Mobile Newbie Running for $300/day. (13)
Hey guys,
Well, let me first say...I'm REALLY excited to finally have entered the mobile scene!
Background
Working 9-5 as marketing manager for couple of years while having several online projects on the side. Left work a while back to pursue the freedom of being self-employed and here I am. Been reading up on AM waaay too long while not taking enough action to see any results thats worth mentioning.
First mobile campaign
Offer: Clean Your Phone app.
Traffic Source: Decisive
Market: LATAM
Tracker:
Goal: $300/day within 45 days.
Campaign
I'm running 4 different angles with 3-4 banners each. I will DL them the first for 50 bucks or so just to see if any of them will achieve a CTR even near 1% (target CTR). Under the meantime I'll produce LP's for every angle.
So I just launched it 30 min ago. The conversions keeps coming in but
Maybe you guys can spot what is going on? I would really appreciate it!
Campaign Setup
Traffic Source
Offer Setup
Affiliate Network Pixel
Apart from some tracking issues it feels great 
I will devote enormous amounts of work into this. I WILL succeed. Here we go!
Have you gotten in touch with
In your campaign setup (image 1):
You have {{{bidhash}}}. It should be {externalid}. Conversions won't transfer to Decisive as is.
With regards to
1. Can you confirm subid2 values with clickid's are appearing at the affiliate network?
2. Is you affiliate URL correct? Should it be ?subid2 not &subid2? The first querystring should generally start with a ? not a &.
Nope your offer link is good.
However, I do think your postback that you're inserting to mundo needs to be changed to: ?cid=%SUBID2% (without the { }.)
Good points from Zeno there! I must have been half-asleep when I was looking at those screens - I'm pretty sure that it should be ?subid2 on your offer link, in particular.
Thanks for the input!
I thought the offer link was off too at first, but the link is actually straight from Mundo's subid link generator and it passes along the clickID fine. I changed the postback link as tono said and now
It needs to be http://win.crwd.io/convert/{externalid}
Yeah hit up
If
I have a feeling both internal and external click IDs aren't available on any frontend but
Again, thank guys for all you input. Really appreciate it!
Now everything is running somewhat smooth and the conversion data is now being passed to Decisive successfully.
So now I have some piece of data and the stats looks like this:
Spend: $54.06
Conversions: 57
Revenue: $23.94
ROI: -55.72%
The offer is suppose to have an avg. CR of around 20% with DL (seems high?), right now I'm at 5% so that's obv. something I need to fix.
I forgot to mention earlier that the payout is $.40
My bid is set to .30 CPM right now.
So I have made a few (classic, i guess) errors in the beginning.
1. Have App and Site placements running in the same campaign.
2. Have been a bit slow with optimization. I think I have a few outliers that I should have been shutting down faster.
Here's some screenshots of my stats. Let me know if you have any tips on how to proceed.
So my strategy so far have been to find the outliers in terms of placements/app/sites to make sure none is taking the most part of the budget (which isn't converting). As you've seen in the screenshot I have decided to cull the Grinder app for just that reason. It says Grinder iOS even though I have set the campaign to only target Android. Guess it's nothing to worry about as it has generated a few conversions which I guess means it's Android phones anyway.
Questions
1. Any input on the creative stats would be appreciated.
2. As you have probably noticed I've chosen just to target a few carriers that are known to convert according to my AM. Is it worth expanding on these? And while at the topic of Carriers, should I cut Vivo?
3. I've set a $50 / day budget, but for some reason it won't spend. Too tight carrier targeting?
4. Do you guys have a routine when cutting the fat in mobile? Like, "First I cull bad performing carriers, and then go on to placements then creatives etc." Or do you just have an eye out for outliers in general?
5. I have a few Apps that are profiting, should I collect these in a new campaign, or is it too early to go for this approach?
Next steps
1. Target App and Site separately.
2. Launch 1 new angle with 2 banners.
3. Continue culling weak performers.
4. Maybe sort campaigns into winners and tryouts.
Yep, I'd guess that if you've targeted very tight on carriers, that might well be the reason your budget isn't spending. You could also up your bid a bit to get more data - looks like you're winning 25% or less of bids right now.
Definitely target apps and sites separately.
Cull placements that have CPAs well above that of your offer (i.e. CPA >$0.5)
I wouldn't worry too much about (sub)categories, just go through placements and kill off the shitty CTR and zero click high impression ones.
Lastly, consider taking making a separate campaign for high each high volume placement that has potential so that you can optimise the banners for that placement alone. At the moment you have all banners together so you have no idea how each banner is doing on each placement. There could be some nuggets in there.
Furthermore, with such a low payout offer, you will want to split test the shit out of banners to get them juicy CTRs.
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