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LPOptimizer: landing page optimization and multivariate testing for serious marketers (50)

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Hey guys,

I haven't been here for a while, but I come back strong with something awesome.

Some of you know me as the founder of CrazyCTR, this tool saved months in total for all the STMers that used it and it's still running today...new guys just check the thread for proof

Anyway, I've been working lately on a new tool that will save you time as hell(not joking) and it's related to landing page testing. I used "serious marketers" in the title because they are the ones that know the importance of testing. The ones that test the most are the most successful and those are the ones that will find this tool amazing.

My new product is called LPOptimizer and it's a tool that helps you to test tons of landing page versions extremely fast....for ex in 3 minutes you'll have up and running 30 new versions of your landing page, with different headlines, images, text etc. It also integrates with CPVLab and Prosper without hassle and won't mess the reporting in any way, it's like as you used to...just more landing pages.


Video demo:




Usage example
You type the landing page url, visually select the elements you want to variate(like headlines,image,cta,borders, colors, backgrounds), you set as many variations you want for them, do a one time set up of tracking by pasting the Campaign URL from CPVLab/landing page code from Prosper click Next 3 times and your campaign is READY...

How much time would it take for you to set up 30 variations of a page including tracking and rotator? 1 Hour? 30 minutes? With LPOptimizer it takes 3 minutes or less...beat that.

More about it
LPOptimizer is a visual landing page optimization tool, somewhere between Optimizely/Visual Website Optimizer(for the ones that know them) and LPGenius. It has the feature to create variations of the landing page visually without touching the code with the help of WYSIWYG editor and the integration with CPVLab and Prosper like LPG has(but much better reporting, no 3rd party extensions).

Top Features

• it's based on multi-variate testing this means it combines variations from multiple elements to generate a new landing page version. However, you can disable the versions that you don't like/need.
• it has an landing page preview function that makes it easy to see what elements are you testing and how the versions look like before uploading them in different view formats(like Lead Impact, TrafficVance, etc pop-up size or iPhone, iPad screen size,etc)
• landing page protection that uses HTML encryption combined with a system that rotates the Call To Action URL of the thief with yours
• integration with AffKit.com - 3 customizable scripts(for now) that can be added easily in few clicks and tested: countdown timer, geo-location and date/time.
• integration with CPVLab/Prosper(includes built-in rotator) and soon Voluum. Currently I'm working on the documentation, you can check out here more about the integration with CPVLab
• custom weighted redirection

I can say much more about it, but I think it's enough for now. If you know the importance of testing you'll find this tool pretty awesome since it will save you a huge amount of time.

LPOptimizer is on pre-launch phase, which means is still on beta but we are close to launch...still need a bit of work. However, the free beta registrations are closed until the launch since we want to focus on current users and polish the last things. I admit that you may find errors on the interface, it's still a new product but it works pretty well.

You can demo the interface on the home page, just enter your lp url: http://www.lpoptimizer.com
(note: if the page doesn't look like the original it's because javascript on the page is temporarily disabled while you create variations)

Even if I stopped the free registration, for STM members I thought of making something more special. I'm willing to give to 5 members the opportunity to get a life-time license of LPOptimizer for $250 (the end price being monthly of about $30-$70/month or $300-$500/year... comparing with Optimizely at same traffic plan it costs our Yearly price only for a month). Why $100? Even it's only $100, it should filter out the newbs that lurk around(sorry guys). It's not my first product in affiliate marketing space and I know what kind of users I want. I'll assist you on skype on the set up(if needed) and I'll make sure everything will work 100%.

If you are interested to be one of the 5, PM me or here's my skype: virgil.ci (and please, don't come with "just 2 days of free trial"... i won't make exceptions, for this type of guys i use money filtering in the first place) or directly:http://www.lpoptimizer.com/users/sign_up



Let me know what do you think guys

Cheers

[Update - 28.04.2014] Added Imobitrax and STM Mobile tracker integration
Update - 03.06.2014 Added Voluum integration

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Very nice! Two questions:

1) What multivariate approach does it use? Are you using full-factorial, independent or fractional factorial, and if fractional factorial what method (Taguichi, pairwise, etc)?
2) What's the processing time on the landing page from this additional tool?

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1) It's full factorial...combines every variation of each tested element and generates new landing page versions.
2) The approach is pretty simple, i'm not using PHP/Javascript to generate new versions on runtime, the versions are generated when you set up the lander on LPOptimizer and each version is a separate HTML file. I wanted to use this approach because it gives you a lot more flexibility...you can really edit each version manually if you want. After the new versions are generated, LPOptimizer deals with synchronization of the files on the tracking platform and the uploads.

