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Stop Smoking Product Follow-Along - Cloaked Adwords (31)

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Hey All!

I've been inactive on the forum and AM in general for a while trying to build my own business. Now I'm back and working with a partner to create a 'quit smoking' trial product ($39.98 initial price, then $79.96 30 days later), its these dvds with recorded sessions from this famous hypnotherapist who has some celebrity endorsements (Martin Sheen, Cameron Diaz, Aaron Eckhart, Jerry Ferrera, etc). So far we've spent a few thousand tweaking the overall messaging, getting a few sales and even going so far as to call some of the partial submits to ask them questions about why they didnt buy the product.

Goal: 100 sales/day at $30 or less per sale by the end of April.


## Targeting ##
Im advertising on Adwords Display network with keyword targeting and managed placements. The two keywords I am using are cigarette, and cigarettes, and then I manage/exclude placements from the sites that show up based on those. This strategy may be able to be refined, but I'm attracted to this bc its so easily scalable.

Data by keyword:


Data by placement:

- Desktop-only

## Ad Creatives ##
A few assumptions Im using in the creatives process, although let me know if I'm off-track here:
1 - All smokers already know that smokings bad for them
2 - Doctors carry the most authority over most of my audiences health and medical treatment decisions
3 - 'Quit Smoking in 7 Days with No Cravings' is the most powerful benefit statement I can use

Below are the ads Im using. The conversion data is based on people clicking through from the advertorial to the sales page (step1 rebill / leadsubmit, whatever you want to call it).



## Advertorial Lander##
I am using fairly standard advertorial landers. Skype me (john_crestani) if you want me to send you the templates to use for your own purposes. Right now, as the previous data shows,
http://news.kerrygaynormethod.com/7/indexv1p1.php
http://news.kerrygaynormethod.com/8/
I also created a mobile lander ( http://news.kerrygaynormethod.com/7/m/indexv2p1.php ), but its not in use right now since I'm targeting desktop

The clickthrough rates from the advertorial to the sales page is about 25%...not terribly good, but not totally shitty either. Right now I'm split-testing some variations of the above advertorials to see which one converts the best.


##Sales Page##
http://livefree.kerrygaynormethod.com/sp/7/
This is the major drop-off point IMO. I am working on new sales page, but am surprised I am converting only 2% of the visitors to this page to a lead... A few things I am working on to fix this...
- Creating qualification for each visitor similar to http://screencast.com/t/sTKr2GuXa3
- More closely mimicking other long-form sales letters in similar markets ( such as P90x , Instaflex, Lifecell, etc..


The biggest complication is there isnt a major affiliate product in this space to model from, the closest products are Chantix, Nicorette, and ecig brands such as Vaporzone, and South Beach Smoke, although ecigs tend to target a younger audience. We've found our audience to be 50+, tending to be female, pack-a-day smoker, white, poor, rural, and their doctor told them they were going to die if they dont stop smoking.

I will do a daily spend/sales update for this, as well as the changes/tests I'm doing. If anyone has any suggestions on this, I'm more than open!

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I'll use this area to post my daily stats as I progress the campaign

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Nice looking forward to it!

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That will be an interesting campaign, keep us updated!

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This looks very interesting.

But I don't understand the cloaking part, and why you would even want to cloak?

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1-we're using advertorials that feature Dr.Oz and TV logos. 2-google doesnt like authoplay videos, 'medical' products, celebrity endorsements, etc., so its just safer.

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I am by no means an expert in advertising, but I do have an opinion as a human. I couldn't see your AD creatives so this is going off your landers angle. The way i see it is that smokers love smoking, and you are right most of them if not all, know that it is bad for them. Some choose to be deaf to the fact. Now i ask myself, if they know it's bad then why do they keep smoking? Is it just because they haven't been introduced to a good method to help them stop? To me that answer is yes and no. For those who do want to stop then yes they keep smoking because they can't find that cure yet to make them stop. For the others who i think makes up the majority (even those that do want to stop) likes smoking they can't help it, and they don't want to help it. Which is where your other angles should come from. Looking at TV adversal for stop smoking and you will clearly see that angle being used. The angle is SHOCK or FEAR. Shock or scare them into WANTING to stop. Touch on something that is important to THEM or HUMAN being (something about the 8 Life something something in the forum/ I forgot TEEHEE).

