App Installs & Google Play's New Guidelines (2)

Apps published on Google Play may not directly or indirectly engage in or benefit from the following behavior:

-Promotion via deceptive ads on websites, apps or other properties, including simulated system, service, or app notifications or alerts.
-Promotion or install tactics which cause redirection to Google Play or the download of the app without informed user action.
-Unsolicited promotion via SMS services.

It is your responsibility to ensure that no ad network or affiliate uses such methods to direct users to pages that make your app available for download.