So to answer your question, it's as fast as the CPVLab rotator or as a simple php rotator for Prosper(no count file used) with weights. It doesn't make any calculations at runtime.

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I forgot to tell that when previewing the landing page and setting up the variations, the Javascript is disabled so you can work on it without outside interference. After the page variations are set up, the javascript will be re-enabled. For PPV pages where Javascript doesn't alter the interface too much you won't see a difference, but for some landers with heavy javascript it may look different in the preview mode...anyway, no need to worry about it.

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2/5 remaining.

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Sold out, but I accept one more person.
http://www.lpoptimizer.com

For the guys asking me to tell the advantages over Landing Page Genius:
- 10x better user experience since it has an interface(LPG has no visual interface) to select elements to test directly from the rendered page using the mouse
- you have a clear view of what to change and a clear preview of the results without having to touch the source code
- WYSIWYG editor...makes it easy/fast to create variations, setting text color/sizes, etc..
- because each version is generated separately you can easily disable unwanted combinations
- each time you want to test more variations you don't have to touch the source code/upload again to server. Also, using the weighted rotator feature you can set the winner version to run at a fixed 70%(an ex) distribution and the rest(or future ones) at even distribution(the changes are updated to CPVLab/Prosper campaign)
- landing page protection system with HTML encryption and link rotation already integrated
- 3 useful, tested scripts can be easily added in a few clicks


Another note:
I'm preparing a deal for affiliate networks. If you are an affiliate network owner PM me.

The benefits are huge...if 5 of your top guys increase their profits by 10% because this tool makes them test more(and the advantages which comes with this), it will pay for entire deal...the extra money are your profits.

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Sold out for now. I may open another bunch on the future, but currently I want to focus on the current users.

PS: If you still want it, please PM me, I will notify each of you when new spots are available.

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Crysper, looks good, will this work with POFpro?

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How will this work with imobitrax? Is it possible?

Also what if we have more than one offer, imobitrax uses a custom php echo. I think cpvlab is similiar to it..

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@kortezubi: not at this time, but I want to integrate with all major platforms.

@vidivo: i haven't used imobitrax, but for me it seems exactly like CPVLab + a few features. I haven't see the DB strucuture of imobitrax but I assume is the same(i think they made a deal with the CPVLab developer or something). If it's the same it may take me a day to integrate it. I will buy a license these days to check it out.

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Yeah, imobitrax uses PHP instead of Javascript to set up the tracking on landers, anyway, this is not an issue, I'm going to work these days on imobitrax integration since I had planned it for quite a while. I will also look on STM tracker, since it's based on Prosper should be easier to integrate.

These integrations will open LPOptimizer for mobile landing page testing which is huge.

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Really interesting tool!

It's surely going to save everyone alot of time and headache.

I'm going to buy it.

I found one flaw though, I work with international landing pages alot, and the character encoding isn't working properly when I try to optimize one of these on the demo.

For example: Åland Öland becomes -> Land Land

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Please see PM I sent you

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I replied. Please add me on skype to figure things out.

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[Update - 28.04.2014]

Hey guys,

I've made some pretty significant updates to LPOptimizer and some bug fixes on the last 2 weeks:

[Changes]

- the most important: Added integration for Imobitrax and STM Mobile tracker, this opens LPOptimizer for mobile landing page testing and I don't know any tool that has integration with these 2 platforms. Currently LPO integrates with Prosper, CPVLab, Imobitrax and STM Mobile tracker.

- no more static HTML only. Added the possibility to create variations from landers without processing the server-side code(PHP). This means that if you have PHP code on your lander(like PHP tags or geo scripts), you can use the Advanced option, upload the source and LPO will try to render the file without processing the PHP code, so you can easily make variations from the other HTML elements visible on the page. Before uploading, the PHP code will be enabled so when the visitor loads the page it will run normally as it should.

- added a check box to show hidden css elements on the page and be able to make variations from them. This is useful for many mobile landers and multiple poll/question style landers, where the HTML items are shown by javascript, only after you get through the steps. So now you can make variations from the questions as well including the CTA from the last step.

- added support for multiple offers on a lander
- fixed some formatting issue after refreshing the editor
- fixed the unicode characters issue, now it supports any lander with UTF-8 characters


[Documentation]
I'm currently working on documenting the application. I must admit, English is not my native language so I apologize for any mistakes you may find on my posts/articles, but as soon as I launch I'll review them and a copywriter will correct the mistakes.

