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7 Figure Affiliates (36)

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Thought this would be an awesome thread idea. There's some really awesome guys here on STM running big numbers and it would would be cool if 7 figures affiliates could chime in for these 4 quick questions with their own views based on their experiences The questions are based off Tim Ferris's 4 questions to ask to experts

1. What is the mistakes you see novices making with affiliate marketing?

2. If you had to start again what would you do differently? (Please don't say the cliche I wouldn't change anything - even if it's true for you

3. If you had to choose 1 or 2 people to emulate who would it be and why?

4. If you had 4-8 weeks to train me for earning 7 figures/year how would you prepare me? (I understand it's impossible, but if you had $10million of your own money riding on this, how would you train me?)

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great thread idea

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keep working

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1. Overthinking / over reading / over analysing / information overload. Basically not taking ACTION. there was a brilliant post on this regarding being in motion vs taking action:

http://stmforum.com/forum/showthread...=taking+action

- additionally. too much shiny object syndrome. Laser Focus on 1 thing. Whether its adult, mobile, teespring, whatever. Just keep hitting it till you make it work.

2. Systematizing.

3. In this space: Green (bes/jordan). Ngo. Trey Smith. Anyone who is building something above and beyond an affiliate campaign.

4. Good one. need to think about this.

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1. Looking for shortcuts, not willing to put in the time, money and effort to "learn" what they need to learn. Jumping from one "shiny object" to the next.

2. Take more risks. Think less and do more. Focus more.

3. I think beyond the affiliate space to "emulate" people. There are far better role models than affiliates. I follow a lot of the app developers like SuperCell, King, ec.

4. See (1) above

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1. Lack of action. People have been "trying" affiliate marketing for 2 years?

Ask yourself how many campaigns have you launched? How much money have you lost?

Some guys have launched less than 5 campaigns and lost less than $1,000 USD. They'll read every post on forums and every blog post that's out there, but not actually put in the work. You're a hamster in a wheel. You're someone sitting on a rocking chair.

You're in motion, but you're not going anywhere.

This is not something you can learn from reading articles.

Lack of of focus is the other big one. You're a mobile affiliate one month, then a Facebook guy the next, then an adult dating guy after that. lol.

How can you ever compete against a guy who dedicates 100% to mobile or 100% to Facebook?

2. I wouldn't have given up so fast on the team model.

Long story short I hired a bunch of employees 5 years ago and it was a disaster. I would teach a guy everything and he'd go rogue after a month. This happened constantly. I was 23 years old. The business was growing too fast and I didn't have the experience to run a team. I tried to apply old school company concepts to the dynamic world of affiliate marketing.

Gave up on it a few years and went with virtual assistants since I was doing the traveling the world thing. I gave it a second chance a few months ago and now it's amazing. I had to figure out what I did wrong, and now I have my own solution that makes everyone happy.

3. Smaxor for this space, Kris K as well. My inspirations come from the underground monster affiliates no one knows about. They make a fuckload of money. You'll never see them flashing online because they don't want the attention.

The only way to meet them are usually conferences and private parties.

I find inspiration from everywhere though: Eben Pagan, Ryan Deiss, Toyota's systems operations, Bruce Lee, Lean startup models, etc.

A smart man can learn from everyone and not limit himself to his own industry.

4. How would I train you?

I'll Bring you onboard my team as a media buyer.

Weeks 1 - 3 you learn by watching me work while I expand why I do certain things.
Weeks 4-5 you launch campaigns by listening to my instructions.
Weeks 6 - 8 You launch and run campaigns under my supervision.
After that you should be good to go on your own.

Every morning I conduct a 30 minute lesson with my team on an aspect of affiliate marketing.

The best way to learn is TRIAL BY FIRE. You either bring your A-Game everyday, or you can leave. I don't babysit people. If someone makes mistakes then that's fine. However I don't tolerate low work ethic or lack of effort.

