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Is affiliate marketing ethical? (21)


04-18-2014 04:04 AM #1 laison1234 (Member)
Is affiliate marketing ethical?

Do you guys ever feel like you're scamming people? I'm still new to AM so some of this stuff just feels shady.

Okay so take adult dating or adult offers for example.

A lot of the offers are like local casual sex sites which is fine but in the banners you're using pictures of impossibly hot 10/10 women that are advertised as "online now" and "in your area." Let's be realistic because we all know there isn't a super hot blond milf with DD boobs that lives 10 miles away from me and wants to have sex right now, but yet it's what the banners/landing pages are advertising and guys are clicking on it hoping that the girls match up to the ones shown in the banner/landing page.

Same goes for other offers like penis enlargement pills (C'mon, we all know that stuff DOES NOT work).

What are your thoughts on this? Is this just the nature of the AM game and we just have to walk the grey line if we want to be successful?


04-18-2014 04:07 AM #2 tqpt (AMC Alumnus)

Put it this way, if you're not going to do it, they'll find someone else to do it.

Also, you're just helping promote a product not made by you, in which is just business as usual


04-18-2014 04:40 AM #3 crysper (Member)

Depends how strong is your moral compass. I also had the same issue so I focused on gaming and building tools for affiliates rather than directly promoting scammy offers. Some people don't mind, some do.

I'm also involved in the startup scene, some of those guys debate if is moral to swap notices of a product with another in their newsletter, because it doesn't feel right or their list users didn't ask for it, even if it helps them and are related. I kinda like that mindset of putting customer on the first place and caring about them, but some guys are going to the extreme side....on aff marketing is the same, but on other way.


04-18-2014 04:42 AM #4 cmdeal (Veteran Member)

Quote Originally Posted by laison1234 View Post
Is this just the nature of the AM game and we just have to walk the grey line if we want to be successful?
Not at all. There are plenty of affiliates who do well over 8 figures a year doing activities that promote mainstream, consumer friendly products. In many ways, this is easier, as you don't face all the issues with account bans, offers getting pulled, etc.

Quote Originally Posted by top1991 View Post
Put it this way, if you're not going to do it, they'll find someone else to do it.
This argument does not makes sense. This is like saying, if you don't deal drugs in your neighbourhood, the Mexicans will find someone else to do it.

The fact that someone else may be willing to engage in a certain act does not justify you doing the same.


04-18-2014 04:57 AM #5 tqpt (AMC Alumnus)

you had to pick out the worse example...


04-18-2014 05:27 AM #6 angry old lady (Member)

Quote Originally Posted by laison1234 View Post
Let's be realistic because we all know there isn't a super hot blond milf with DD boobs that lives 10 miles away from me and wants to have sex right now,

speak for yourself


no but in all seriousness, affiliate marketing isn't all adult dating and penis enlargement. that is just one niche in a massive industry. It would be like saying the entire GMO industry is bad because of Monsantos or today's music is crap because of Justin Bieber



Quote Originally Posted by laison1234 View Post
Is this just the nature of the AM game and we just have to walk the grey line if we want to be successful?
absolutely not. there is plenty to pick from that is both ethical and honest


04-18-2014 08:29 AM #7 dario (Member)

Quote Originally Posted by laison1234 View Post
What are your thoughts on this? Is this just the nature of the AM game and we just have to walk the grey line if we want to be successful?
Not all offers are equal.
Probably you should promote Vacation or T-shirts


04-18-2014 10:09 AM #8 Mr Green (Administrator)

Affiliate marketing is ethical.

It's the people behind that might not make it ethical.

You can totally make things work with out doing anything shady. Currently I'm promoting the Hotel.com app with a branded creative. It's as white hat as it gets.

You mentioned adult dating, but look at mainstream dating? I used to profitably run direct linked to mainstream dating with super tame text ads.

There are TONNE of options to go ethical.


04-18-2014 10:09 AM #9 craigm (Veteran Member)

Are late night infomercials 'moral' because they have some gigantic ripped dude talking about some ab roller which clearly didn't give him the physique that he has?

You absolutely do not have to promote shady crap, there's plenty that you can do cleanly.


