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Exoclick - banner CTR for the last few weeks (11)

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Hello everyone,

I'm having problems with exoclick lately, particularly the xhamster site is giving me headaches. When before their backend upgrade (3 or so weeks ago) I was able to come up with banners around 0.2% on xhamster pretty easily, now it seems like impossible. The best I did in the last two weeks was like 0.15% or so, but majority just goes below 0.10% which wasnt the case just a few weeks ago. The CPM bids are also higher than they used to be so the traffic is too expensive now. I tried both static and animated banners, tons of ad-copies and images ... still the results are the same.

Is anyone else having similar problems over there or is just me?

Thanks,
Mat

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What happens if you raise your bids by a nice chunk?

You'll want to make sure your banners aren't getting lost in the stack -- as that will normally eat in to CTR.

Visit XH by proxy (if you're advertising abroad) and make sure your ads aren't getting shafted. If they're still appearing in the same spot, with the same exposure (not several clicks deep)...then you can at least chalk that off.

To be honest though, XH is always going to give you headaches.

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I am bididng high enough, its true the bids went up quite a bit lately on that site from some reason. A month ago it was enough to bid like 0.25 CPM in USA geo to get a lot of traffic, now even with 0.35 Im getting shit for traffic... and the CTRs are just awful

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sorry to highjack this thread but I have a ExoClick related question.


say for an example I am running 2 banners. I was wondering what the difference is between say making 1 campaign and having both banners in it or making a campaign for each separate banner? would putting banner 2 in a separate campaign or in the same take away impressions from banner 1?

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This is true. I have experienced the same thing. Some days are rare exceptions but generally the quality is lower and price higher.

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better get used to these bids, they're only going to keep going up imo. ive been doing adult for a couple years now and have seen bids go from .10 to $1 or more on the same ad spot. as for CTR, ive had banners that get .1% ctr do just as well if not better than banners with .8% ctr.. CTR ≠ CONV

my only other advice is make sure you're using original creatives that stand out, if you're using copied banners or similar angles you can expect poor CTR. aka banner blindness

also, i've gotta agree with finch (as usual). xhamster is always tough.


yes, they would directly compete and you would pay more for impressions. it would be no different than if the campaign was on someone elses account. this is one of my biggest grudges with exo.

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Yup, another campaign in the same spot is actually competing with the other one even tho its still yours. If you want to run 2 banners and give them more or less even exposure at the same bid, put your frequency cap to 2. Its not the perfect solution but it should bring more or less the same results as two campaigns with 1 banner each and cap 1 set on both.

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alright that makes sense. also a bit strange they would do that


if I had say 2 banners in 1 campaign and had the frequency cap set to 1, then only 1 banner would be shown?

I thought the way it worked is say, if I had 5 banners in 1 campaign and had the frequency cap set to 1, I assumed all the banners within the campaign would be shown once each


would it make much of a difference to just set them all to the same bid so they arent competing with each other?





honestly, that is one thing I have really yet to quite fully understand about adult is the frequency capping and how to fully optimize a campaign with frequency capping. time to dig up some threads!


so, I have 10 banners within 1 campaign all running with the frequency cap set to 5, so a user should see 5 max of those banners, but most likely not the same banner twice I take it

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This is different from network to network I guess, for example trafficjunky literaly says in the cap settings : show my banner 1 times every 1 day to 1 visitor or something like that, so 5 banners in a campaign with cap set to 1 should mean 5 impressions max from the same visitor, 1 impression for every banner. Exo works in a different way, they dont really care much about caps I think, I saw the same banner of mine display to me 3 times on refresh even tho I had cap set to 1 and there were more banners in the campaign.... so hard to say how they actually do this. Didnt check now when they upgraded the backend tho.

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im pretty sure the frequency cap on exoclick is for the entire campaign, so freq cap of 1 = shows ONE of your banners per user. (at least thats how it's supposed to work) rather than the 1 ad per user like on TJ.

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http://support.exoclick.com/Knowledg...quency-capping

"The Frequency Capping, on CPM campaigns is the number of times a unique visitor sees your ad.

You are given the possibility to choose from 1 to unlimited impressions / unique visitor / 24h.

Note that the frequency capping is set by campaign, not by ad.

So if you have for example 10 banners and you set your freq. cap to 3/24 hours, the user will see 3 impressions of your CAMPAIGN in a 24 hour span, either 3 impressions of the same banner or 1 impression from 3 different banners, depending how our system will rotate your campaign creatives.


Basically there are two major strategies:

1) Focus on top impressions: set a small frequency capping (1 to 3) and a high CPM bid to get on top of the rotation of campaigns.

Advantages: Traffic performances are higher, very targeted traffic.
Drawbacks: Small volume and tough competition drives prices up.

2) Reach middle or remnant inventory: set a bigger frequency capping (4 to unlimited) and an average or minimum CPM bid.

Advantages: Less competition, affordable prices. You get conversions on quantity over quality.
Drawbacks: Traffic performance is lower. High traffic volume means more work of optimization.

Be careful when setting a high Frequency capping since you will spend your daily budget very quickly and may even exceed it.

Remember that an advertising message is normally displayed more than once as we know that the effectiveness of the message is based on repetition. By testing different type of campaigns and by playing with the cappings you'll be able to fine tune your campaign to find the right exposure bringing higher profits."

Basically what you guys said.


Amy

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