So far your angle is to just state the fact that their is a new, better product to help smokers quit. Well maybe touching on that life force 8 (Ah that's what it was) could be beneficial. Do they have something to lose from smoking? You said it yourself (We've found our audience to be 50+, tending to be female, pack-a-day smoker, white, poor, rural, and their doctor told them they were going to die if they dont stop smoking.) Use that in your angles.

If i were addicted to anything reading up on how to stop isn't going to make me take action. Now telling me if i don't stop i will lose something that matters to me. Now i will pay attention. "What if i don't stop smoking my dick will get limp?" NOOOOOO.

Just my 2c as a human not an AM, I'm not their yet.

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##UPDATE DAY 1##
Spend: $250.37
Revenue: $60
Clicks: 387
Clicks Minus Bleed Rate: 127
Clickthroughs: 32
Step1 Submits: 2
Sales: 2


...screw that bleed rate.

Whats working: Im fairly confident my targeting is super tight, and the CTR on my advertorial isnt horrible, although it can be improved.
What I need to improve: It looks like i need somehow cut down on the bleed rate (which was crazy yesterday at 66%), and also work to improve my step1-to-step2 conversion rate which is at 7%. My advertorial could also use some better split-tests going on.

What I am going to work on today:
::Bleed Rate::
- Contact my cloaking software dude and ask him whats up with the bleed rate.
- ask some friends if they have alternatives available.
- deep-dive into what needs to be done to make my advertorial compliant
- setup accounts with Taboola, Content.ad, and/or Outbrain to try some small traffic tests on whomever will approve me. The upside is that their compliance may be more relaxed (Outbrain is a SoB to get aff offers approved on though I've heard..) and the CPCs will most likely be lower. The downside is that I probably wont be able to achieve the level of targeting (stop smoking specific sites) at scale the way I am on Google's display network.

::Step1-to-Step2 CVR::
- I think I'll need to get fancy in photoshop
- I also still need to send my developers instructions for creating an easier step1 similar to http://screencast.com/t/sTKr2GuXa3

::Other Small Tweaks Im Making::
- optimizing out high cost, low clickthrough (advertorial clickthrough) ads, site placements, geographies in adwords
- pausing low performing versions of the advertorial ( this http://news.kerrygaynormethod.com/7/indexv1p3.php and http://news.kerrygaynormethod.com/7/indexv1p4.php )
- using Elance/Odesk and reaching out to friends on Facebook to find other exceptional long-form sales page designers


One of the biggest holdup/frustration points is that I am not sure when my main designer will be free to continue working on the step1 and step2 pages. His work is always exceptional, reads very easily, and converts extremely well, although he's busy a lot lately.

We tried this angle early on, and found that every smoker already KNOWS smoking is bad for them, people already tell them they should quit including their doctor, and they dont need it put in their face. They want something that just works, and wont cause them to have cravings afterwards. Another angle we tried was pure a pure celebrity recommendation of the product, we have Martin Sheen, Aaron Eckhart, and Jerry Ferrera on camera, but the problem we found with that is that nobody cares about celebrities for this product, they care about doctors opinions much more.

Its all these little nuances that make marketing a product in a new area so confusing. I would say though that from studying a lot of sales letters, the general formula is 'Recommended by [authority figures/doctors/pro athletes/celebrities/etc], Backed by Science [charts/ingrediants/etc of how the product works], Used by Real People [ie testimonials/before-afters/etc].

