Facebook Game App Installs (7)

Does anyone know what network has Facebook app installs? I have seen a few of these being promoted on Facebook and am not sure if they are someone's private app or a CPA offer.

Cheerz

I think its on private for big agencys like adparlor, etc.

Almost every network has fb app installs that i work with ... ewa, pkm, etc..

Originally Posted by vidivo

Almost every network has fb app installs that i work with ... ewa, pkm, etc..

Those are dating, not gaming to my knowledge.

There are some facebook game installs floating around on affiliate agencies but they are usually private.
With that said the bulk of them are run by facebook advertising agencies. They have a huge advantage over affiliates because they can get their facebook advertising accounts associated with the relevant facebook app. This means that when you run your ads you can exclude users who have already installed the app from seeing your ads. This really help the conversion rate. Conversion rates for newer games of 50-60% are common.
For example I just started promoting a new facebook game thru an affiliate company and have been complaining about a low conversion rate (35%). The advertiser just came back and told me that 40% of my traffic is from users who have already installed my game which is killing my conversion rate. I don't quite believe the 40% number but I believe that is still the main problem. I doubt they will give my facebook account advertiser access to the game but I am going to try.

The other advantage the agencies have is that they get much higher payouts. Their platforms like ad parlor allow quite a lot of transparency so the advertiser can be very specific in his demographic demands and verify that these are being met.

Originally Posted by mdreier

There are some facebook game installs floating around on affiliate agencies but they are usually private.
With that said the bulk of them are run by facebook advertising agencies. They have a huge advantage over affiliates because they can get their facebook advertising accounts associated with the relevant facebook app. This means that when you run your ads you can exclude users who have already installed the app from seeing your ads. This really help the conversion rate. Conversion rates for newer games of 50-60% are common.
For example I just started promoting a new facebook game thru an affiliate company and have been complaining about a low conversion rate (35%). The advertiser just came back and told me that 40% of my traffic is from users who have already installed my game which is killing my conversion rate. I don't quite believe the 40% number but I believe that is still the main problem. I doubt they will give my facebook account advertiser access to the game but I am going to try.

The other advantage the agencies have is that they get much higher payouts. Their platforms like ad parlor allow quite a lot of transparency so the advertiser can be very specific in his demographic demands and verify that these are being met.