The latest article is a short guide on how I recommend to use LPOptimizer to optimize your campaign + some estimates on the duration of tests for 12 variations based on traffic and improvement expectations.

[Upcoming]

The most awaited feature I think is the integration with Voluum. Everyone asks about it and once I complete it I'll be very pleased. The integration is pretty tricky since Voluum doesn't have it's API documented and some features are missing, but I'll get in touch with their developers and I hope I can put something up in a few weeks.

I also want to work to make the interface much easier to use. I'll show the sketch of the new UI to some of the beta users for advice/suggestion. Getting the new UI will take about a month, but I think it will worth it. However, for now Voluum will be my main concern(if their developersensures me that the integration is possible at this stage).

For other features...I'm in touch with most of my beta users, there are some planned small changes and for sure I'll get some other requests shortly.

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After talking with lots of guys and following how the users interact with the product, I think I have a pricing structure in mind, that's reasonable for both parts. LPOptimizer will have 3 plans, priced at 30/70/150$/month . The product gets useful/saves more time depending on how many landers you test/month so I won't use the pricing model per visitors like Optimizely/VWO uses, I'll use one based on the number of landers/variations you test per month. If you don't tweak too many landers there is no reason to charge more just because you get 1mil views/month. This model will make it extremely affordable for mobile and PPV affiliates who run on huge volume.

Anyway, this product is not just about saving time, the upside is that it makes you test more. Affiliates don't test more because they are quite lazy and it's boring to edit each html file, upload it to the server, rename it, set the weights, copy the url, test it, etc... so I understand. That's why a tool like this is so beneficial...you'll test 2x,3x times more.

I also open another 5 spots of life-time license for STM members for $200, the last one got filled pretty quick and on the last day I got more than it should, but it was ok since a few of them bought it for the deal and not to use it right away. However, for this batch I ask you to NOT buy the life-time license if you are not going to use LPO right away. I'm using this method to be able to improve the product and get feedback, not as a deal(it doesn't worth it for me since the monthly plan will be from $30 to $150 and the lifetime license i give to STM members now will be for only $200 at the max plan of $150/month).

So if you are interested to buy and USE LPOptimizer to optimize your landers right away, go here(PM after you pay):
http://www.lpoptimizer.com


I'll keep this active and update it as often as ncessary. I'll be transparent about the product and its development for those who don't know/trust me yet.

If you have any questions/suggestion you can also post them here.

All the best,
Virgil

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Just signed up - looks good, been meaning to get into Multivariate testing

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thanks Mike, it'll help you for sure.

So 4/5 remaining.

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Vouch for crysper and this tool. Big Ups mate

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Haha, yeah

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Can't wait for that to try LPOptimizer. Looks amazing!

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Yesterday the 1.8.3 version of Prosper was launched so today I made some modifications to support it. If you upgraded to the new Prosper PM me.

@ahmedkassem : thanks man, I hope I'll put it up soon.

Also 3/5 licenses remaining.

www.lpoptimizer.com

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A few guys asked me about the plans for this product.

Because landers are so important, I want to focus on every aspect that are related to landers, from building to optimization. My current job is to handle the integrations properly and make the interface so easy to use that it'll overwrite your habit of making variations manually(even if currently does that pretty good, changing a workflow is not that easy even if it saves you a lot of time afterwards).

I said I'll be transparent, so here's my big improvement list:
1. Voluum integration
2. Working on a new UI
3. Adding A/B testing as an option
4. Tweaking all the features
5. LAUNCH
6. Adding easily-editable templates(including the option to use a previous lander as a template)
7. Own tracking for those who want better data
8. Adding auto-optimization
9. Reach 1000 monthly paying users
10. Get into small-business market
11. Reach 2000 monthly paying users...than take over the world

Currently I'm waiting for Voluum response. If everything is ok, in 2 weeks I hope the integration will be ready.

Oh, and 2/5 remaining.

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I would definitely get this after Voluum integration.

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Just signed up and paid for the last spot. It's still available, right?

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Yeah, was the second. Now, just one more remaining.

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The batch is sold out.

I'll open another one after I finish Voluum integration in about a week.

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WOW!

Please let me know if there is another opening... I will gladly get 1 spot...

This just made my sad day go through the mooonnn.... now I am willing to test a new campaign... after all the 60 failed campaigns... i know it is not much... but I am learning a few from my failures...

hopefully my 100th campaign will be a +500% ROI

and this tool will definitely help me...

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Oooh, can't wait for Voluum integration! I'm in for the next opening! Thanks!

