Tweaking Your Campaigns MATTERS ALOT! (Screenshots) (21)
I have managed to increase my CTR by a SHIT load from 0.27% to 0.8%. I spent like $200 the first time, this time I spent $60 and I have close to 85% of the original number of clicks by reducing my budget by 70%!
And you know what? My bid price was even HIGHER this time compared to the last time...!
Screenshot:
http://screencast.com/t/WnSl3Kxmi
So if you're wondering how much you can tweak your campaign, the answer is a shit ton!
=]
Come on don't be a tease, was it tweaks in copy, imagery, angle? Elaborate sir!
Like, zoiks, Scooby! That's a pretty nice boost!
Tell us more!
Oh sorry, I didn't know you wanted to know.
I mean it's not all that amazing really... I just got rid of the losers and elaborated on the winners. But this is what I did.
1. I tested 30 completely different and weird angles - ranging from Game Of Thrones references "King Joffrey Got Laid using this, even dickheads get laid!" to random weird shit like "Push Button Pussy" (with an image of a button that says 'push for pussy'). Then I did 30 variations of each style. So 30 x 30 = 90 banners.
2. I submitted 90 banners, 70 got approved. I tested the 70 banners. Got an average CTR of 0.27%.
3. I went through and looked at the banners that had shitty CTRs below 0.3%. I found the top 3 or 4 styles, these were what I considered to be winners. They had a consistent CTR of all 3 variations of their style that were above 0.3%. I then did like 10 banners for each style with different variations that were less crazy, such as "open legs" versus "woman in doggy style position" versus "cream pie" images.
4. I then submitted these winning styles and their variations and ran it on the same placement.
Viola! The results came in!
inspiration for anyone not making money in adult, seriously just test absurd amounts of things, analyse the data and blend what works there is tonnes of cash left in this space still I hear these stories week in week out
I got a better CTR but I haven't made it profitable yet... =[
Now I need to tweak my offer page to make it convert.
Phase 1: Get banners and angles that people like.
Phase 2: Once I have a decent CTR and figure out the angle that people like, I need to tweak my funnel/sales page to suit that angle to make it convert. I'm currently in this phase.
Phase 3: PROFITABLE CAMPAIGN! Sick back and jerk off and watch my winning campaign make me money! 
What ad network are running this on? Id like to know how my Ctrs on that network compare to yours �� Btw: if youre not profitable with .8% ctr you must have some serious problem further in your funnel or the angle is unreal in some way hence the big banner CTR but low conversions.
Tweaking Your Campaigns MATTERS ALOT - its not just for campaigns its for EVERYTHING in life.
"the margin for error is so small.
I mean
one half step too late or to early
you don't quite make it.
One half second too slow or too fast
and you don't quite catch it.
The inches we need are everywhere around us.
They are in ever break of the game
every minute, every second."
Taken from Al Pacino's Inch By Inch speech from Any Given Sunday
Noooo... TJ is strange!
That insane CTR I showed you in the screenshot just disappeared. Now it's much lower!
I analyzed the data a few hours after I stopped my campaign to get my initial screenshot, but I took a look at it today and saw it's much lower now, how long does it take TJ to refresh their data?
Well you're definitely on the right track here, regardless of TJ's data.
The only thing I'd stress is that basing your decisions around CTR instead of conversion rate might conceal the true winners. Both variables matter.
If you find something that converts, mix and match it with the properties of a banner that gets mad clicks.
Something I blogged about last week: http://finchsells.com/2014/03/26/spo...unky-campaign/
And here: http://finchsells.com/2013/08/09/how...ate-campaigns/
Best of luck!
I read your blog posts Finch, although you are correct in those posts, I have another problem though, you see my offer is a CPS offer, and I either haven't been able to send enough traffic or tweak it enough to get a single conversion.
So although what you're telling me is great, by budget is burned daily because of the nature of my funnel. I haven't seen many CPS offers run on TJ. I think it's because they are not profitable on TJ as the bid prices are too high.
I spoke to other media buyers who sold a competitor's product and they were on other networks and their bids were at least half of mine.