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I'd really advise you not to use celebrity photos or logos unless these people have truly endorsed the product AND have given you permission to use their images on your website.

Otherwise, this is just asking for a lawsuit. Or in this case, multiple lawsuits.

A Google ban would be the least of your worries.

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You can see these people on camera here ==> https://www.kerrygaynormethod.com/. My business partner in this project was the producer for Dr.Dre, Snoop Dogg, and NWA, and is really connected within the celebrity community. We have tweets about this product from edward norton ( see https://www.facebook.com/photo.php?f...00398014537579 ), pamela anderson, and mila kunis among others. I think there's a disconnect between this Hollywood elite audience and the main person who is trying to quit smoking for good (that poor,rural, pack-a-day smoker) though, and thats the reason why this product hasnt caught on like wildfire yet.

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I see.

In that case, you should listen to http://ecorner.stanford.edu/authorMa....html?mid=1550 and use it as a case study for how to build a business around something like this.

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Nice and unique. Following!

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Thanks for this. Listened to the audio, my takeaways were:
a) Doctors and science carry a lot of social proof for products, and are a very important part of their marketing
b) angle your product to take advantage of a big market. (ie. Proactiv said it wasnt an acne product, but a skincare product that treated acne)
c) dont give up control of your product, although feel free to license it. In this case I am the Guthy-Renker of the proactiv example, since I negotiated exclusive rights to sell it on the internet, even though I dont own the brand.

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We did a Cig Damage rollback campaign in Turkey on adword and Facebook for 4 months with 140% ROI stable.

What i remeber about campaign:
1. Advertorial is most effective. We were using exact clone of http://www.insanhaber.com/
2. This was Cash on Delivery product.
3. Buyers were of age 28 to 50.
4. We split tested 12-13 landers. Doctors / dissected lung images were most effective.

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Hey Johnaff,

Because you have a older female demographic, have you thought about pushing the benefits for these women's children who are affected by second hand smoking?

Mixing the emotional hook of someones family, while also the shock factor images that captures and expresses "This is not only your lungs, but also what YOUR SMOKING is doing to you child's lungs".

Just an angle that may be worth looking in to. I know that in New Zealand where I live, there was a huge anti smoking campaign that ran for AGEEEESSS on tv, radio, print etc. that used the angle/variations of the affect smoking had on peoples children.

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F$*($)!!!! So my advertising completely flopped. Lots of clicks, lots of bleed rate, and very few leads.


Here are the results since April 10th

Cost = $666.78
Clicks = 1033
Bleed Rate = 55%
Real Clicks = 465
Advertorial Clickthrough = 19.6%
Sales Page Views = 91
Lead Submission = 6
Order page conversion rate = 50%
Orders = 3
Overall conversion rate = .3%
Cost/conversion = 222.26

Heres the result of $600+ spent on Adwords over the past few days. Bleed rate is super high (over 50%...never seen it like this), but now its back down to 10% oddly enough today.



The ads that got both the highest CTR, as well as the only ad that got sales were 'Stop Smoking in 7 Days'. Keep in mind 'converted clicks' in Adwords are measuring both advertorial clickthroughs (value=.01), leads(value=1) and sales (value=100), so the cost/conversion is misleading in my stats below.


In terms of display targeting, right now I have apps and in-game site categories excluded, although I may be able to shave some more costs if I pore through the data and see a lot of ads showing on video and/or photo-sharing/meme sites.
The two webpages that sent me sales were:
http://www.moneytalksnews.com/2014/0...p-smokers-quit
http://www.spine-health.com/wellness...-spinal-fusion


My new advertorial works better than my old one, I cut things pretty fast though. I still have a LOT of edits to make to the advertorial too that should increase clickthrough



Where there were the biggest problems
Bleed Rate: Nobody is sure what caused this and its still being looked into. Getting this down to more normal rates would shave close to half off my CPA.
Bad Coding on the Sales Page: The lead-form had a tendency to 'freeze up' due to CSS errors caused by the cheap programmers I was using. Also, the fields weren't named properly in the CSS, so when the browser would attempt to suggest autofilling the rest of the fields, it would do so incorrectly.
Bad Form Design on Sales Page: The lead-form on the sales page looks like its a part of the footer, which is really really bad.

