I am currently promoting an app install for Android.
My concern is that I won't know when I have a winning ad and that I might cut it too soon.
Some people say to cut the ad after it spends 2 times the offer payout and has 0 cvr.
But what if that ad was actually a winner and I just ran it at a shitty time of the day or crappy day of the week?
Really stuck here and looking for some wisdom.
I guess the only way to know for sure is to Run your ads at prime time. 5:00pm for wherever you are promoting.
A winning ad is an ad that does better than one of your other ads. If you keep on making split tests, you will always clearly see a winner and a loser. If the app install isn't to do with dating then day parting isn't going to have much of an effect.
Read parts 7, 10 and 11 of the Getting Started Guide: that'll answer your question thoroughly, with maths and everything!
http://stmforum.com/forum/showthread...TION-AND-INDEX
You'll know a winning ad when you see it, theyre the ads they do considerably better then the others! Keep testing new ones until you find it