $2.
In the meantime, run campaigns 24/7 and learn to make it work...
Check out Qwaya - http://qwaya.com
Originally Posted by Phil
Originally Posted by davidwikes81
Aren't there other softwares out there that offer day parting?
have you tried setting end-time (for lifetime budget mode) ?
I've noticed that pausing ads or even rapidly changing the budget kills the campaign. Facebook does something to optimize the ad over time, generally I have the ad run for a couple of days before I feel like I'm getting the best results.
For me pausing the campaigns is suicide, I think redrummr ideas will work best, by setting the "start of the day" right before the high roi period and then lowering the budget later in the day.
My specific issue is that conversions stop after 2pm. I've often had highly profitable days at 2pm and then have them wiped out by the end of the day....
Why do you think that pausing and resuming campaigns kills them?
Originally Posted by bookashade
This means against viscious cycle of testing and lossing $$$ in begining.
Are you sure that the data is being reset on each pause?
Originally Posted by bookashade
Yes, there is definitely a reset effect. I have often seen the CPC starting from the ceiling all over again and this is absolutely brutal if the ad doesn't immediately stick with high CTR, especially when on a high budget.
If you need to pause a campaign it is over 9000% better to just set it's budget to $1 or as low as you can go. In fact, this trickle often leads to higher CTR, which actually makes your ad look better over time.
Thanks all for your replies...
The thing is that I spend money after 9PM till 10AM but don't get sales. Day Parting could have been really good option... I cannot do this manually all time (setting budget to $1).
Any suggestions? I run online store and people only shop from 10AM till 9PM.
Zeno - is turning campaign off kind of the same as pausing?
From what I've seen pausing/turning off resets the ads. Changing the budget cap by an order of magnitude seems to screw everything up as well.
If anyone knows how to safely change budgets throughout the day, that would be incredibly helpful.
Originally Posted by bookashade
I don't run into any issues with $1 budgeting but there may be ways that work better for others, e.g. setting a lifetime budget and continually extending it each day.
I used to start my adset budget as low as 100 VND (lifetime), and end time = start time + 2 hours. and like zeno said before, continually extending add budget (another 100 VND) and also end time + 1. using this method, I can get low cpc (average 50 VND = $0.002 ).
but since 4 days ago, I noticed that reach audience is getting worse.. is it true ?
Originally Posted by redrummr
Way before. It generally takes hours before it "warms up". It seems to improve the longer the ad runs. You generally get a trickle of traffic and then the flood.
Originally Posted by malachii
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