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Daily Budget PPV (5)

03-14-2014 07:05 PM #1 rjoine (Member)
Daily Budget PPV

I'm starting my first PPV campaign with a budget of $1000 (LI) in dating niche (had previous success in FB 2012)

How much should I set my daily buget to in order for enough data to make decisions?

How many different campaigns should I launch at once?

I don't expect exact numbers, just some ranges and guidelines to be aware of?

03-15-2014 04:32 AM #2 caurmen (Administrator)

The best way to figure this out will be to run a couple of hundred clicks to your first campaign, get an idea of average conversion rates, and then use a statistical significance calculator (like the one listed in Part 11 of the Getting Started Guide) to figure out what sort of volume you'd need to see improvements from that. Just plug some numbers in and see what comes out!

After that, try to get to statistical significance daily on each test you're doing.

I'd recommend launching as many campaigns as your budget will support and you can achieve THOROUGHLY - don't half-arse campaigns to get them out faster. You're running a fairly low budget, so you'll also want to choose low-payout offers to maximise the data you can get from that budget - and make sure that your server is optimised and close to your target geo before you start. PPV can be great, but your pages need to load FAST, and you'll be putting your server under heavy load.

03-15-2014 07:48 PM #3 bbrock32 (Administrator)

That will depend a lot on your targets.

The more you bid on the more data you will need to gather.

If you start just with a couple targets $50 is a good start.

03-15-2014 09:45 PM #4 rjoine (Member)
Daily Budget PPV

@caurmen Thanks for the reference, I am going through the complete guide right now.

The statistical significance calculator you mentioned in chapter 11 is interesting

So I can use that to help determine if one ad is going to convert better than another?

I'm looking at additional resources to fully grasp the Bayesian Statistical approach

03-15-2014 11:11 PM #5 zeno (Administrator)

Quote Originally Posted by rjoine View Post
@caurmen Thanks for the reference, I am going through the complete guide right now. The statistical significance calculator you mentioned in chapter 11 is interesting So I can use that to help determine if one ad is going to convert better than another? I'm looking at additional resources to fully grasp the Bayesian Statistical approach
Yes, the calculator allows you to determine the likelihood of one ad/lander/etc. having better metrics (e.g. CTR, CVR) than another, based on the data you have collected so far. It's essentially a way of disconnecting your emotions from the decisions and using statistical significance instead. Be aware that these calculators can't take into account other variables - e.g. one ad getting more impressions on Monday, the other on Tuesday, one having a different bid than another, etc. So, use appropriately :-)

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