Match Media to be offering self serve ads this year. (11)
Was just looking around to see about advertising on okcupid and their advertising page shows they will be offering self serve ads this year. They have 8 dating sites listed and would assume the ads would be on okcupid and whatever else they may want to add some revenue too.
Looking to get your brand in front of our millions of users, but on a limited budget?
We'll be launching a new self serve ad platform in 2014. Check back then to try it out!
Did a quick search and don't see this mentioned anywhere. Anyone here heard anything on this?
Bloody hell, nice. That could be slightly profitable...
It's probably Ben's idea. He wanted more competition.
Oh man, smart idea. Based off POF 
??
*bump*
Looks to be active now. $250 minimum buy and they are using shinyads.
https://shinyads.com/advertise3/products/28287
Have to say I do not believe their demographic claims in the least as they claim more women than men on the sites I checked.
Match.com looks to be off limits for any dating related products/services.
@hotwheels - Nice!
Time to check that one out...
EDIT - ouch, $2 CPM minimum, or $1.60 with volume. Might be worth it still... No gender targeting on the 120x600s though, which is a bit of a bummer.
$1.60 CPM is not bad if the placement is good.
Higher prices than POF, but you might as well add on an extra dollar to POF bids for sheer saturation alone.
It'd be nice to see an example of where and when these banners are showing. Session depth and location on the page would reveal a lot more.
cant run dating? cant target gender? wtf?
I saw dating on OKC. Haven't checked any of the other sites firsthand.
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