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DL Campaign - Cutting Banners - My Stats and Choices (5)

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I've ran this campaign DL to a gaming offer for 2 days. It was profitable day 1 and after 2 I'm pretty much breaking even. I do think I have enough data to make some cuts and assumptions based on the banners that are working to throw some new creative in the mix. I feel like I probably could have made the call to cut a few of these ads a bit earlier. Do these choices seem right given the data? Should I continue giving a chance to some of the smaller losers, or they just go? I feel like I should just punt anything that isn't showing results and move on. I read somewhere on the forum here earlier today a mention of cutting a banner as soon as it spends twice the payout without a conversion. Is that a fair rule to live by?

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I'd strongly recommend cutting on ROI in this instance, using a statistical significance calculator. Part 10 of the Getting Started Guide goes into detail on that: http://stmforum.com/forum/showthread...TION-AND-INDEX

Specifically, I think that some of the lower-spend ads are too new to cut yet. #17 is the most obvious example there, but I'd want to run the ROI /stats calculation overall to get an idea of where it was safe to cut. My instinct would be that it's safe to cut #3, #5 and #7, but I'd recommend running the numbers there too to be sure.

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What Caurmen said.

Instead of using gut feeling, just plug them in a statistical significance calculator and let it decide.

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or use tracking?

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I have tracking. Prosper is not tracking my inboudn clicks anywhere near my actual spend. I whipped up a quick macro in uBot to draw the actual data from my traffic source and my tracking. Whitespace has been adjusted for easier viewing in the text output.

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