Scenario: Direct Linked campaignX RON - Maximum Smart CPC Bid price is 6 cents
total clicks received: 2330 EPC: $0.039 Actual CPC Paid - $0.051
5 creatives
#1 - 0.43 EPC - 2000 clicks
#2 - 0.39 EPC - 120 clicks
#3 - 0.51 EPC - 80 clicks
#4 - 0.27 EPC - 60 clicks
#5 - 0.16 EPC - 70 clicks
RON so many placements, some have EPC above the CPC we're paying (0.051), others have EPC below the CPC we are paying (0.051)
Methods to solve this optimization puzzle I can think of:
Option A) Cut down maximum CPC from 6 cents to 4 cents - accept that traffic volume will drop, kill banners 4,5 - leave banners 1,2,3 running - exclude all placements that are 0.037 EPC and/or lower and have significant data (at least offer payout x1 worth of clicks)
Option B) Stop all banners, leave only banner #3, look at all placements, kill all placements that are under CPC and received clicks worth offer payout minimum 1x.
Optimizing Pros - How would you deal with this scenario?
Leave only banner #1 and #3 , add 3 more banners similar to the 2 left and run traffic again.
This time start cutting bad banners and bad placements.