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How should I research and select offers to promote on Facebook? (10)


03-23-2014 06:33 AM #1 chrismb (Member)
How should I research and select offers to promote on Facebook?

Hello,

Weeks ago when I joined this forum, introduced myself, and said that I wanted to start out with Facebook ads, a moderator recommended online gaming as a good and safe vertical for new Facebook affiliate marketers to get into, and also gave me the name of a good affiliate program for a newcomer to apply to.

I have since applied to and been accepted onto that affiliate program, and my affiliate manager there has recommended four cost-per-action gaming offers that he described as their "top gaming offers for the past month or so".

Each of the offers are fairly equal in terms of the payouts as far as I can tell.

My question is: what would be the best way for someone in my position to independently investigate the performance of each of those four offers, as well as how other affiliates are already promoting them, in order to try to determine which would be the best one or ones for me to promote?

I can look at the number of followers on the official Facebook pages of each of the games, and I can use the Google Keyword tool to find out how many people are searching online for those games each month on average. These give me an initial indication of a game's popularity on the Web, but they don't provide me with any information about how well those offers are working for current Facebook affiliates, or about how current Facebook affiliates are successfully promoting those offers.

So I was wondering if there are things that a seasoned Facebook ads affiliate marketer would do in my position to look deeper at those offers or to scope out how other people are promoting them before starting my own campaigns?

I would greatly appreciate any advice.

Thanks.


03-23-2014 07:41 AM #2 bbrock32 (Administrator)

Hey man, there is no sure way to tell that, not even for an experienced affiliate.

I would go testing the 4 of them , starting by the one that your AM says is doing the most volume and moving in that order.

Keep us updated how it goes.


03-24-2014 12:00 AM #3 magnetic (Member)
How should I research and select offers to promote on Facebook?

Hey mate, I'm in the same situation - I've just started with affiliate gaming offers at Facebook. You can check out my campaign in the Follow Along section.

My recommendations:
1, If the game has a Facebook version, check that app via MetricsMonk. You will see demography, age and sex of players + affinity of those players to other games. You've just picked your initial targeting.

2, Check demography of fans on game's Facebook page via SocialBakers.

3, Use SocialAdNinja to spy on Ads for the very same offer. Filter ads that were running for more than two days and learn from them. You can also see the momentum of each offer and how many people are promoting it right now.

4, Check Google Trends and Alexa/Quantcast for even deeper knowledge of your demo.

MetricsMonk is paid in full version, dunno what they offer for free. But there are probably some similar services. Free version of SocialBakers is enough for your purpose. SocialAdNinja is a paid service.

BTW, in which affiliate network are you?


03-24-2014 09:35 AM #4 jezdee (Member)

Could you share the affiliate program with us? I'm looking to get started with some facebook cost per install campaigns myself but need some network recommendations.

Thanks in advance!


03-24-2014 01:48 PM #5 chrismb (Member)

Hi all,


Thanks so much for your reply Magnetic.

I will definitely follow your follow-along-thread.

That SocialAdNinja tool is a $147.00 a month subscription, but if it can do everything it says on the website I can see how it would be worth it.

Have you found it to be very helpful to your research for your first campaigns so far Magnetic?


In response to the question from yourself and Jezdee, the affiliate program I have joined is called F5media.

http://www.f5media.com/


Magnetic, I noticed in your follow-along-thread you said:

I already work with some networks as an advertiser in my daily job so I'll be joining them also as an affiliate - Glispa, Ad2Games & iQU. I've been already accepted at A4D and I'm waiting for an approval at Wolf Storm Media.
Can I ask whether you have heard back from Wolf Storm Media yet?

You see, in addition to F5media, I also applied to join the affiliate network GrabAds, to whom I am told that Wolf Storm Media re-branded themselves a few weeks ago. But apart from the auto-response email to my application, I never heard anything else from them.

I tried emailing them to chase it up at the contact email address of theirs that was displayed in their auto-response email, but the email bounced back to my Gmail account as "unable to deliver".

I wondered if the affiliate network had shut down or something.


Thanks for your help.


03-24-2014 05:15 PM #6 mojstermiha (Member)

You can use STM17 discount code that takes 17% off socialadninja's listed price.


03-24-2014 10:30 PM #7 zeno (Administrator)

WolfStormMedia is definitely alive and kicking as GrabAds. How long has it been since your initial application? What contact email address wasn't working? I will pass the info along to my AM there. PM me your details and I'll prompt them to follow up on it.


03-24-2014 10:45 PM #8 jezdee (Member)

Quote Originally Posted by zeno View Post
WolfStormMedia is definitely alive and kicking as GrabAds. How long has it been since your initial application? What contact email address wasn't working? I will pass the info along to my AM there. PM me your details and I'll prompt them to follow up on it.
I tried signing up for them but its saying my email address is already in use. I've searched my inbox and can found nothing under their new or old business name, and can't find a way of contacting them. Could you do me a huge favour and pass my email on to your AM too so that they can look into it for me? I'll PM it to you


03-24-2014 11:19 PM #9 magnetic (Member)

They didn't contact me as well, but I honestly don't care now. I'm running campaigns with iQU and Glispa, still waiting for an update from Ad2Games + I had a call with Motive Interactive today so I'll probably sign up there as well.


03-27-2014 08:13 AM #10 chrismb (Member)

Quote Originally Posted by zeno View Post
WolfStormMedia is definitely alive and kicking as GrabAds. How long has it been since your initial application? What contact email address wasn't working? I will pass the info along to my AM there. PM me your details and I'll prompt them to follow up on it.
Thanks very much I'll PM you my details today.


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