i'm working on my first campaign and already running to a tons of problems, great, more problems the better!!
anyhow, i wanna share abit of my planning and seek abit of help.
i'm currently in the process of testing banners and at the same time gathering data for a mobile app install offer for a reliable brand that provides sports news/info/videos.
will building a landing page in this case help improve my ROI? or is it not worth my while?
Sending some traffic to a landing page is always a sensible test.