(ps i'm not hiring anyone, just answering his question)

I think the biggest mistake I see in your mentality is the whole "7 figure this, 7 figure that".

Focus on the process and the systems. Learn and don't get so outcome oriented. Make your first $100, then your first $1,000. The 7 figures will come in time.

That's like a middle school basketball player planning which NBA team he wants to play for. Win the 14 year old city championship first playboy. The NBA championship will come in time.

edit: improved the writing.

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NGO knows...

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Love this thread idea. Dr_Ngo dropping bombs!

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giveup the hope to learn something meaningfull from someone else notes..

this should answer all your 4 questions..

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You learnt everything by yourself? Cool get off the forums bro.

Honestly i just thought this would be an awesome idea for a thread idea to provide heaps of value in one place after learning how tim ferris asked these exact 4 questions to experts. Watch the 1000th interview on mixergy which is where i picked this up from.. Thanks to those who shared. The amount of thanks you get proves the value you give

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1. There is an obvious trend in answers here to "Not Taking Action."

cmdeal's post covers most details regarding this point. If I were to put it in to specially AM terms then it would look something like:

Non Action =

Not launching campaigns.
Taking more time researching than launching campaigns.
Taking days to design one landing page.
Taking days to write a script for a process that you haven't even proven.
Trying to bully your way to profit by spending more and more money without making any changes or learning from the data.
MAKING EXCUSES. Thinking everyone else has some special advantage, or you have some unique handicap. Sorry mate you're just lazy.


Action = Launching campaigns, then using that data to create your next campaign.

2. I would stop being cheap when hiring.

I think I've made most mistakes in the hiring process. I can't keep up with the money I've lost there.

I've hired people to build trackers, scripts, tools, landing pages, designs, you name it. I've always looked for the "best" (cheapest) deal in terms of hiring. A big percent of my projects were unfinished. It took me so long to figure out that I wasn't actually getting the "best" deal, actually the worst. I was paying for under-qualified staff to educate themselves, they were slow, and my time was being sucked on top of that.

I no exclusively hire people who have done the exact job I need done, or something very similar. I don't gamble on "Yes Men" anymore.

3. I would not chose to emulate someone just because they are financial successful. I think finance is a relatively easy part of life's equation. I've seen to many rich people who are unhappy, stressed and depressed. Instead I would pick to emulate someone who lives a happy and fulfilled life...if they are financially killing it then that is an added bonus!

I actually know someone that fits that criteria pretty well...

I challenge anyone to find someone happier and is more excited to be alive than Maynzie. I thought I was a relatively happy person...

This guy is so high on life it's crazy. I want whatever he smokes.

The point we all work is to be happy in the end, right?

4. I'd like to introduce you to a plan I've actually been brewing for a few years now. I'm not going to give you content specifics, but I can give you the overall structure.

It's not for everyone...probably not for most people. It works with shocking the human body mentally and physically.

Week 1: I would throw you out in the streets of foreign country, with no money, food, or water. You will learn to fend for yourself, and will learn appreciate everything a lot more. This will be used to get you mentally ready for what is coming next.

Week 2-8: You will be taken to Mr Green's Underground Lair. Your quarters will consist of two rooms, "The AM HQ" & "The Sleeping Quarters". The AM HQ will consist of 1 window, 1 desk, 1 computer, and 1 electric chair. The Sleeping Quarter will consist of a bed that will be on fire, and oozing liquid hot magma from 7am - 10pm.

You will be fed at 9am, 12pm and 7pm. You will not have contact with the outside world.

Your computer will only have access to relevant AM sites & tools. I will give you a new task every hour. If you do not take action and complete that task within the hour, you will be electrocuted.


This experiment puts you into a unique position. It's kind of like SAW but for affiliate marketing.

After 8 weeks you will walk out as a successful affiliate, or dead.

(1) spot opening May 1.

