I just launched some new campaigns today on Facebook.
I've advertised to this specific audience before and know that results on the weekends is dismal. I would turn off my campaigns Friday night and turn back on Monday morning.
My question is that since these campaigns I'm running are brand new should I leave run over the weekend or would shutting it down for the weekend be OK?
Nah, just pause them by setting the budgets to a few $ on the ad sets, then open the budgets up on Monday.