Testing some PPC, and Retargeting for own business......lets see how it goes! (5)
Testing some PPC, and Retargeting for own business......lets see how it goes!
Kia Ora from New Zealand!
We have been on the forum for a week or so now, have been reading through and taking on as much information as we can, but its time to act!
We currently have our own product that sells great in stores but we're trying to make it work online. (Its the main reason we're here to learn all your yoda-ly wisdom STM)
We do ...ok online, but we want to absolutely crush it instead! We are relatively new and get a small amount of traffic via organic and planned SEO, and are trying to target the customers specific to our brand. This way we can start bringing in more traffic earlier, rather than wait for more organic growth.
We do a number of products, but this particular item we're testing caters to a specific niche, and we are targeting those customers directly via FB advertising, with a PPC campaign to our direct site.
Unfortunately, its currently on
We started the ads yesterday and we are currently seeing slow traffic, and a low CPC with good CTR...but still no conversions. We do only need to hit a few sales however to make this worthwhile.
(Bear in mind also that a 1st time viewer to our site normally converts to a sale within a 14 day period on average-we dont seem to hit those immediate sales just yet, but we are a new commodity so people get to know us 1st it seems)
Of the ads so far this is what we are seeing.
RESULTS COST REACH FREQ CLICKS CTR
AD 1 0 0 11 1.0 0 0
AD 2 4 0.15 94 1.0 3 3.158%
AD 3 6 0.14 165 1.0 8 4.848%
AD 4 1 0.18 27 1.0 1 3.704
AD 5 5 0.14 131 1.0 5 3.817
We are definately watching how they perform and making sure that we don't start to see a large frequency, its very low number to start but we have been quite specific about the niche so that combined with the short running time means that the results so far are incredibly low and too early to judge, but at least you know where we are! (As our own product, we only need to see 3 conversions to be in profit over an entire month)
Is there anyway to increase the speed of our results? i.e increase daily spend, or would that just increase views but to a wider audience, and not our target?
(Our current worry is that even though it is quite niche, we should have a huuuuge target audience...and yet facebook estimates only 20 unique viewers over a 30 day period. Strange that it has exceeded that in clicks already but hmmm)
We appreciate all feedback and advice we can get!
We are also using retargeting via Adroll, and using a free trial of K/crazy egg to see how the traffic is arriving, what they are searching etc (Good for future SEO)
Are there many other people here using these techniques for their own products? Would love to hear from you in the comments!
This is our 1st follow along so please bear with us!
As the site is ours you can find us at www.mauaomauao.com
Thanks in advance!
Dan
Also, happy to link the ads here for people to see and critique if requested. They dont follow all STM guidelines for great conversions, but we are also trying to cater to our branding etc-(Cant talk about Justin Biebers wang to get attention etc lol)
Interesting follow-along!
Are you doing right-hand-side ads, news feed ads or both?
Thanks for the interest Caurmen! From the posts ive read you clearly know your stuff so I appreciate the interest!
We are currently only using news feed ads. The research we have read, shows the rhs ads tend to not be as effective, and as our site isnt fully mobile responsive, we have decided against using mobile ads. (Wasted views that probably wont convert due to poor load times etc).
Its currently Saturday here, will wait out the weekend then try and increase our daily views and see what happens! 
Dan
If its your own product and you are already doing well with SEO, paid search (Adwords / Bingads) seems the most obvious option then you could combine this with Adwords retargeting, its going to be the easiest traffic source to get working because you can simply bid on keywords directly related to your products, then follow this up with re-marketing.
Not to mention you can get some nice vouchers to get the ball rolling, not sure of voucher sizes in NZ but they are £150 deposit match here in the UK
I'd definitely recommend split-testing RHS ads too. They can work as well as newsfeed ads in many cases.
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