Changes on the horizon
Completely New Page Design: I'll have a much better sales page for this product done soon, with a lot more scientific proof, and much much much clearer forms, and better copywriting. This has been a week or two long process back-and-forth with my designer.
New advertorials: It won't take too long to create some new advertorials, and I will hopefully have time to put some new ones up tomorrow. I will use feedback from the new ads I am putting up to decide some of the angles there.

What I am doing in this go-around
Form Coding Corrected: Albeit a minor change, I am hoping this has some effect on the overall results.
New Ads: Instead of using text-links, I am using 300x250 banners so that I can insert more sales copy into the process, as well as get data-feedback earlier in the marketing cycle, since it seems I still have a ways to go before I get everything figured out on this offer. New ads below.




























If anyone has any ideas for other angles to try in my ads/advertorials, I am open to suggestions. Also, if any other experienced affiliates want to get-together and form a small mastermind group, PM me.

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I'd split test those with some watch video ones, whether they get past Google approval is another thing, but you have a video on the sales page.. I'd test it out..

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Well if I was a smoker and I saw those ads I would think "BULLSHIT" You can't quit. So having your angle based upon quitting smoking is not gonna work too well...

I'd try another angle like "DUMB MISTAKES SMOKERS MAKE TRYING TO QUIT - HOW A DESPERATE DOCTOR DISCOVERED A WEIRD TRICK TO QUIT FOR GOOD" and work your LP around that - listing common methods people try to quit and why they don't work and then how a dr discovered the "magic pill (quick, easy)" method to quit

The first part (DUMB MISTAKES SMOKERS MAKE TRYING TO QUIT) appeals to me more as a smoker because I tried quiting smoking before so I wonder what the "dumb mistakes" are maybe I did some of them.

The second part (HOW A DESPERATE DOCTOR DISCOVERED A WEIRD TRICK TO QUIT FOR GOOD) gives me hope because it's a weird trick so I probably haven't heard of it before and since a doctor discovered it, it must be true cause he wears a white jacket to work

I expect a small car when you make bulk $$$$

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The sales page doesnt have a video, and I am linking to an advertorial without a video. Heres the funnel below.

Advertorial == http://news.kerrygaynormethod.com/8/
Sales page == http://livefree.kerrygaynormethod.com/sp/8/
Order page == http://livefree.kerrygaynormethod.com/op/3/
Thankyou page == http://livefree.kerrygaynormethod.com/ty/1/

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Sorry my bad. I was looking at homepage.. https://www.kerrygaynormethod.com/

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As an ex smoker I can give you another angle you could use in your ad copy.
Some smokers have a fear of gaining weight after they quit. This is because of the habit of constantly moving your hand to your mouth. They are afraid that they will change cigarettes with food. It may sound silly to non smokers but this is true.

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edit - double post

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If you are set on the demographic you want to target, then--as blindingly obvious as it may sound--you need to find out why people are not converting once they land on your page.

You should approach this scientifically.

1) Formulate 3-4 hypotheses on why you believe this may be the case and then
2) Design an experiment for each of the hypotheses so that you can either validate or reject the hypothesis empirically.

Before you spend money on an experiment whose design may be flawed, I suggest that in your next post you write out your 4 hypotheses, and then explicitly formulate your theory of the case (why it may be reasonable to believe that this hypothesis may be true) for each, and then your proposed design for an experiment to either validate or reject each hypothesis.

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Here's the latest edited version of my main sales page below. Its not in the highest-res sorry.
[IMG]http://media.johncrestani.com/KerryG...dited-4-16.png[/IMG]

There are still some minor edits we have to make with the pricing, I am testing my internal traffic (media buys on adwords/FB) on the $5.95 trial price-point.

