Here Is My Plan...Am I On The Right Track? (8)
I think its a good plan but I am new here so would love to hear any feedback or suggestions.
Wasn't sure where to post this since its not quite a follow along yet. Its more of a post asking for advice, tips, suggestions etc. I want to be able to get traffic from google adwords and maybe facebook so I know I have to 'play' nice. I figure that most traffic comes from these two players so why not get traffic directly from the source instead of a middleman that will be taking a cut of the margins and possibly sending lower quality traffic.
Here is what I am looking to do over the next couple months.
Setup and build an authority site in the mom/women/parenting niche. For example the site will be called reviewsformoms.com, it already taken, just checked . Going to setup on wordpress using Studiopress since they make clean and well built templates and come mobile optimized.
The mom/women/parenting niche is pretty broad so going to add categories such as:
Parenting
Baby
pregnancy
Health/Fitness
Lifestyle
etc
For each category/subcategory going to write editorial type articles of around 700 words. Looking to start with about 50 articles and add 1 per week on average. In these articles will be links to more articles within the site that are review style articles. These review style articles will contain affiliate links for the product in review. The links will be cloaked. Meaning instead of the url being www.clickbank.com/hoptest/xcvasevasd it will be pretty like reviewsformoms.com/productreview.
During this time will also setup a google analytics account and adwords with retargeting codes.
Next I have a 2 step process for traffic:
Step 1 - is to post links back to the main site using forums, blogs, yahoo answers, facebook, youtube, etc. Basically using some SEO techniques. I hope this brings in some organic traffic and helps the site get on googles good side.
Step 2 - is to pick 1 or 2 offers related to my niche, which could go a lot of ways b/c the niche is so broad. Build out a landing page with supporting pages, basically a mini site within the authority site. It will be on same domain but wont have the wp blog structure. It will be more of a landing page with only links to supporting pages of the mini site, affilate disclosures, tos, privacy etc and only 1 link back to the main blog site. I would think this would be ok with google and in addition only have 1 affiliate link going out on the mini site, so as not to appear like an offer wall.
Ultimate goal would be able to market different products using desktop and mobile traffic from adwords and facebook. Of course would think marketing only 1 or 2 products using paid traffic from google would be wise.
I would love and really appreciate any feedback or suggestions. I am worried that it might take more to please google...I am sure this would have worked a couple years ago. I assume that as long as you have a pretty decent size blog with all original content, SEO and social it might work.
Oh and longer term goal would be to develop own products around niche and use the same adwords traffic...
Hopefully I am on the right path!
Thanks in advance for any help!
1. This is a sound plan, but you should know that "mommy blog"/"mommy reviews" is a VERY competitive category. If this was 15 years ago, you could have easily owned the category, but now, you will be competing with literally millions of mom bloggers in every developed country. As such, you should think hard about what your point of differentiation will be.
2. From a business perspective, it will be very cumbersome to manage all the affiliate links, so I would suggest you use something like Skimlinks for this.
3. Finally, if you do get some traction, you should make sure you market to this audience responsibly. This is not only because it is the right thing to do, but also this is an audience who will quickly desert any media channel or website if it starts feeling that you are pushing products and services that are not in the best interest of mothers and their children.
Hey Netpoint,
Commendable goal/plan, and no doubt one that could work
very well.
Definitely make sure you have a solid traffic plan in place
outside of SEO though. Being an SEO Affiliate these days
is many times harder than it used to be even three or
four years ago.
Seems like you're going to put a lot of effort into this site,
I'd hate to see it all knocked flat because of a Google update
or whatever.
Best of luck with it dude, keep us updated with how it goes.
-David
PS- This is a great market to build a list in. You could generate
some real rapport with your audience via a newsletter or
something like that.
Thanks cmdeal and the_writer! cmdeal, You make some great points and ones I hadnt really thought of. I think in terms of generating $$$ seo is out. I really was thinking that I would do some SEO to look more 'whitehat'. The money will be in using FB and adwords to drive paid traffic to the site. I was just thinking of the site more of an authority site vs spammy thin sites...you know the ones that google hates.
Do you think it would be ok to add some affiliate links on the main site...even if driving adwords traffic to a landing page that is part of a 'mini site' within the main site? I want to make sure i am doing most everything that I can so to build a long term relationship with google adwords and not get banned...same goes with FB.
Thanks guys! Well i dont think i want to compete using organic traffic with all those mommy bloggers etc. What i was thinking was more build a general mom/women review site that meets adwords standards so that i can use the site as a platform to push paid traffic to mom/women relevant offers within the site. Does this make more sense?
The seo part was just a tiny portion.
I have seen some sites like..i think it was called consumer-reviews.org or somethign but they built a wordpress blog with like 100 articles and then they would run a GDN campaign to a page on the same root domain but it wasnt setup as a blog but more of a mini site. It had a link to the blog that was purposely hidden way below the fold (i assume for adword quality reasons) and looked more like a html mini site.
I see a lot of sits running adwords or gdn traffic but they own the product they are pushing. I am trying to setup a site that meets adwords standards where i can push affiliate products.
My question is would something like this still work? Any tips on how to setup etc?
Thanks!
I would suggest you get Kelly Felix's 'Bring the Fresh' course on clickbank, his course (originally called 'the rich jerk') was one of the original courses that showed a lot of affiliates how to setup review sites and whatnot. Theres a lot of money to be made by doing review sites, they convert really easily to sale because of the strong social proofing implied by a positive in-depth review.
Remember, ideas are a dime a dozen, the most important thing is ACTION, ACTION, ACTION. Do some shit, rinse, repeat.
Originally Posted by cmdeal
I would only push paid traffic to maybe a couple of these at one time in fear of any adwords hammer. Just trying to utilize the largest traffic sources, google and maybe FB, and build out a site that meets their standards where i can market different niches under one umbrella.
Maybe i am over complicating it lol
Got the site up built on wp and have added about 40 articles 
I was just hoping someone could comment on the 'strictness' of google adwords. Its been awhile since I used adwords and wanted to know if there were any tips or things I should do on the site to help it pass their tests. I have added the privacy, disclosures, tos etc but didnt know if anything new developed etc
Thanks!
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