Another question that has come up in my head while writing my speech is...
If you could master one skill in AM overnight. I mean be the best in the industry in that skill set. What skill would you chose?
This thread has already been done. I recall stumbling onto it at some point.
The problem is my search for it isn't getting the job done. Maybe someone else who has it booked marked can chime in.
Right now I'd love to know the technical side of things but given the ability to higher/outsource I'm pretty sure that isn't the right answer.
Probably something along the lines of time management / the ability to dial productivity in perfectly.
As an aside will these speeches be recorded in some way for STMers who can't attend?
Writing ad copy. So critical and transferable between every vertical/traffic source and even other industries.
. We haven't forgot about you non attendees!
Awesome. Glad to hear.
I KNOW I saw it (glad to know it wasn't just me). I distinctly remember one of the first few replies being "copywriting" or "copy writing" something like that.
However I've literally spent most of the time since I posted about it using the search function for it with no luck. Going to sign off now before I drive myself further insane with the hunt!
Search skills >>9000 - http://stmforum.com/forum/showthread...uper-Affiliate
copywriting
take the Gary Halbert 30 day challenge
http://www.thefastlaneforum.com/comm...g-group.50217/
How to manage risk when dealing with workers that need to be trusted.
The ability to overcome fear.
Its the #1 thing holding back most people in AM.
^ Big one, people just need to trust the process of it all. You can't expect to come into affiliate marketing and not 'lose' which essentially is buying an education, I can not emphasise it enough and thats all it takes if you work well
Easily campaign optimization.
Copywriting is important but there are plenty of material out there to learn from, and plenty of examples to study from.
Campaign optimization is taking that campaign from negative to positive. What variables to test, what order, etc. Becoming more important with verticals like Mobile where you throw carriers/ handsets / OS/ etc, into the mix.
There are different skills required for different stages and scale of operations.
The most important skills to get you for 0 to 100 a day are NOT the same skills that will get you from 100 to 1,000 a day, which in turn are NOT the same skills to get you from 1,000 to 10,000 a day, etc..
Internet marketing is an industry where there are very few barriers to entry but very high barriers to scale.
Scaling is one of the hardest things to do in this industry because that requires an enormous array of skills, assets and relationships to succeed. Just one skill may be enough to get you to 100 a day, but it is nowhere enough when you are doing $10,000 + per day.
^^ I agree that it is easier to get to 10k+ a day if you have mastered an array of different skills.
But I know as a fact 10k days aren't out of the picture if you are a master of one skill.
Yes at some point if you want to keep scaling you either have to team up take the role as a people manager. But I feel that number is closer to the 50k a day mark.
I'd have to go with Charles Ngo. I suck at optimizing. A lot of things you can outsource, but when it comes to optimizing campaigns its not really something you just want to hand over to someone else.
Scaling these motherfucking campaigns!
Haha I don't know if campaign optimization is exactly one skill.
When we optimize campaigns we change creatives, landers, copy, speeds, bids, targeting. That covers a very broad range of skills.
I'm guessing he meant more specifically knowing what to cut and when in regards to targeting.
On that point though, I notice a lot of people create a few ads and direct link or use one lander. They spend $50 or so on traffic. They then start cutting their targeting, blacklisting etc.
Why? By doing so you are basically doing the opposite of scaling from the first test. You are cutting down your demographic.
A lot more time and effort should be spent at the top of the funnel with your creatives and landers.
@ mr green - yea that makes sense. Haha yea I see a whole lot of skills plays into optimizing.
How to make things stable for long run,
Its much easier to get 10k days than 365 x10k
Totally different mindset
Where I am coming from there a saying that its much easier to join the specail forces (whic is super hard) than finish the trainig stage of approx 2 years, e.g its easier to get there than staying. (Usually 50% drop during the training..)
Also I got the impression that in this forum the vast popularity is around 30 years old
I think that affiliate thats a bit older, let say 40 plus dont have paitent anymore to see hugh campaigns suddenly dissapear in one night,
They are more into scale their skills into real companies that has significant competitive advantage,
I have a friend which is around 40, started with seo, moved to affiliate, today he has big company which has contracts with over 3000 retailers in us alone which making around 10 million $ profit from affiliate sales, since then he open another company ..
Most of the days I am focusing on too low details, I left my job 8 month ago, but still my daily task are 80% repetitive that doest have big influence on my long term strategy, which is wrong to my believe
So the skill for me is how to scale that shit to stable standalone business that can keep growing without me
THE SKILL OF PERSISTENCE AKA NEVER GIVE UP NEVER BACK DOWN
"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will the problems of the human race.”
- President Calvin Coolidge
I would go for persuasion.
I have this book on my list
http://www.amazon.com/Influence-Psyc.../dp/006124189X
The art of learning from mistakes!
This is my second one yes. In my opinion this includes copywriting as well. You need to understand how a customer behaves, reacts and also where he or she is in the buying cycle in order to write an ad. That's my opinion. Anyway, we need all the above, all are important and hard to master, but the art of using them is beautiful so it's worth the effort
!
Being hungry and persistent.
I know quite some affiliates that do very well and they dont have any particular skills other than not giving up.
You can become successful in AM even if you are starting from 0 and no technical skills as long as you keep going till you make it.