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[Update - 03.06.2014]

Hey guys,

The Voluum integration is ready. I think it was the most awaited featured so far. You will need just to login with your Voluum username/password and the application will get a connection token from Voluum servers, that means LPO won't store your Voluum username and password(so for paranoid ones, you're safe-you can just logout and the token will be inactivated). After that, you just have to select the campaign that you want LPO to synchronize. The main path of the campaign will be used for the original and new lander versions. The weights are also set by LPO which you can also change if you want inside LPO. The tracking link and the outbound link(for CTA) it's also taken by LPO from Voluum(so it knows your tracking domain/server) and unless you have a multi-offer page you can set LPO to automatically replace the original CTA link with the Voluum link without making any modifications to the lander.

Also, with this feature we almost completed all major integrations(Prosper, STM tracker, Imobitrax, CPVLab and Voluum) and I can assure you there is no other product that offers this on the market.


So with the latest changes and your support, I can say I'm pretty content of what we achieved. The next step is to make the interface much better/easier to use, much closer to Optimizely...in fact I started working on it, but it will take about a month I expect.


Anyway, I open another batch of 5 licenses, the same approach, life-time license, paying once, just now the price is $250. It's still very low compared to the value/final price.

For the guys who are interested, here's the purchase link for the life-time license:
http://www.lpoptimizer.com

As usual, PM after purchase and I'll give you the signup link and I'll assist you on skype with the setup if needed.

For any questions/suggestions, post here.

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Is it available? Will you advise newbie should opt for it? Also please give an idea if after launching this tool will be free, if not what is the expected monthly charge?

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Hello


This question would be for customers of LPOptimizer about LPOptimizer:

Is the support good - answering time ? Fixing bugs fast ? Gives a help if needed ?
From my experience, good product without great support is useless on longer time,
that why i care about support so much nowdays.


Question for LPOptimizer:
What are Your next 2-3 year goal with LPOptimizer?
To sell it, keep support, add new features, etc..

Thanks to everyone for answers.


Best,
Tomass

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Hey Tom,

Our goal is to expand it to broader markets, competing with Optimizely/VWO and others more directly. Of course we'll be adding new features, even though the cycle may be a bit longer since we need to make sure the new features work when dealing with customers' servers and trackers. If you are using the web platform, you'll get free upgrades and access to new features for life. For now, that's the same deal with support. Probably we'll change the model later for new customers, but for now you also get free support.

Until someone jumps in, I want to say that for any critical bug, the update is ASAP. Fortunately, the platform is quite stable right now.

Until last year, we gave skype support for clients that needed help fast, but since the number of customers grew, we're back at email because skype support got messy. If anyone here was giving support to skype know what I mean. On important matters, we also give live chat support or even team-viewer sessions to help users configure the system.

The only thing we don't like is when we get questions like how to set a Thrive landing page or create a Voluum campaign. It's clear that the person is a newbie and they won't benefit from LPOptimizer at all, in that case we usually suggest and offer a refund.

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Thanks for the answers.

Tom

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just bought an account, I'm exited to try it out, for the videos seems to be great! and I already see a lot of use for it

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Hi crysper, will LPO work with Amazon S3 / Cloudfront hosting setup? Thanks

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Yes, it works with Amazon S3.

Latest news:
In January we should finish the Voluum Flows integration. After that we'll start working to integrate LPOptimizer with FunnelFlux.

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Awesome, thanks. One more question, does it create variations of the index.html file only in the same lander folder or does it create a new folder per lander variation? And what is the naming convention for the variations? Thanks

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It's very flexible.

You can set your own naming pattern. By default it creates a new folder for each experiment. Inside it there are the variations files of the index.html. When you connect your (S)FTP/Racksace/S3 server, you can also set the folder on which LPO will work(containing all folders and files), by default it's called "lpo", but you can modify/remove it.

Here's a screenshot of an experiment configuration. Each field is explained so it won't be hard to understand how it works.

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Read the whole thread and it looks great. Told myself I shouldn't buy anything else (shiny object syndrome!) for my AM journey that I've just started, but I think this is much needed as my html skills are basic at best.

Edit: and within 3 hours I've now decided it's too good a tool not to have and bought it!

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Any update on Voluum Flows integration?

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I expect to be ready at the end of February.

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Hey guys,

We want to let you know that LPOptimizer registrations will become temporary closed since tomorrow(I'm not sure for how long). This doesn't mean we are shutting it down, we just want to focus more on current clients and the custom solutions side of the business. Current customers are not affected at all.

For those who don't know, we also have a service of customizing LPOptimizer and provide it as a self hosted optimization tool for agencies/in-house advertising teams + some other optimization automation features which are not part of LPO. We are also helping businesses move from Optimizely/VWO/Convert to LPO and save 5 figures amount/year as a result.