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^^^ liked the #4 point

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Awesome thread idea! I don't want to rehash some answers, but 1&4 are very similar. So i'll elaborate on this:

For both 1&4, it's strictly a mix of taking action, working your ass off, and networking. That's the recipe.
Without getting too technical, thats really all you need to do.

Example: Work hard 6 days a week, 12 hours a day.
- Choose 1 traffic source (1 thats has lots of traffic), and make 2 campaigns a day for 1 month. That should take up atleast 6 hours making these campaigns, each with MANY angles, many landing pages, many banners, etc....
- Read forums and do some research for 2 hours a day
- Contact new networks/traffic sources/ask EVERYONE for top offer lists and tips, reach out to all your AMs daily asking questions etc.. for 2 hours a day

Block facebook, drink 1 night a week at max, and just fucking FOCUS on getting campaigns up and testing anything that comes to mind.

IF YOU DO THAT FOR 1-2 MONTHS, YOU WILL 100% SEE BIG MONEY. It's that simple. 7 Figures... who knows, maybe 6, maybe 8.

The mental note behind this is you're forcing luck.. you're forcing a big campaign by testing so much that it can't NOT work. Make sense?

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The most meaningful things I learned and achieved is by spying and testing, by far.

Nothing is even close to it.

In reality 7 figure affiliate or online marketing can know much less than a guy that struggle to earn his first constantly online income..

The different is not the knowledge..

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at the end of the day, do what works for you. if you dont think this is a good form of learning then you are not oblidge to participate.
what works for you may not work for others.

in reality what you say is true, but can u explain how can we apply that knowledge you provide with good use? open another thread for guys who struggle? theoratically, results should reflect capability but in reality its not always the case. however do we expect majority to deviate from the norm? my bet is definitely on the 7 fig affiliates giving better advice than the ones struggling, you are most welcome to bet against me!

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What amount of budget would that require to accurately obtain statistical significance. Are those 2 campaigns/day for different offers or the same? If different i can only guess you would need a bigger budget to test them all.

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Where can i buy a ticket to Profitopolis? ;D

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You can be obsessed with absorbing every bit of new information he can, everything else is secondary..

You can focus and take action, sometime become obsessed in testing things, always pushing for more.

What you do first when you wake up?

What you did last time when you saw new type lander? / offer ? / angle?

How much time you spy ?

How much time you upload campaigns ?

Do you just copy or add something even a bit creative?

Do you do everything by yourself?

Do you try to master one thing?

This forum should come with warning, its addictive, tons of good information here..

In my view this forum is very good for
- learn the basic (which I assume most of you already know)
- learn about that industry
- meet new great people
- get inspiration and motivation
- learn to be entrepreneur
- get feedback

and much more, but for example nobody will write here, I am banking like crazy from xyz,
you need to find what is hot, what is working for others and hopefully what will work for you by yourself..

and for most guys just find what is working right now is the SINGLE one thing that stand between them to great success

I am sure that for most guys the most effective way to find it is by spying and testing,

You already know the basic of how to dig, you are one dig step from your most wild success,

Now what are you going to do?

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1. Starting to many threads like this
2. See answer 1.
3. No One. I rather chose people that will challenge me
4. Seeing how you replied here .....

I'd question why I hired you in the first place....why?

Because you post a thread, a guy comes in and gives you his opinion...and you don't like his answer and you basically tell him to fuck off getting all pissy about it...

guess what?

Thats what happens about a 1000 times a day in this biz....if you can't handle some criticism in a simple thread like this...whats gonna happen when your first ten ideas for a campaign suck?

My guess is your already discounting my reality check of a post...

but my hope is you realize I am trying to help you from yourself....

stop looking for answers....go cause some problems first....try to solve what you can.....when you can't? Reach out...ask for help...this applies to anyone who reads this and not just the OP....

let me spin this metaphysically for those of you who relate to that kinda stuff...

Does a seed ask the ground how to grow? No...it just tries to grow and does its best to adapt when it can't.....

STM is fertile ground....

