Home > General > Affiliate Marketing Forum

Sell the benefit & value – NOT THE FEATURES – Sales 101 – GOOGLE DISAGREES! (5)

04-15-2014 12:44 PM #1 iAmAttila (Veteran Member)
Sell the benefit & value – NOT THE FEATURES – Sales 101 – GOOGLE DISAGREES!

Google’s new developer policy has sent a ripple effect in the mobile industry. Crumbling the profits of Android APP Developers, killing the chances of high CTR for advertisers just because they don’t allow anyone to sell based on the benefit as it violates “USER EXPERIENCE”

Since when do users (customers) know what they want? They have to be TOLD. If we cannot use call to actions like Click Here, Download, Go There, Do This, Do That – then what is the point? How about communicating the benefit of a product? A Big NO NO as per new google policy.

Google now says – you can only sell by feature and/or brand name — Gee great! Who is going to click a banner with brand logo when no one heard of said brand? Yea this works great for Coca Cola, Nike, Apple and the big boys who spent countless billions of building their brand, but what about the new guy? The new app, the new game, the new service, the new product no one has yet heard about but provides great benefit, and value?

Clearly the team at google that came up with the new policy forgot ONE THING – no CTR, no ad revenue, no ad revenue, no profit for developers, no profit for developers > less apps on Google Play. Less Apps on Google Play > Less Revenue for Google. Less Revenue for Google =! HAPPY Share Holders.

Yeah it looked AMAZING on paper, lets ban all apps that make people CLICK on banners to use the apps. I agree, something had to be done there, but to enforce how an app developer can pay to advertise and what methods of marketing he/she can employ… that is ludicrous! Maybe its time to go back to the drawing board google, back track on this how an app can be promoted policy — or you will have MANY, MANY angry share holders when they see the gigantic drops in revenue thanks to the genius plan that looked great on PAPER!

http://iamattila.com/opinion/sell-th...-disagrees.php

04-15-2014 01:30 PM #2 dynamicsoul (Member)

I agree, although.. they did have to curb the "really" deceiving banners.. doing fake scans and alerts that automatically install on click.

However, one of the foundations of advertising is coming up with ways to sell a product to someone.

What are they going to do next, ban TV adverts that show geeky men becoming popular with women because they got broadband from a certain ISP? https://www.youtube.com/watch?v=-qhqpW1qG8U

Or ban adverts that say smoking eCigs is cool, and dirty women want you to do it? https://www.youtube.com/watch?v=MTlzUXH4nIU

The list could go on and on.. if Tv can get away with decepetive advertising, why can't other forms (within reason..)..

04-15-2014 01:34 PM #3 davidwikes81 (Member)

Everything that suddenly starts making tons of money is bound to be regulated in one way or other. History have proved itself again.

Adword/Facebook Ads/Bitcoins and now app developer policies. But, any experienced person is already prepared for that. People killed it in past , kill again. Evolve, Evole you can still make tons of cash. Don't get disheartened by these changes.

04-15-2014 01:41 PM #4 iAmAttila (Veteran Member)

Quote Originally Posted by davidwikes81 View Post
Everything that suddenly starts making tons of money is bound to be regulated in one way or other. History have proved itself again.

Adword/Facebook Ads/Bitcoins and now app developer policies. But, any experienced person is already prepared for that. People killed it in past , kill again. Evolve, Evole you can still make tons of cash. Don't get disheartened by these changes.
You don't understand, its not about google killing the shady advertising that was used to promote stuff. We never did shady. It's about google telling everyone that they cannot sell based on benefit and google telling people you cannot use call to actions that tell a person what to do.

I am all for regulating shady, misleading stuff. We always ran the problem/solution (benefit and value received) approach and did very well, but now we're having banners denied left right and center which are by no means misleading, or deceptive.

04-15-2014 01:45 PM #5 davidwikes81 (Member)

Quote Originally Posted by iamattila View Post
You don't understand, its not about google killing the shady advertising that was used to promote stuff. We never did shady. It's about google telling everyone that they cannot sell based on benefit and google telling people you cannot use call to actions that tell a person what to do.

I am all for regulating shady, misleading stuff. We always ran the problem/solution (benefit and value received) approach and did very well, but now we're having banners denied left right and center which are by no means misleading, or deceptive.
I am with Google... No point in explaining that shit to me.. It's done. Now find a way to MAXIMIZE your revenue without CTA's.... These platforms are driven by competition. All play on same ground. So, we can still make money.

Home > General > Affiliate Marketing Forum