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I just want to ask... (11)

03-27-2014 01:13 AM #1 superboi (Member)
I just want to ask...

How do you guys do "DAY PARTING" on fbads?

03-27-2014 09:49 PM #2 zeno (Administrator)

Either micromanage or use a PMD platform.

Dayparting on FB is tricky because of how the ad delivery system responds in the middle of the day to budget changes. I would avoid doing it if possible, at least when running low volumes.

03-28-2014 07:33 AM #3 bbrock32 (Administrator)

Yeah, there is no reliable way to do it.

I would try to focus on campaigns that can be scaled and don't need day parting to be profitable,

03-28-2014 06:21 PM #4 superboi (Member)

I see..

thanks for the input..

03-31-2014 04:37 AM #5 bookashade (Member)

It would be great to know how to do this... I have an online store and I do day parting manually, tired of it!

03-31-2014 05:00 AM #6 zeno (Administrator)

How much are you spending on the store-related campaigns monthly? It may be worth running them through a PMD platform if its wasting too much of your time.

03-31-2014 06:17 AM #7 cmdeal (Veteran Member)

Most PMDs can offer this. Try calling up Nanigans or Kenshoo.

03-31-2014 06:59 AM #8 bookashade (Member)

Quote Originally Posted by zeno View Post
How much are you spending on the store-related campaigns monthly? It may be worth running them through a PMD platform if its wasting too much of your time.
I spend under $100/day.

Quote Originally Posted by cmdeal View Post
Most PMDs can offer this. Try calling up Nanigans or Kenshoo.
I've never used this kind of software before...

03-31-2014 07:40 AM #9 cmdeal (Veteran Member)

Quote Originally Posted by bookashade View Post
I spend under $100/day.



I've never used this kind of software before...
If you are spending $100, you should just do it manually. I don't think Nanigans will even return your call at that levels of spend

03-31-2014 08:10 AM #10 zeno (Administrator)

Hah yeah no they definitely won't care. In fact, I can guarantee that their minimum contract term will rival or beat your ad spend.

03-31-2014 12:57 PM #11 coalission (Banned)

You can use Qwaya, but like someone else mentioned, it'll throw off Facebook's algorithm because it tries to spread your budget out evenly throughout the day. At $100 a day I don't think it would make much of a difference anyway.

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