For STM users who really need the web version of LPO, you can email me at admin@lpoptimizer.com to send you the purchase page, but I can't guarantee quick support and assistance for it.

If you have any questions, please email them to me, I don't want to pollute this thread with questions related to LPO availability.

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Could you update us via this thread when the Voluum Flows integration is completed?

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Yes, LPOptimizer flows integration is complete, we just added it today together with a few improvements. I'll update this post in a few hours or tomorrow with more information and some exciting news about what we are working on

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2 days ago we finally added the Voluum flows integration to the web version of LPOptimizer. Besides this, we also made a few improvements to the integrations, making them faster and increasing usability.

We opened again LPOptimizer for purchase and now we're trying to find a way to launch it publicly.

Our main issue is the volatility of this market, 90% of affiliates(even profitable ones) are trying to get rich fast and don't consider this as a real business, have trust issues, many leave after few months and their working habits change following their campaigns trends. That's why we love working with agencies instead of affiliates, which makes everything much easier and predictable, but we'll give another try.

I just want to make quick note regarding the price...when VWO, Optimizely, Convert, etc charge you $1000/month or more for 500,000 hits/month and you pay ONCE $500 for LPOptimizer, even if you get 3 million hits/month, you can't complain on the pricing, make your research first.

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We're also preparing a landing page service, the first of its kind. We're going to build fully optimized, super fast landers based on another lander you gave us(I suppose they'll be from spy tools). So instead using the ripped landers, which are very slow, buggy, many contain hidden scripts(our AffKit protection script is very popular ), you'll get a new, similar, but ultra-optimized lander. You'll also get a free LPOptimizer account so you can easily create variations and optimize your landers.

This is a monthly service, so each month you'll get up to 7 new landers built:
- clean, optimized landing pages, build from scratch from pro's in HTML, CSS and JS
- image compression
- re-coded JS and CSS if it's required
- trying to avoid jQuery and other heavy frameworks, if is not possible we'll use lightweight alternatives
- we'll test your landers on most mobile devices
- you'll also get a free LPOptimizer account

If you are interested about this service, please PM me.

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We're working to make LPOptimizer public so we made quite a few changes in the last few weeks. Today we changed the pricing model, revamped the website and officially added the landing page clean-up and speed optimization service. Here's a part of our announcement email:

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We want to announce you that we just switched from life-time subscription to bi-annual subscription model. Current LPOptimizer users keep their life-time subscription, including free updates.

LPOptimizer has 3 plans now, first one is Basic($35/month) and second one is Pro($75/month), both are paid for and renew every 6 months and still amazingly cheaper than VWO/Optimizely (LPO costs $35/month for 500,000 monthly hits, VWO and Optimizely about $1000/month) since we don't have any traffic cap. The third is the agency plan with custom pricing, dedicated server and other features.

We avoid monthly payments as a filtering measure, otherwise we'll get flooded with low quality users and newbies who complain, churn or think LPO will magically make them rich.

However, you can still get the life-time license only Today here, tomorrow we'll remove the life-time subscription entirely.

In the PRO version we are introducing a new landing page service, first of its kind, that will clean up and optimize(for speed) your landing pages, making them load extremely fast. We know that many of you use spy tools and we also know how time consuming is to clean-up and test ripped landers on different devices, so we're going to do this for you, most of the times we'll just re-build the lander from scratch.

We also revamped the marketing website http://lpoptimizer.com (not finished 100% though, still waiting for the proof reader), please take a look, check out the new landing page service and let us know what do you think(feedback for LPOptimizer is also welcomed) by replying to this email.

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Hey guys,

We're offering a December discount for STM member, 30% off for the life-time license of $500, so you'll save $150.

Here's the direct purchase link http://lpoptimizer.com/payment

If you have any questions ask me here or on live chat.

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Adsbridge works great with optimization. We offer not only a LP editor and creator right within our system, but offer and automatic optimization feature that allows for more time saved.
-Alex

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I don't appreciate your intrusion, is the competition so hard for you guys that you need to hijack threads like this to get a few more signups?

Anyway, the Winter discount ends tomorrow.

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I got some messages if LPOptimizer is still available.

YES, it's still working, just 2 days ago we updated the Voluum integration because they changed something on their API structure.

And yes, we still offer the STM only life-time deal at $350 paid once. You can get it here

I just haven't updated this post. We're working on automation right now, too early to disclose anything, probably will be a new product linked with LPOptimizer. I really think affiliate marketing automation will be the future.

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