Scaling & Disapproved Approved Ads Issues (7)
What's up stack masters!
I want to share a theory I am going to be testing with FB and I would love anyone to comment or chime in if they may know the answer (I'm still testing it of course) and or share what there experience has been.
Ok - heres the situation. I have been testing a software CPS campaign on FB Ads for the last 6 days. I have never ran this offer before but it seemed like it would work so I decided to throw $100 at it and see what happened. The first day I made a few sales at a loss but it looked promising so I decided to start testing. Here is my data for the last six days:
3/27/14 - $100 Adspend ($80 rev) -20% ROI
3/28/14 - $100 Adspend ($114 rev) +14% ROI
3/29/14 - $550 Adspend ($388 rev) -30% ROI
3/30/14 - $550 Adspend ($650 rev) +18% ROI
3/31/14 - $550 Adspend ($1012 rev) +84% ROI
4/1/14 - $1467 Adspend ($2131 rev) +45% ROI --> FB DISAPPROVED ALL MY ADS <--
Here is the BS message they gave me. I'm split testing DL to the sign up page (nothing malicious or against terms) and a couple of different landing pages. On the LP's I don't ask for any info. They are just basic html survey style LP's - no data collection. Just pre-qual. They gave me this error on about 25 ads/campaigns I was split testing.
On one random ad they gave me this reason:
So heres my thoughts:
I researched this offer and the software before hand to make sure it plays by FB's rules. I run 3 ad accounts and don't want to risk losing one. I spent 5 days testing multiple ad variations, copy, images, and targets. Im running NewsFeed desktop only and I got my CTR to avg about 3.5% for a target of 10mm.
With a large audience and a high CTR I know I can scale the shit out of this campaign assuming everything remains constant. My thoughts are I should be able to scale to at least $5k a day with the audience size and this CTR and average around 50% ROI a day. (This is my goal)
So I test for 5 days - get my ad combo, placement, etc dialed in scale my adspend from $550 per day to $2000 per day and at about 10pm PST FB disapproves all my ads give the reasons I showed above.
Do you guys have any ideas or suggestions as to why this might of happened and or how I can prevent this from happening again?
I have heard that if your CTR gets to high sometimes FB disapproves ads. I think I might of read that on a thread here actually but not sure.
I have heard a lot of different theories that the more you spend, the more FB watches your ads. Any experience with this? Has anyone else had ad disapproval problems as they start to scale campaigns?
I just find it odd (maybe a coincidence) but most likely not that when I bump my daily budget from $550 to $2000 to scale the campaign I get disapproved. Id love to hear your thoughts/ideas/theories.
So here is my case study. I thought about reaching out to my ad rep and asking her to take a look at the campaign and to further explain why this is happening. But I'm also curious to test a few things for myself so I'm going to reset up all my campaigns. Again. I'm going to start them at $500 Adspend and let it run for 3 days at $500. Then I'm going to bump it to $1000. Then $2000. And continue to scale from there.
I want to see if this happens again and see if we can create a hypothesis as to why this happens. (Once again - if anyone has seen this or experienced something similar please comment.) Theres nothing more frustrating for me then spending all the time scaling a campaign only to have dump shit like this happen.
I will post results in 5-7 days from new ads and scale.
The scaling surely triggered Facebook to have a closer look at your ads/campaign. Are you 100% sure you didn't run something non-compliant and/or have an aff link in their that burned you when they checked the campaign? The first message suggests that something went down i.e. a page or link didn't load, although we all know Facebook throws up whatever generic reason they care to choose from.
Originally Posted by zeno
Never heard of GoTryThis or Tracker.ly which they appear to have become.
My money's on the service going down when FB checked links, or the affiliate URL getting you burned. Did you have precautionary geo-redirection in place to avoid any aff link bouncing to non-compliant destinations?
What kind of campaign you are running. I am sure you are using offensive text in ads. This will trigger manual review and ultimately getting ads disapproved.
If you ads keep getting disapproved. You account will either be banned or hit soft ban.
It doesn't matter if you think your campaign is not violating any of FB's TOS. Its FB who decide it. So tell us more about your offer/niche.
^^^ what he said. Software CPS is a scammy niche as well so your software might be hitting the boundaries.
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