A few questions if anyone has the time to answer:
1) the product costs $20 to produce, our audience is really poor, and we dont have very solid support staff right now. Should I go with a $5.95 trial (then $120 after 2 weeks) price point for testing just to see if we can collect credit cards and rebill these people, or should I come in with a higher price point to ensure quality buyers?
2) Should I have more testimonials in addition to the facebook testimonials?
3) Should I have a before/after of a cigarette smokers brain before hypnotherapy, and after hypnotherapy, like the one below, included in the sales letter?

4) We make $124 on the product sale if we rebill successfully. The kit itself costs $20/each, and then we have some minor royalties to pay out. Considering that, and that we dont know our chargeback rate yet, what do you think is a good price-point to offer this to affiliates at?
5) Are there any major copy changes that anyone would suggest for this sales page?
6) Any ideas on what you think the best leadin angles for an advertorial to this page would be?

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Very good point, this came up a lot when I was calling the cart abandons from our site. The biggest problem I kept hearing though was that people 'wanted something that worked and didnt cause cravings' or something along those lines, although the weight gain thing was probly the second biggest concern when talking to females. Our demo is a little older (55+), and Im sure the weight gain issue take the forefront as we move down the age-range. I'll do another round of calling and get some more insight on this issue and let you know. This will make a good leadin for a banner ad or advertorial.


This is really good advice. I'm going to take this to my next round of ad and advertorial testing.


This is another good leadin for an ad or an advertorial. My only concern here is that people who arent already aware and convinced of the dangers of second-hard smoke may not be far enough along in the buying cycle for me to focus on initially, and I should be focusing on people who already know smoking is bad for them, and attempting to quit.


Why specifically would you call 'bullshit', and what on?

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Just a couple of quick ideas -

1) (not sure if you changed it yet), your advertorial looks too much like a blog post. I think you should add some header links that a news site might have as well as a vertical scrolling story thing on the side. Not sure exactly what it's called, but something similar to what the daily mail has on the right hand side. Also, lots of other flogs have things like weather widgets and finance widgets to build the news angle. I would look up some flog news landers and try to find some elements to test. It just seems way too plain right now.


By the way, I actually was on a stop smoking site and saw your ad and followed through to the page(maybe you're retargetting? Can you do that with cloaking?), which seems to be a different lander than the one on search. Anyway, the page through the content network took a very long time to load. - Maybe the video is hogging a lot of data and could be compressed to a more efficient size. Or maybe you need faster servers. Anyway, as I'm sure you know, load times can greatly inspire abandons.

2) It appears that most of your proof is in video form at the moment. I would seriously consider turning the proof into text and images on the page(in addition to the video, since a lot of people will pause or not watch the video). If you want to skyrocket the believability of each testimonial, use their full name if possible, and use a telephone number. Now, with the phone number, you simply go and get a monthly line and have them record a message mentioning the product that changed their life and how to contact them through an e-mail of theirs to talk about it. Sounds like a lot of work, but you would be surprised at how this can increase conversions. The truth is, hardly anyone will contact these people, but it's the idea that they can call them and their phone number is right there. And when things like this seem like a pain in the ass, remember you are building in competitive advantage and increasing your economic advantage being able to pay more per click due to higher conversions.

3) email collection process. Basically, I would recommend splitting up the email and the order process. This way, if they pull out at the last second you still have their email and name and can market to them. See the force factor pages for how to do this. But, it could be as wimple as a completion green line at the top of a widget, where they click next, ask if they have tried to quit before, male or female, etc.....all of this buys them into the process and you can market to them better for it. I have a feeling it could work pretty well if only to garner their emails and send them offers that way.

