Me vs. You: Increase CTR by 90% (3)

The limited data available on the conversion benefits of using first person vs. second person pronouns when you write your call-to-action buttons indicates that using first person will help you generate more sales. Unbounce and ContentVerve conducted a split test which compared two pages that were identical except for the call to action at the bottom of the page. One page asked site visitors to "start your free 30-day trial period." The other page asked them to "start my free 30-day trial period." The results: the "my" page resulted in 90 percent more clicks than the "your" page. That's pretty dramatic.