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How would you use my list? (10)

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All from prizes niche. I have it in a db, how would you come about extracting it to something like aweber. About over 1 million emails. What would you guys do with this list?

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What was the promise initially offered to people for signing up to the list? Was it just "sign up here to win an iPhone 5" or did you also offer some justification for being on the list, like "hear about more great offers"?

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What niche/demographics are they, and how old is it?

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It's actually from Coreg. It's about 1-2 years old. Mostly win Visa gift cards, iPhone, etc.

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Hmm, not the sort of list I'm particularly specialised in, I'm afraid.

If you don't have serious mailer expertise, job #1 would probably be to clean the list, get everyone who might spam-report you off it, then look at monetising from there.

Anyone else have advice on monetising an old coreg list?

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I would say this^^^^, but unless you verified the emails to make sure they were real emails when you collected them it may be cost prohibitive. there is xverify and i've heard good things about impressionwise, there are tons more though. Either way you need bouncers and complainers out. Then you need to format your emails and website in way that ESPs are going to let you send email through their servers, links that timeout can help with this. I would go send 200 emails through mailchimp and see what your bounce rate is like and then decide if its worth your time.

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It will take 10 minutes using sendgrid to filter the list.

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You have no chance of bringing 1,000,000 co-reg recorders that are 1-2 old to any ESP (especial AWeber) that would be able to deliver them with any inbox efficiency. You data is far too low quality in its current condition.

The better question is do you still have the original co-reg path and traffic to create fresh co-reg data? If so, you could email them immediately upon completing that co-reg path and have a much better chance at building a subscriber / member relationship. Of course the weakness with co-reg was alway that many companies / people got the same data which created unhappy subscribers when people would try to remove themselves from one or more verticals but then continued getting emails from other companies that were part of the original co-reg process. This process create high complaints rates.

Your best bet would be to run records through a data hygiene process to remove the known complainers, spam traps, and other invalid data. After that you'll need a server / ip strategy to email your data to clean it up and after that you could consider moving your openers and clickers to an ESP for best monetization potential.

In today environment its far more effective to have very high quality subscribers that engage with your email content. A list of 30,000 active subscribers (including a healthy segment of buyers) who engage (open and click your emails) with you consistently is worth far more the 1 million address who have no idea who you are.

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Thanks guys for the input. Obviously I don't know enough about email marketing. Anyone would want to purchase my list?

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At the end of the day, IM is about generating, trading and arbitraging purchase intent.

In terms of purchase intent, incentivised leads fall pretty close to the bottom. In your case, however, you are not only talking about incentivised leads, but aged incentivised leads.

In terms of data quality, this has very little value. Indeed, it may even end up having negative value if the result of marketing to this list is that your ESP or IP gets burned as a result.

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