4) Salescopy - Right now, I don't see any bullets, which is a good sign - meaning you should be able to get a decent bump by including them. IF you're not familiar with bullets copy, read below.
http://www.thegaryhalbertletter.com/..._the_twist.htm

You should be able to generate a lot of curiosity bullets by going through the course, but to really sweeten the deal, this strategy would help a lot. Basically, you create a premium(short report bonus essentially) that "carries" the sales of the main product through it's copy. In other words, you can get a lot of people purchasing the main product due to seeing some interesting bullets in regards to the premium. You will need to scour the web and look at amazon books, discussion forums. But, what you're basically doing is looking for every tip that helps and compile it into a report, then turn them into curiosity bullets to add to the salespage.

Example: Why most people fail at this critical hump stage in the process...and how to make sure it never happens again with the two-step technique. (Hint - it has nothing to do with lollipops)
.
.
The idea is that one of your bullets will hit home and impel them to purchase. So, start making them curious.

5) Risk Reversal - The key here is making them feel like they can screw you over. Right now, it's 60 days, but I would say bring it up to a full year. Really highlight this guarantee portion, right now it's kind of a small element. A long with the full year, make sure to mention that they can get a refund for any reason whatsoever. They can even download all the files, use the system and see success, and still ask for a refund, and we will give it to you. Basically, you have to make them feel like a moron for not doing this. And, the truth is that you have a lot of skepticism to overcome and they're biggest fear is getting screwed in the refund process. Make it clear they can download it all and damage the product and still receive a full refund for a whole damn year. For bonus points, take a picture of a waterlogged, trashed product sent back to you and say that you stand behind your guarantee even in this situation.

In their mind, everything is saying scam...so make it a no brainer, and if you include believability elements, they will really take you up on the offer. They have to feel like they can physically come and 'get ya'. But, don't be afraid, cause I'm sure your product actually has some benefit and most people won't do jack, especially since you will be honoring all refund requests. Nothing can get you in hot water faster by not honoring refund requests. So, yes, you will have higher refund rates, but the sales increase should make it inconsequential. Test, test, test...

6) Believability Elements - Basically, include a phone number they can call for support, include the street address, and include a picture of the therapist in his office with a bunch of these course packages stacked up next to him. Also, tell them they can come and stop by and say hi from 9-5 m-f or whatever. Probably noone will do it, but it can increase conversions.

7) Ordering Options - Phone number - Call to order. It would be wise to test a phone order only option, and then a phone/web option as well. From everything I've read, phone options convert extremely well and helps limit a lot of dropoffs at the order page. Try it if you can.

Demospecific Landers - may require more testimonials but very powerful - ask are you a man or woman and then they click and the copy and testimonials are specific to them.

8) Funnel strategy - right now it's straight click to sales page - could try video salesletter, could try a leadgen strategy - make sure it has strong salescopy and lots of curiosity bullets (you've got to sell the leadgen just as hard as when going for the sale) - try launch strategy giving away content then leads to auto teleseminar by the doctor and a skeptical person. Basically the skeptical person(testimonial guy who plays the skeptical card as the listener lives vicariously through him - basically how he thought hypnosis was a scam, knew he could get a refund,had tried before didn't work, etc. But don't make it sound totally canned, haha )

9) Offer strategy -
upsells - maintenance type offer - Now, that you know how to quit for good, this product will help you keep it off forever. The important thing is that they don't feel like they got ripped by it not being included. So, it's best if it's relevant...like maybe interviews of past customers for each day and what isnpired them to keep on going through the program. An inspiration upsell basically.

Highend - in office revshare thing - Basically, since this offer places him as THE guru in this area, it make sense that he probably charges a lot more to do this in his office. Maybe he doesn't practice anymore, but there are other endorsed "x method" practices that do this with them. Basically, anything to touch the hem of the guru can generate a lot of extra revenue on the backend.

use teleseminar with the actual guy who made it as one of the salesstrategies for upsells or whatever sell you are on. Just remember you only have to record it once, and then find a decent webinar autoplay software where they sign up like it's real. This strategy could fit perfectly behind a leadgen strategy. Basically 1) gather leads, 2 email sending them helpful info, building up the teleseminar, 3) drive them to the teleseminar where you sell the product. Of course, it's all automated.