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How do you focus on 1 traffic source but keep making 2 campaigns a day still? The standard advice for a traffic junky campaign would be to go with a tier 2 country, but even on the big sites these countries take multiple days to gather significant data for a campaign. In that case would you recommend trying other adult traffic sources too?

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I started this topic NOT to look for answers (although I am curious..) I started this thread because I thought it was an AWESOME thread idea...

I'm not doing 7 figures myself but I did make 80k~ PROFIT in my first year knowing nothing about IM. Heck I didn't even know what IM stood for when I first started. I never clicked on an ad before because I thought they all had viruses and now i'm making the ads lol... I had no coding skills, no design skills all i had was the attitude of "I KNOW I'M GONNA SUCCEED BECAUSE ITS DO OR DIE AND I'M NOT DYING" I dropped out of Uni without telling my parents before I was making money... talk about risk..


Highest revenue from that one network. Also had around 50k from other networks including a direct relationship with a product owner (I was lucky here because I really shouldn't have been working with him because I was still a newbie but because I was introed to him he thought I was a "big guy")

When I say how would you prepare me.. I use "me" only as an example. I could have said how you would prepare "palorbacon when he first started" instead of me.

Like I said I got this idea from Tim Ferris which is the exact questions he himself asks to experts if he wants to learn something in the most efficient way. I knew there was another thread called "Secrets of super high volume affiliates" so I modeled that thread but made it better by adding structure of 4 questions so people could read it easier (MODEL WHATS WORKING AND MAKE IT BETTER).

Yes I did get pissed of at his comment because I thought it was hypocritical saying to learn it by yourself and yet he joined the STM forums. No regrets on calling out bs but apologies as I understand he was probably saying that because he was sick of people looking for the magic pill (like all successful people are)

And Polarbacon I loved your webinar on workflow!! I made my own workflow based on launching converting campaigns. And Mr Green's speech at Bangkok changed my business forever. After hearing that speech I found a partner in crime for our business ;D

I do think everyone needs "Heros" people to look up to but not worship because you only gain a competitive advantage by thinking for yourself. Masura Ibuka, the co-founder of SONY said it best "You never succeed in technology, business, or anything by following the others" I like to think of it as "think for yourself"

So let's not turn this thread into an argument and just provide heaps of values for those who stumble upon it shall we? ;D

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Honestly a decent sized budget is the main part i left out. You ideally want to run the campaign for atleast 10x the payout of the offer multiplied by how many angles you have.

ie: $10payout, and 2 campaign angles, you'll want to spend ~$200 on that campaign. Sometimes you can get away with less.

For adult yes, i would recommend testing the campaign on multiple sources. Adult is one of the types of traffic where 1 campaign can do amazing on 1 source and not amazing on another.

As for launching 2 campaigns everyday, it's more of a mental statement telling you to TEST TEST TEST! Doesn't have to be 2 campaigns every day, but you need to be hustling! Test new angles, new offer, etc... every day. If 1 campaign doesn't look good, try a new angle that day, or a new campaign all together. That's what i'm saying.. or if you're waiting for data from TJ, then in the meantime put up 2 new campaigns on EXO. It's all about testing to find the gold.

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1. What is the mistakes you see novices making with affiliate marketing?

Accept Reality. Affiliate marketing is a business, treat it like one. You need capital, you need balls, you need energy, you need time, you need structure, you need drive & did I mention balls?

The most successful follow alongs we have on this forum, are the ones who opened their wallets and spent on data. If you think you can get into this game, like Ngo said 5 campaigns and a few k over 2 years, you're not being serious and just holding onto the pipe dream. We are in an industry that creates an almost perfect lifestyle, I just got back from travelling SE asia, all whilst working a bare minimum of a few hours total, and earned the trip back x an almost unfair amount. There was not even a single no said on the whole trip, because every affiliate was on the same boat. Anything we wanted to do, we did. How is that for living? What is that worth to you? Define your worth, and seriously just go get it.