Trafficjunky has the highest CPM bids in adult, thats probably true, but their traffic is also the best in my experience. The trick with TJ is to max the banner ctr while still keeping a converting funnel, then you can battle the insane bids.
The problem is that with the current increase of affiliates pushing adult offers, the bids are rising on all networks and its gonna get worse Im afraid.
I would stay away from CPS dating offers for now, you would need to spend a large amount of money to be able to optimize anything as the leads will come in really slowly. Better approach would be to start with PPL, mark your funnels with subids and then try to ask your manager to give you the subids that are backing out well for the advertiser, then you could try those funnels through CPS.
Originally Posted by matuloo
However, this CPS offer is my own. I have seen 5 competitors who also have been able to pull it off in the adult traffic game, none of them were on TJ. But if 5 of them were able to do it, why would I not be able to?
Have you tried promoting any CPS offer yourself?
Originally Posted by beastmode
That was before tubes and dating took over, thats why I landed here to try my luck with bought traffic, prior to this I was always generating my own traffic and selling paysite memberships to it.The fact that the offer is yours changes it a lot as you have access to insider data. Is it an offer where the user signs up for free initially? Or do they have to pay upfront to get access?
BTW : I dont know the numbers obviously, but a lot of people enter the affiliate game and you can bet only a fraction of them actually makes it work, so 5 competitors who made it doesnt really mean much, as there were probably dozens of others who didnt. Not saying you wont make if of course.
Originally Posted by matuloo
That was before tubes and dating took over, thats why I landed here to try my luck with bought traffic, prior to this I was always generating my own traffic and selling paysite memberships to it.The fact that the offer is yours changes it a lot as you have access to insider data. Is it an offer where the user signs up for free initially? Or do they have to pay upfront to get access?
BTW : I dont know the numbers obviously, but a lot of people enter the affiliate game and you can bet only a fraction of them actually makes it work, so 5 competitors who made it doesnt really mean much, as there were probably dozens of others who didnt. Not saying you wont make if of course.
Beastmode - are you funneling visitors directly to the offer, or to an autoresponder / email submit? With CPS offers like this I've had more luck sending them to a list initially.
Originally Posted by caurmen
@beastmode - I'm far from the biggest expert on CPS / email you'll find on STM, but the approach I've taken with paid traffic and my own products in the past has been to run campaigns aimed purely at getting people onto a list.
Paid traffic -> simple lander with one- or two- field signup for mailing list. Said mailing list has usually promised (and delivered) a high-quality 8-part or so tutorial in something that my visitors want to hear about, and will "coincidentally" allow me to promote my paid products in lesson 4 or so and again toward the end of the series. Then I just treat it like any other list and do the usual content - content - content - pitch - content - content - content - pitch sequence.
I've actively avoided sending traffic to a sales page on first contact in the past, and it seemed to work well. However, I don't think I split-tested it rigorously.
The only problem with this approach is that there's a pretty significant lag time between spending on traffic and getting results. The advantage, though, is a) it converts, and b) you can do all sorts of clever things with cohort testing, LTV calculations, and so on.
Originally Posted by caurmen
I love building a list and pitching after (that's what I normally do), would you mind showing me some of your landers that do well for you?
What do you use to track the ROI since as you mentioned it takes a little longer to make money from?
This is what I have in mind:
1. Instead of going for the straight sale, I'll throw up 30 styles of banners and variations, then I'll send them to a lander with a squeeze page.
2. I'll figure out which style gets me the most optins and over time the most sales, then optimize my VSL to fit that banner angle.
3. I'll rip my competitor's VSLs and landers, install my tracking to see what kind of stats I get from their pages. Right now, I have no benchmark, if I do this, I'll know which VSL/page has the best angle that gets the most "Add To Cart" clicks to further optimize my campaigns.
That sounds like a solid approach to take!
Tracking - as mentioned in the other thread, I tend to use Google Analytics with some custom fields for the email to track subsequent purchases.
Landers - I'd prefer not to show my converting landers However, a) I'm far from the greatest list building expert here, so there are probably better lander examples to learn from than mine and b) I'm not doing anything particularly original. Short copy, social proof, urgency, CTA, signup form!
Home > Adult Traffic (NSFW) >