10) Buying private placements / List JV's. - Build a tiered launch strategy and involve jv's - give them the email sequence etc. . Contact other clickbank vendors and people with stop smoking infoproducts.

11) Ads - Make it believable - 7 days sounds too easy - 13 days sounds possible - Also, change up the angles depending on the demo - Since it's mostly women you could try the "local single mom finally quits smoking for good with a strange new method - but then you've got to make the lander make sense in transition - in other words it could feature her in the lander.

Other ideas: Exit pops - hey, if they're leaving why not get an email and name - just bribe them with a decent report and sell the report hard with bullets and benefits. Then, once you have they're email, warm them up, send them to the offer in as many different ways as possible. Teleseminar, video salesletter, original salespage,discounts, specials for (your_state) Only. <<<Capture their ip info and pass it on to your autoresponder service. Learned that from someone else on here, but I'm sure it would work great in this scenario as well.


Anyway, this was a lot of info, but I think you'll get the biggest bang out of risk reversal, adding some bullets, and collecting some more customer data so you can market to them over and over again. Remember, the backend is what allows you to dominate - LTVPC >CPC

Just thought of this, maybe think of a way to advertise non cloaked with a more google friendly product. Although, it does say in adwords that stop smoking products like patches are allowed. Then, you could simply add this product to the backend.

Good luck

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Fantastic first post Komodo!

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As someone who has previously quit, I think the biggest thing for me would be quit for good. I've quit multiple times and always end up smoking again (months and months later).

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Komodo brought up the point about retargeting. Reach out to Upsellit. They have a chat robot that has absolutely crushed it for the company I work for. Also, don't be afraid to low ball them when negotiating a CPA. We jokingly threw out $5 and they took it.

Google is cracking down hard on negative option continuity offers except from the big boys (Netflix). Even if you aren't cloaking, don't expect a ton of love from them.

Try some classic headline templates well, "finally...", "new...", "at last...", "one weird trick..."

Test some really random shit. Try weird looking things, especially with the 'weird trick' messaging.

Hit up your partials too. Capture all that data entered on P1 and, if a user doesn't convert, dump them into a Mailchimp or aweber list and go after them with an exclusive offer. Tell them you're holding their box for them. Ask them what happened. Remind them of the benefits. They'll be worth less than a user that checks out through your funnel, but you've already paid to acquire them at that point, so any residual money you can is just cash in your pocket.

To help progression in your funnel, tell people what step they're on and how close they are to completion. Get better error messaging when people enter form information. A javascript error box just fucking blows. Look at how Nugenix does it for a solid example. Make sure you get trust badges and get them in the header of your P1.

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**I was looking at https://livefree.kerrygaynormethod.com/sp/10/


I'm curious about the psychology of having the "X+" on the red border around the "Start Today!" CTA. Does the "+" represent a medical product? It's also repeated on the "Fight cigarettes using this 100% natural and safe remedy" blurb.

Later throughout the page the product is referred to as a program and not a remedy btw.

Also I'm not sure how the background at the top could be improved to be more relevant. At the moment there's this man looking into your soul. He's not laughing or anything indicating that this product will make me happier (subconsciously at least). At the same time selling a product that helps you quit smoking is difficult when it comes to photos. Do you put up an ex-smoker playing with his children? An ex-smoker jogging? Who wants to jog? Will quitting cigarettes make me jog would then be my question if I saw such a photo.

That's just my two cents on this lander. I'm happy to see this thread today because I'm also looking at creating a test product. Thanks for posting

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Is the fact that John never replied an indication that the improvements worked? My thinking is that if they didn't work he, he would've had follow up replies, if it did work, the last thing he would want is someone to rip his product off.

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