New affiliates seem to think they can just pop on the computer 1 hour a night working a full time job and spend $10 thrown at a campaign over and over and achieve the above lifestyle? I'm sorry its more then likely not going to happen.

If you're serious, you must TRUST THE PROCESS. Everything we write on this forum from all the successful affiliates who contribute to this fantastic community will say, open your wallet, goe balls deep in testing and stop asking so many questions, your questions will inevitable answer themselves when you get in the trenches and take ACTION. FAIL FORWARD, that is for every failure you come across, it is not essentially a 'failure' it is just one other thing you know now that doesn't work!

Everyone of us have mentioned this as the biggest mistake, WAKE UP AND ACCEPT THIS IS IT.

Successful affiliates fail MORE then your average affiliate but we FAIL FORWARD, we trust that as long as we stick to creating campaigns with defined methodical approaches, something will eventually stick and pay for everything over and over and over. Remember, the master simply has failed more times then the beginner has tried.

ADD Readers: Save your cash, build your budget, grow some balls, pick 1 source, team up with 1-2-3 people in the same boat, close the forum tab, test, fail, test, fail, test, fail, test = Achieve.

2. If you had to start again what would you do differently? (Please don't say the cliche I wouldn't change anything - even if it's true for you

I don't know, I started really young if anything I would of taken the age old saying of milk it while its there. ALOT of money was made when I started 08-09, I missed a lot of opportunity, mostly of fear I guess, but then again I don't know who I would be if I did hit it large back then. I know now to act, don't wait. A year from now you'll wish you had started today, don't rest on ideas take action.

3. If you had to choose 1 or 2 people to emulate who would it be and why?

This is a super tricky one, only 1 or 2? You never want to 'emulate' someone as a whole I don't believe, you're YOU and you're YOU for a reason. You will never be someone else, you never know what they went through personally to get there, you never know what sort of luck or timing played a role etc I just think its great to take the common notions behind the people who inspire you.

I really really like and look up to people who are different and stand for different, RSDtyler and his nobel wingmen XD, Elliot Hulse, STM founders, Elon Musk, Eric Thomas, Les Brown etc I got so many list will go on too long don't wanna bore yas.

4. If you had 4-8 weeks to train me for earning 7 figures/year how would you prepare me? (I understand it's impossible, but if you had $10million of your own money riding on this, how would you train me?)

Ngo, MrG & Stack nailed it I've got nothing more to add.

Really did not expect that, one of the nicest things said to me especially from someone so successful, positive, fun and happy himself.

I think most people forget, they're alive. It is legit the most insane thing to even be here on this planet, as a human being. Its an impossible existence, in a literal impossible universe. The chances of things happening over how many years things have been in existence, to come out the way they did to the exact moment that you were born, is so so close to impossible, but it happened and people whine about the smallest things? I think people actually forget that life is limited, one day you're going to die. Don't waste your time complaining or being upset, LIFE IS FOR LIVING. You do not have a single second to waste, one of the biggest eye openers for me was to lose my mum at 6 years old, she was only in her 30's. I accepted that I will die one day, the weight of this world on my shoulders lifted at a very young age, it could be young, it could be old, but with the impossible prediction of chance, I'm not going to waste a single second of this life I was given, which so far has been the best mindset switch I've ever had.

And not only is it such a small chance to even be alive, but some how you all ended up in this forum, meaning you're wanting more out of life, you're already the tiny percentage of people who ACTUALLY invest time into themselves. "Nothings good nor bad, but thinking makes it so". There is a positive side to everything, train yourself to see it and then it becomes you, and you can't even stop thinking positive and then its infectious. The wealth of information contributed onto this forum is so CONCENTRATED from young, open, successful, travelled people who make up a TINY TINY percentage of this world. The energy from the meetup was just insane, literally turbo charged. EVERYONE can draw on that energy and make this work, the difference is accepting its not going to happen overnight it will take some courage, AND YOU MUST WORK. More will happen from launching campaigns, then reading and reading forum posts.

