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1k+ Clicks and not a single conversion? WAT? (19)


03-16-2014 01:41 AM #1 deondup (Member)

Just because you get clicks does not mean you should get conversions.

This is not uncommon for mobile. You need to test much deeper. You are most likely getting the vast majority of your clicks from a placement that does not convert.


03-16-2014 01:50 AM #2 intervention (Member)

Quote Originally Posted by deondup View Post
Just because you get clicks does not mean you should get conversions.

This is not uncommon for mobile. You need to test much deeper. You are most likely getting the vast majority of your clicks from a placement that does not convert.
I understand that, but I think 1k is a pretty big number for a free download don't you think?

I have taken a look, and the most I have gotten from a single property is 151 clicks, the next largest is 51.


03-16-2014 01:59 AM #3 pitboy88 (Member)

You have a disconnect somewhere to not get any conversions ...

Did you make sure that its okay to direct link the offer your running ?
Maybe the user has to hit your lander from the banner ?

I had that happen with a few peerfly offers before ..

But the rule of thumb after checking all the provisions like example above and links etc
then if still cant find it check your conversion flow of your users their has to be a disconnect somewhere .

Like not saying your doing this this but here is a example
your showing a image of one thing and sending them to another thing or making a promise to the visitor and
when they get there offering them something else ..

Or maybe your to broad on targeting going after a whole market and not just a segment of the market ...
Just some suggestions ...

Hang in there we all be threw it many times ...


03-16-2014 02:11 AM #4 intervention (Member)

I'll keep going, that's not the problem. I'm just confused and surprised how 1k visitors don't translate to at least one conversion.

I have been approved to run this offer on the network, the banner links to the correct offer, the banners advertise the correct app (even have the app's icon in the ad). So I'm just a bit confused


03-16-2014 02:55 AM #5 cmdeal (Veteran Member)

Step one Click on your own ad.

Step two Go through to your landing page.

Step three Download the game via your own link.

Step four See if your download has tracked as a conversion.

Step five If step four = no, fix your tracking, else if step four = yes, fix your landing page.


03-16-2014 02:58 AM #6 intervention (Member)

Quote Originally Posted by cmdeal View Post
Step one Click on your own ad.

Step two Go through to your landing page.

Step three Download the game via your own link.

Step four See if your download has tracked as a conversion.

Step five If step four = no, fix your tracking, else if step four = yes, fix your landing page.
The link must work, it shows up in the YeahMobi panel so it means the clicks have happened.


03-16-2014 04:16 AM #7 bbrock32 (Administrator)

Ask your AM and if this offer is converting or doing volume.

Sometimes offers that dont get a lot of traffic are paused by advertiser and networks can miss it.


03-16-2014 10:28 AM #8 iAmAttila (Veteran Member)

Test more angles. Look at placements.
Isolated tests not all in one.


03-16-2014 11:17 AM #9 stanislav (Member)

My first campaign on mobile was something like that. Hell, worse than that! I dumped more than 2k clicks and not a single one converted. My setup was alright and I ran low-payout average-converting direct-linked offer on provided banners. It was my first time on the network as well (Inmobi). Everything tracked, legitimate traffic, but no conversions. After talking to my ad network account manager it got much better. Since then I don't run without talking to network people beforehand. My process is top down now - find the highest ranking person from that ad network on LI and ask for a person of contact before I join the network. This doesn't work every time, but it's definitely worth your time. My success rate is maybe 50% for mobile networks. I find that my reps are much more responsive and getting much better quality of traffic overall. This and changing my banners (writing my own copy, getting it translated and proofread by professionals, scouting fresh images, the lot), running landers and weeding out traffic sources, devices and carriers eventually turned my campaign around.

Takeaway - If everything else is in order talk to your account manager on JumpTap, he should be able to give you some feedback and eventually help you find quality traffic. In the future try to do that before you start running and see if you fare better.

Are you running in China? China is a very different market. Most people are getting their apps directly from publishers or from alt app stores. That might actually explain why are you getting clicks, but not downloads... Nine out of ten people I know here don't use Play store at all!

Is anyone reading this converting apps on Chinese traffic? iOS or Android? Do they convert the same as in other countries in this tier?

I've had to drop a couple of iOS app offers on YeahMobi. Just couldn't crack them... I'm not saying that you can't make it work, but it just might help or at least give you a different perspective. Send a message with an offer ID and I can tell you if it worked for me.


03-16-2014 11:18 AM #10 stackman (Administrator)

Quote Originally Posted by deondup View Post
Just because you get clicks does not mean you should get conversions.

This is not uncommon for mobile. You need to test much deeper. You are most likely getting the vast majority of your clicks from a placement that does not convert.
Pretty much this, but to add on further it could be from devices, carriers, etc that don't convert for your offer.


03-16-2014 09:49 PM #11 likeabird70 (Member)

"Targeted all carriers, wifi traffic, app traffic."

So how many clicks you got on each carrier? You've got about 10 carriers...did you get at least 100 clicks on each one of them? Is this 1K including app traffic?
Apps can eat your clicks up really fast...Did you test at least 5 x payout on each carrier alone?
Just some things I would look at off the top of my head. But I am a newbie too...IMO 1K is not enough for a decision if you targeted all carriers...


03-16-2014 11:14 PM #12 intervention (Member)

I changed targeting from apps & wifi to websites & wap. Let's see what happens...


03-17-2014 12:53 AM #13 zeno (Administrator)

This isn't too unrealistic in the context of mobile. I think the primary issue to fix (and avoid in the future) is such broad targeting in terms of connectivity - i.e. carriers and WiFi all lumped together.

Also, I don't think you stated it explicitly, but are you targeting iOS specifically? Are you targeting above the minimum version required for the app?

Does the offer convert on all iOS devices or just e.g. iPhones? Have you targeted accordingly?

How big is the app download - if it's big then there is a larger barrier there to downloading and opening the app.

Lastly, I'm not sure if using *FREE* in your banners is the greatest idea - this is often said to lower lead quality - e.g. if the game has in-app purchases or uses the Freemium model. The app is likely free to download and install, so I would split-test free vs no-free and favour the banners without free in a heart beat if they offer similar ROI (lols need a conversion for ROI, cart before the horse)


03-17-2014 10:14 PM #14 intervention (Member)

Hi Zeno,

I have targeted iOS and the correct version required (I'm not that big of a mobile n00b ) I have ran another test where I have targeted WAP and website traffic but still not conversions :/

Traffic was split evenly between Verizon, Sprint and ATT.

I will create a lander and try again. This offer isn't going to get the best of me


03-17-2014 10:42 PM #15 zeno (Administrator)

Righto, but don't get too emotional - perhaps the offer just isn't a good converter.


03-22-2014 05:43 AM #16 stackman (Administrator)

Grab a few new offers and keep on trucking. This is how it works. Test, test, test!


03-26-2014 06:26 AM #17 keepleadmedia (Member)

Before our offer have this situation.however, test is very useful and important


03-27-2014 04:26 AM #18 1010 (Member)

check your link maybe it doesn't work for some reason, happened to me once


03-27-2014 07:05 PM #19 admobix ()

Perhaps, ask YeahMobi if you have the option to pass IDFA (this can only be done from your in-app traffic). If so, your traffic source (jumptap) should be able to pass that to you, which you can then pass to the network - and they, then to the client. Although YM may say its not necessary, ask if you still have the option to, and that may get you some conversions. Having said that, this app has been around for a while, so maybe, its just a bit of a stale offer.


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