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Blocking Tablets? (9)

04-19-2014 02:36 AM #1 joey1585 (Member)
Blocking Tablets?

I've ran a specific niche on google display for over 7 years now. I'm pretty damn good at, but for some reason these new enhanced campaigns are kicking my ass.

Desktop traffic converts nicely 25-30% where its supposed to. Yet tablet traffic converts at 0.51%. I can't find a way to block tablet traffic, and 70% of my budget is going into tablets.

Anyone got any idea's?

04-19-2014 03:11 AM #2 redrummr (Member)

You can't block them, you need to redirect to tablet-optimised lander/offer/funnel. Everyone has to deal with this...

04-19-2014 04:25 AM #3 manutv (Member)

You can block mobile devices through Adwords editor....enter -100% under 'Mobile bid adjustment'

04-19-2014 05:06 AM #4 redrummr (Member)

^^ you sure that includes tablets? If so: w00t!

04-19-2014 05:49 AM #5 esubmitlinks (Member)

there's no way to block tablets on AdWords

04-19-2014 08:04 AM #6 manutv (Member)

Yes, it looks like tablets aren't considered mobile....they club Desktop/Tablets together....my bad

http://adwords.blogspot.in/2013/05/b...es-part-3.html

04-19-2014 03:00 PM #7 joey1585 (Member)

Quote Originally Posted by redrummr View Post
You can't block them, you need to redirect to tablet-optimised lander/offer/funnel. Everyone has to deal with this...
Already doing this...

So I'm just fucked. Outstanding.

04-19-2014 03:02 PM #8 joey1585 (Member)

Quote Originally Posted by lifetweak View Post
You can block mobile devices through Adwords editor....enter -100% under 'Mobile bid adjustment'

I've already got that done, then specific campaigns for mobile by itself with +300% bids. My question was about tablets =/ Gotta find a workaround.

04-19-2014 04:15 PM #9 dynamicsoul (Member)

I use a browser/device redirect to send certain devices to certain offers/lander etc.. split them off to somewhere different..

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