Stop seeing the struggle, start seeing the opportunity. Look in the mirror, you're actually that person and you have infinite choice, just choose what you want and have a go at it.

STM changed my life, let it change yours.

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Firstly, congrats! Secondly, AWESOME to hear the speech helped ya!

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@MrGreen - what ACTUALLY did you say in THAT speech?

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No-way I can explain the way MrGreen did but It was all about knowing your strengths and weaknesses, focusing on your strengths and find a partner/hire one for your weaknesses.

Doing this took my business from a high paying job to a scalable business/potential asset. Eventually I'll hire a CEO for this business while I go off and start other businesses, like a SaaS and rinse and repeat.

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I've got the speech recording now, will upload in the next day or two.

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1. Since everyone has covered on NOT TAKING ACTIONS, I'm gonna say - NOT BEING ABLE TO STAY FOCUS.
Look, when I first got exposed to make money online, I spent a goddamn 3 months time to download everything from blackhat forum, warrior forum, whatever is free and can make me money I'll just download them to my hard drive, and printed out every single one of them. The height of the stacked notes is higher than stacking 5 thick dictionaries...



Some were about email spamming, some where about e-whoring, some were about black hat stuff... I tried most of them (except for e-whoring) within that 3 months and it got me no where at the end.

Same story happened when I first joined STM Forum, I spent the one whole month reading all the threads, reading how people make money on Facebook, PPV, media buy... and I tapped into every different traffic sources, hoping that I could make money. Guess what happened next? I lost almost all my savings on campaigns...

I only saw my first success when I told myself to focus on Facebook 100%, and that's when I learnt being focus is very very essential in this business.

I see that there are a lot of new people join this forum and start asking "So which traffic source do you think I should pick?". Seriously, every single traffic source out there can make you money. Be it PPV, facebook, adult, or mobile... There's a saying by Bruce Lee:

Just pick one and stay focus on it. Don't talk about changing to another traffic source before you make your existing traffic source profitable for you!

If you're not making $50/day, then stop worrying how you gonna hit that $1,000/day. Be realistic!


2. If I was given a chance to start all over again, I would have milked all my highly profitable campaigns while they last instead of taking a break and go for holiday. Despite seeing this advise over and over again in the forum, I still made this mistake. People tend to be too comfortable when you're making $x,xxx profit/day without needing to do much work for few months, it has become so normal for ya and sometimes you just feel lazy and lose the motivation to take it to the next level.

I am a perfect example being guilty for this!

I only learnt it when the campaigns died down and I was back to $0/day. Man that kind of feeling sucks I am telling you! So do not let that happen to you! I repeat again, Don't Let That Happen To You!

Milk it while it last!



3. Spiritually --> Charles Ngo.
This guy is insane, if you read his blog and learn more about his lifestyle. His level of discipline and time management have gave me a new definition to dicipline. In order to be a successful affiliate marketer these are the things you need and I'm guilty for lacking these. I know it clearly that I would be more successful if these values are being practiced by myself. His level of determination is very high as well.

http://www.getrichslowly.org/blog/20...essful-people/

I seriously see no reason that a guy like him who possesses almost all the qualities in that article would not create magic for himself in life. If you are new to this business, go and read his blog.

Creativity --> Lorenzo
Needless to say, his ways in tackling campaigns are so creative. Here is an example of how he tackles penis enlargement campaign. It seems like the creativity juice flows in his head everyday. Being creative and able to come out with a really unique angle can boost your campaign ROI by so much...

Seriously never thought that I would be able to sit down with them nicely on the same table having dinner. Have so much to learn from these dudes!

4. 4-8 weeks? Too short! I would do a program like "The Apprentice" and give the participants assignments, make them go through the toughest moment in setting up campaigns, give them goals that can only be accomplished by putting in 16 hours a day... etc.

Now let's keep the ball rolling...

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Great post kokofai!

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Where do I sign up, Mr. Green?

