Stolen LP - affect on CVR. (20)
So, Im pushing one offer that is working pretty well for me, its dating. Yesterday my conversions went to shit within a few hours, they dropped almost 50%, so I started loosing money obviously.
I was wondering why, since I was running pretty fresh banners and a proven LP. So I did some research and found out some fucker stole my LP, kept everything the same, even the pics, whole adcopy etc - I hate lazy idiots who can't even change a thing, he even took the same offer Im pushing to make things worse. This person is running ads in the same spot as me now, but hard to say if he's higher in the ad-chain than me or not.
Now my question to the more experienced folks - could this have such a dramatic impact on conversions? I could imagine it would be the case if he also stole my banners, which is not the case. But could the LP alone have such an impact? I mean, only a fraction of the visitors actually click the banner and see the LP, right?
What do you think?
I think it's just a coincidence. Stealing your lander won't affect the CR like that.
Is the CR on the offer the same?
Its the offer CR that went to shit actually, I used CVR as that is the figure in CPVLab, so clicks sent compared to leads generated. The LP CTR remained more or less the same, I just stopped doing leads.
that's total coincidence. The only thing that would be affected is your banner ctr. Also everyone on adult is running the same banners lps and offers, if someone copying your stuff gets you all bent out of shape, good luck.
It can be the network. Stealing your campaign and shaving your leads.
Originally Posted by godspeed
Is it the same offer on the same network? If so contact your AM and give him the AFFID and explain what is going on. I would not expect anything to come of it but its worth a try. Other than that create new banners/lp's
I paused the campaign yesterday and restarted is just now to see what happens. LP ctr holds strong, so no Im gonna wait for some leads. Tommorow Im gonna have a closer look at who that affiliate is going through and ask the affil network about it.
Hm, this is really strange. So I restarted the campaign, after 60 LP clicks I didnt get a single lead, while several days in a row I had strong conversions with this same banners/LP funnel, yesterday before it went to shit, it would mean at least 6 leads. I tried to click the link myself, and filled out the registration form, from some reason it told me "enter a valid email adress" even tho I did, so I tried another one and that one went through and the lead was reported in stats. Since this test, another 20 LP clicks went to the offer and not a single lead again. Really dont understand whats going on here, 80 LP clicks and not a single lead? That sounds like something unreal to me....
BTW godspeed - Im running this through adsimilis which is in your sig, dunno if they are known for stealing campaigns, but so far I was more than satisfied with them.
It could be 1 of a 100 reasons what was the domain of the email you first tried that was blocked. Maybe the offer is blocking certain domains that are not converting for them?
IE: Maybe their conversion rate on people who have email addresses at *@aol.com is non existent so they decided to block all submissions from those people. ETC ETC
It was an email on my own domain, there is just 1 adress that I surely didnt use to register with them in the past.
sends 60 clicks on adult without a lead, accuses adsim of stealing his campaign.. is this real life
"keepitsimple" - I didnt accuse anyone of anything, I just said someone stole my LP and was asking for possible effect.
Regarding those 60 LP clicks - it was almost 100 actually until I got the first lead. Now take this : you have a proven set of banners, proven LP and are pushing an offer for weeks so you know what the Conversion rate should look like, right? And when you convert at 1:8 - 1:12 on average on 100s of leads... then all of a sudden fall to 1:100, that seems strange, doesnt it?
Im still new to this, so dont really know what to expect in terms of conversions and fluctuations, thats why I post questions here, isnt it what the forum is for?
alright my apologies. It is very common on dating offers, especially adult, if the quality is not there, or just as normal, for the advertiser to start scrubbing the longer you run the offer. I would say unless the quality starts to show, a good number of the adult dating cpl offers start to convert worse and worse. Some networks get scrubbed higher by the advertiser because they are known for sending shitty quality. Someone ripping your campaign would be very unlikely to affect the conversion rate after going through your funnel. It would most likely only affect your banner ctr. You're getting scrubbed though, your CR drop has nothing to do w/ the person who ripped your campaign most likely.
Yup, scrubbing sounds like a valid reason in this case 
But to make things a bit more complicated, Im pushing traffic from 2 geos to this offer, 1 geo works fine, the other one is affected And, I had a quality check on this, got a small bump and a large increase in daily cap, so I thought quality is good ... can they scrub based on SubIDs? Oh well, I guess this is another thing I will have to get used to
hit me up, and I can look into it for ya if you'd like.
Originally Posted by matuloo
On some networks you can ask for another aff id and split test same offer on same network and see if merchant is shaving.
+1 for "try some more offers". All sorts of mysterious things can happen to/with an offer's conversion rate - whilst I'd recommend you take Sean up on his offer to look into it, I'd also recommend just testing more stuff.
Or it could be tracking problem on the advertiser's end.
It happened for 2 or 3 offers the past few weeks.
Most of the time the network will make good and compensate your loss leads.
Sometimes pixels just do not fire properly, I can tell you with 100% certainty that pixels do not always fire properly in limelight.
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