I NEED YOU! Minimum Bid Prices Across Countries and Channels (7)
I NEED YOU! Minimum Bid Prices Across Countries and Channels
I NEED You! I need the amazing STM community's help.
I am looking to find out the minimum bid prices for every major traffic channel based on where the local currency of the country where the account was opened. The difference here can be massive, and if you are trying to generate as much alpha edge as possible, finding the lowest priced geography in order to open an account can change your ROI by hundreds of percentage points.
For example BingAds
US = US$ 0.05
UK = GBP 0.05 or US$ 0.08
HK = HKD 1.00 or US$ 0.13
I NEED YOU
I know we have people working from all corners of the world. Based on the traffic sources you work with, please post in this format: Channel, Country where Account is Based, Minimum Bid in Local Currency Where Account is Based, The Same Minimum Bid in USD.
For currency conversions please use Google Currency Converter https://www.google.com/finance/converter so that we have consistent FX rates.
I am sure all this data will be valuable for a lot of people on this forum! Thanks to everyone in advance.
You guys rock.
Haha this doesn't have anything to do with AllTheGold's case study does it?
Facebook:
NZ = NZD 0.01 or USD 0.0086.
Adwords:
NZ = NZD 0.01 or USD 0.0086.
Is that what you mean?
[Note: I've never tested this. If you do, please let me know how it went!]
Pricing your Facebook account in a foreign currency may give you sub-penny pricing advantages when dealing with cheap clicks.
Consider the case where CPC rates move from $0.02 to $0.03; ad costs rise by 50% with a single penny. CPC costs are pushed to the next highest penny when Facebook's eCPM requirements aren't satisfied even if fractions of a penny would be enough.
For example, if my CTR was just low enough to warrant an exact CPC cost of $0.021 to reach the eCPM target value, I suspect that Facebook’s algorithm would simply move my $0.02 rate up to $0.03 via a ceiling function to satisfy the difference.
If Facebook's pricing algorithm always prices CPC costs to two decimal places regardless of the currency in play, we could save a lot of money on sub-penny click costs.
Imagine I denominated my account in a foreign currency with less valuable “pennies”. I could simply pay the remaining sub-penny values and save myself fractions of a penny per click by not rounding up to the next full USD $0.01.
$0.01 USD is worth $0.08 Hong Kong Dollars (HKD). Assume that our CPC costs were $0.02 USD and rose to $0.03 USD while Facebook’s algorithm only actually required $0.021 USD CPC to satisfy their eCPM requirements. If we pay in HKD, our original CPC value of $0.02 USD would convert to $0.16 HKD and we could cover the $0.021 USD requirement by simply paying $0.17 HKD.
This process saves the media buyer about $0.07 HKD or roughly 7/8th of a USD penny per click. Savings scale with volume.
Done over 200,000 times per day, and this unusual optimization method could save over $1,750/day in click costs.
Minimums on some smaller traffic sources:
POF: $0.16 CPM
ZeroPark: $0.001 per view (I think)
As caurmen mentioned our min bid across all countries is $0.001 per visitor. We've now acquired a huge new pops pub around 30 million pops/day so there's now tons of traffic at the min bid 
He's asking for sources that bill on local currencies. Zeropark is USD only right?
Right, only USD.
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