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This is the battle i am facing, guilty of this one aaaah.
When try something and it gets difficult especialy techy shit, i just
feel a certain burning desire to go and read or watch tutorials

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Know your limitations.
Outscale yourself everyday. Don't settle for $50/day, $500/day, $50000 day.
Don't argue with people. Don't pretend to be highly successful.
Live in modesty. Work by your ethics. Set a limit on your on your grey hat works. I learnt this when my partner got sued to point where he couldn't afford lawsuit sum.
Don't work on lots of things at same time. Humans are not built for multitasking. They work like pseudo multitaskers. When they are doing job2 they pause job1. So more jobs means higher cost of context switching.

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After reading everything here i've learned 2 things:

1. This is a GREAT thread for $$$ mindset

2. Once you find the winning stuff, once your campaigns are rolling, DON'T get stuck in the mindset of being happy at where you are. If you want to hit 7 figure you need to STAY hungry. Hire 3 more people, launch 100 more campaigns etc... The only problems that come with this is lifestyle problems, but that's for another thread.

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Please count me in.

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This is a gold mine! Thank you guys!

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1. What are the mistakes you see novices making with affiliate marketing?

Trying too many things. Yes I realize that many people here will tell you to try everything and see what sticks. Yet when you attend an affiliate conference you will meet people from many different slices of affiliate marketing who are all doing well. Casinos, sweeps, webcams, forex, etc. Don't try them all. They can all make you money. Pick a slice and then try all things.

2. If you had to start again what would you do differently? (Please don't say the cliche I wouldn't change anything - even if it's true for you

I would go revshare and work directly with advertisers. That may not be a popular opinion. I would focus on one metric (cost per lead) and let the rest work itself out. Do you ever wonder why the casino pays $X for the first time deposit?

3. If you had to choose 1 or 2 people to emulate who would it be and why?

I wouldn't pick 1-2. I'd go to an affiliate conference and talk to a lot of people and learn one thing from each of them. We tend to idolize the super affiliate and fail to realize that everybody who has run a campaign has learned something that you may not have. Be humble, be honest. Affiliates are mostly willing to help. Pay it forward!

4. If you had 4-8 weeks to train me for earning 7 figures/year how would you prepare me? (I understand it's impossible, but if you had $10million of your own money riding on this, how would you train me?)

Week one we are going to do a market assessment. You want to work in fantasy sports? How big is the industry? Who are the players? Who is making money and how? How much of that market do you think you can own? How can we get intel on how people are successful in this niche? By the end of this week you will pick two markets we will attack.

Week two we are going to do a gap analysis. What are YOU missing to dominate that industry? Tech talent? Relationships? Can't write ad copy? We'll put together a plan on how you can fill in the gaps.

Week three, before we launch a single campaign we are going to talk about optimization. We're going far beyond A/B. I expect you to have at least a fundamental grasp of calculus and a persistent drive to know more. Heard of epsilon-greedy? Great. It's where we can begin. By the end of this week you will know why you can't just "rip a lander" and build a white/black list to beat your competitors. That trick dies out the next week and we want a long-term advantage.

Week four we're going to talk about creatives and angles. This is a humbling week in which you will learn that you are probably overthinking this and can learn a lot from "dumbing it down". By the end of this week you will understand the stages of cognitive decision making and how you need to have angles for all of them.

Week five we are going to discuss mastering a single traffic source. Not 10. Just one. By the end of this week you will understand how traffic is allocated. What a 1st and 2nd round auction means. How integration and direct RTB bidding can create an advantage. The name of your account reps significant other, what their favorite band is the name of their cat or dog.

Week six we are going to systematize everything you have just learned in week 1-5. If you are a programmer you will recognize this as agile methodology. We set extremely small goals, do sprints, talk about where we are "blocked". And in two weeks we look at the data and do the cycle all over again.

(that's just off the cuff, I've never really thought about what my training camp would look like but I like thinking about it even for myself)

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