I'm using POFPro and I'm in the stage to determine which LP to cut. I have 3 LP that I'm testing so far and their performing alright.
If you click on the "Landing Page" tab you should be able to hit the "+" to expand your landing page group and it will show you numbers for each page.
If you have 3 pages I'd hope to see 75-100 clicks on EACH before making much in the way of decisions.
My current lander is running around 52% CTR and 14% CVR rate but I haven't been at this long enough to know how good those numbers are. I know they aren't bad and they are much better than other campaigns I've run but I don't know how much I could hope to improve on that.
Maybe some of the more experienced POF guys can chime in on what numbers to really shoot for.
These questions are entirely dependent on the campaign itself... i.e. the offer payout, traffic costs, conversion rates, offer EPC, etc.
1. The one with a higher average EPC is performing better, period. However, this doesn't take into account the fact that one lander may do better than the other at different times of the day. Some banners/angles will work better with different landers. Not to be confusing but it pays to be aware of such things (hence why tracking is so vital).
2. Depends on conversion rate and associated revenue vs costs. If the lander converts at 2% on a high ticket offer you may need a fair few more clicks than a lander that converts at 30% on a $1.00 payout.
3. Depends.
4. For PoF I think people strive for 30%+ so use that as a benchmark.
Those answers probably don't help much. My advice, not just for PoF but for everything, look at EPC of your landers vs effective CPC of your ads. Conversion rates and click-through rates are intermediate metrics that don't equate to profit.