04-18-2014 11:29 AM #10 atom64 ()

all that adult offers and dating sites are fake/scam anyway
they all use more or less the same DB which is distributed through big companies like datingfactory
its like email marketing - the "leads" are beeing build, shared , sold and reused

also take a look at those mobile offers
only the scamy virus offers worked good with fake virus notification (for some quick bucks)
or selling ringtones with a big ass hidden contract/fees


04-18-2014 11:43 AM #11 Mr Green (Administrator)

Quote Originally Posted by atom64 View Post
all that adult offers and dating sites are fake/scam anyway
they all use more or less the same DB which is distributed through big companies like datingfactory
its like email marketing - the "leads" are beeing build, shared , sold and reused

also take a look at those mobile offers
only the scamy virus offers worked good with fake virus notification (for some quick bucks)
or selling ringtones with a big ass hidden contract/fees
If you want to promote real dating offers, you can easily find them.

If you want to promote real mobile offers, you can easily find them.

Everyone has a choice. It's up to you which way you go.


04-18-2014 12:13 PM #12 fjk87 (Veteran Member)

Quote Originally Posted by atom64 View Post
all that adult offers and dating sites are fake/scam anyway
they all use more or less the same DB which is distributed through big companies like datingfactory
its like email marketing - the "leads" are beeing build, shared , sold and reused

also take a look at those mobile offers
only the scamy virus offers worked good with fake virus notification (for some quick bucks)
or selling ringtones with a big ass hidden contract/fees
Pretty dumb statement. Of course there are more than enough fake/scam offers. There actually are in every aspect of life. Not only affiliate marketing.

It's everybody's choice how legit and compliant you run.

The statement about 'only the scamy virus offers worked good with fake virus notification' is a bit broad... not much to say here, think about it twice if those are the only offers working at all...

Bottom line, there are even adult / dating offers that are legit. If you wanna play safe and legit, how about advertising 'Join this site for $50 a month to increase your (small) chances to get laid a bit' ? That'd be legit and fair.

Generalizing all offers as being ripoffs and shady is like saying all women in Thailand are shemales... No matter what niche you go, there are ALWAYS legit offers, let it be dating, adult, insurance, diet, gambling, mobile, <insert a niche of your choice>.


04-18-2014 01:16 PM #13 atom64 ()

yea sure .. i just showed up some negative examples

there are always legit campaigns to run which require more work and a unique way promoting them


04-18-2014 01:16 PM #14 bshimmer (Member)

It's kinda all subjective too.

Is selling fast food to obese ppl really ethical? soda to kids, religion to dumb people, alcohol to a drunk , sub prime mortgages, pay day loans ... you could go on and on ... the whole consumer based system is designed to have people "sell things" to other people that they don't really need. haha
BUT
even if it gets a dude excited, and for a brief moment he is in bliss by the anticipation or if a supplement is a placebo but gets someone on the right track inadvertently ... it's their money, they can do what they want with it.

there's a million justifications and a million ethical lines , you gotta draw them where you feel it's right and be able to sleep at night. and knowing my product is also on the shelves of walmart, i couldn't give a fck. lol


04-18-2014 04:39 PM #15 caurmen (Administrator)

No matter what niche you go, there are ALWAYS legit offers
This is extremely true.

Bizopps, for example, have a reputation as being very dubious, but there's at least one member of this forum who started out his career with a bizopp, and did pretty well

And let's face it, in similar industries - on STM we all know that there's at least one Internet Marketing offer out there that does what it promises


04-18-2014 05:15 PM #16 iAmAttila (Veteran Member)

I promote app installs, games and products/services i like and believe in. It is easier and i sleep better at night.


04-18-2014 05:25 PM #17 stackman (Administrator)

An age old question that is answered differently by everyone depending on THEIR ethics. You know how you feel about it, and sometimes you can rationalize it too.


04-18-2014 05:42 PM #18 beckje (Member)

How can you make the difference between a legit offer and a scammy one ? Especially in the dating niche, all offers look the same..


04-19-2014 09:04 AM #19 caurmen (Administrator)

@beckje - Google around. Read reviews that don't have affiliate links in them (but be aware that 90% of all dating site reviews everywhere are negative) Look through the terms and conditions of the site. And sign up yourself and see what the site's like - is it wall-to-wall 18-year-old blondes with big boobs messaging you within 3 minutes promising sex right now if only you'll sign up for the premium service, or do some of the ads appear actually genuine?


04-19-2014 05:06 PM #20 laison1234 (Member)

"Is it wall-to-wall 18-year old blondes with big boobs messaging you with 3 minutes promising sex right now..."

@caruman, so...you know of a site like this. I would like to know, for science.


04-19-2014 06:11 PM #21 vidivo (Member)

Affiliate marketing is not a scam at all. Anyone can lose 20 pounds in a week with no diet and excercise, its quite easy!


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