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Beware Of The XXXXX! It Is Mobile! (4)


03-08-2014 04:19 PM #1 alexkung (Member)
Beware Of The XXXXX! It Is Mobile!

Dear STMers,

About Me
Nice to meet you here. If you do not know me, please go to my intro: http://stmforum.com/forum/showthread...dience-Wanted!

My Following Along
Vertical: Mobile Adult Dating

Day 1 (completed)
Actions: Find offers, identify traffic sources, spy and improves ads, make landing pages, set up tracking, upload ads to one traffic source

Outcome:
v made 2 landing pages
v identified trafficjunky, exoclick, star-advertising (please tell me if you know more about mobile adult traffic)
v found 2 performing offers, picked one to test
v uploaded ads to trafficjunky (approved).

Day 2 (doing)
Actions: Check bidding in trafficjunky, monitor tracking, do more ads as a reserve and ready to upload

Outcome:
Revenue: 4.25
Cost: 0.56
Profit: 3.69

Self-evaluations:
1. beginner luck
2. need to wait for statistically significant numbers
3. no patient in waiting for clicks, pushed the bid to first 3 places
4. ...your comments

Questions:
1. Do I need to add more placements now or later?
2. Where could I find the ctr of each ads? I don't see it in stat


03-08-2014 05:02 PM #2 godspeed (Member)

Quote Originally Posted by alexkung View Post
2. Where could I find the ctr of each ads? I don't see it in stat
Under "My Campaigns" click "Campaign Statistics"


03-09-2014 04:11 PM #3 alexkung (Member)

Thanks godspeed!

Day 2:


What work:
1. Bid highest bid to get data (can spend more time to test and find profitable campaigns)

What could be better:
1. Landing page ctr is too low, definitely need to improve.

Questions:
What is good profitable adult mobile dating ads ctr and landing page ctr?


03-10-2014 04:11 PM #4 alexkung (Member)

I did the Norway mobile. I am in the first place (highest bidding) and the traffic is really small.
I would prefer to build a campaign that could scale up, any suggestions?


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