Hello STM'ers,
Launched my first mobile campaign a few days ago and surprisingly got first and hopefully not my last conversion, nonetheless it felt god damn awesome to pop that cherry!
I must admit that I've rush to launch my first campaign and not surprised that it has only converted once so far. Anyways, moving from the cool stories, below is the beginning of my journey -
AIM :
XXX/Day
TOOLS:
Lastpass (A place to store all them passwords)
Beyond hosting
STM tracker
Cloudfare CDN
Photoshop
Sublime Text
Target:
App Installs
Traffic Source:
Millennial Media
Offer:
Cleanmaster .18 cents
Moving forward, MMedia only allowed me to direct the traffic source to the offer without using a LP, so i just went with it and used a redirect using my URL to the offer.
MMedia is very strict and quite expensive (0.5 CPC/CPM min), so i'll be trying a different traffic source once my budget is exhausted, currently investing a daily budget of $25.
I have used 2 banners with the same text but different images and below are the results -
Banner 1
Impression CTR Clicks
23,661 0.55% 131
Banner 2
Impression CTR Clicks
19,139 0.49% 94
Conversion percentage is @ 1.8%, Revenue $0.56, invested so far $50
Not sure what all these data suggests, but looks pretty awful. Next goal will be -
- find new traffic source
- using 3 landing pages correlating it to 3 banners per landing page
- Quit my full time job and find a part-time job.
Apologies if the above is not conspicuous and appreciate any feedback and suggestion you may have.
I wouldn't start by using Millenial for this... it's a premium network so has good placements but will be expensive, making it tough to take a very low payout offer like Cleanmaster and make it work without first having proven ads/landers. At least those are my thoughts.
I would try other self-serve platforms like JumpTap, TapIt!, DecisiveAds, etc. The former two have very low minimum deposits.